Explora series white paper

Digital Signagefor retail

+ multimedia

+ connectivity

+ content

+ interaction

+ visibility

+ purchasing inclination

+ trust

+ management savings

+ flexibility

The Digital Signage

is a full-growth sector,

from the mobile

advertising to the in-store

selling systems.

The main thing in order

to integrate the Digital

Signage solutions

in your own retail project

is to better understand

its main advantages.

+ multimedia

The customer senses are continuously excited by the new media; this

factor increases the need to create a better communication, and at

the same time, we become aware that these new media are the

proper way to send whatever information. A mix of real element,

sound, video and touch interaction, a mix that only the right Digital

Signage system can provide.

Digital Signage & Retail

www.sicomputer.com / explora

+ connectivity

The Digital Signage system could be put on line and equipped with

wi-fi connection in order to better communicate with the customer

and to be always updated, with offers and promotional video.

The connectivity is also an important marketing matter in term

of loyalty program, like loyalty cards, special offers and social

interaction.

+ content

The Digital Signage is the best solution when we want to

communicate content easily to modify or to renew and update

frequently: for instance this is the case of large-scale distribution

weekly offer, but also of the seasonal fashion collection.

Every project take advantage of his aspect, allowing to

optimize the traditional investment in better POP material and

windows design in a more efficient way, both for the point of

purchase and shop window.

+ interaction

The customer interact with the digital signage device in the same way

he could do with people: the shop-assistant could dedicate his

time to better assist the customer without taking into account

the recurring and redundant customer’s requests. These

redundant requests can be managed efficiently by the

multimedia device.

+ visibility

To attract the customer attention through the background noise of a

commercial center is essential to increase the sales, and nothing

could do it better than the integration of a Digital Signage system,

designed to be able to align itself to all brand communication.

Both the design and the content are important to create the

contact and maintain it to enphasize the product quality and

the commercial advantages.



+ purchasing inclination

To encourage the purchase is necessary to attract the consumer

more deeply than through fleeting glance, stimulate curiosity and

involvement. A tool for Digital Signage allows you to explore the

products that can not be extracted from the packaging or

which are only made to order, through touch catalogs, with

movies and video reviews.

+ trust

The Digital Signage could be used to enhance the consumer

confidence, through the exposition of case-histories, videos, and the

connection to the help-desk system. The general impression is a

open relationship with the client, better attention and

transparency towards customer needs.

+ savings + flexibility

The initial investment is quickly absorbed through

management savings for repetitive communications, but also

with many other uses, not less important. These tools are also

often used for the staff training during closing hours, and many other

functions are possible depending on the kind of device.

Explorais better

+ design

+ visibility

+ personality

+ flexibility

+ customization

+ perceived quality

+ technology

+ know-how

+ scalability

+ leadership

+ assistence

The Explora Series was

created to live in the

center of information

flow: in commercial and

recreational spaces, in

institutions and

administration; and

wherever Explora seems

always to reciprocate

your look.

Explora is design

The best Italian design and high craftsmanship make the d

As for the best Made in Italy products, attention to d

been a priority from the outset of the project: the tec

perfectly disguised in a frame with no visible screws

translucent shell, lacquered and interchangeable an

customizable, a solid steel and aluminum structure.

The interaction is at the heart of the concept of Digital Si

has to happen in the real world, in commercial spaces th

enhanced by the presence of Explora, not trivialized by s

cumbersome and overly technical presence.

An example of the kind of quality we were looking for an

can literally reach out and touch is the jacquard woven

frames the series Explora as a signature.

The SiComputer nametag is not on the front (where we

the brand of the retail space), but it is discreetly sewn

a gold laser embroidered label.

And on that golden label you find a small sentenc

us proud: Made in Italy.



difference.

etail has

chnology is

s, a

nd

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ignage, but it

hat need to be

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nd which you u

ribbon that

e rightly expectt

on the ribbon ass

ce that makes

Explora is visibility

If the purpose of Digital Signage is to attract the consumer, ask

them to spend a bit 'of his time among our products, then you can

say that Explora is like a seductive siren.

His seduction can be subtle and discreet in a minimal white

livery or in the colour of the retail brand. Or with all the

colours that the creativity of marketing people can imagine.

Many retailers find it the ideal platform for the colors of the

brand or for the logo positioning on a neutral background.

Whatever the fantasy that is most suited to the commercial space,

the technique of back lacquering makes the device always bright

and glowing in the light, throwing different reflections and

shimmering with every movement.

The digital signage device, especially if designed

considering the quality, should not be hidden, but placed in

the foreground at the points of transition, not just leaning

against a wall (but you can, obviously), but also in central

positions because the back design is taken care of such as

the front or because you choose an amazing two-sided

screens solution. Customers will reach out to look at it and

to touch it.



Explora has personality

The integration with the retail project and the coordination with the

POP material makes each Explora series device the fulcrum around

which to grow the consumer's attention.

The Digital Signage is not simply a "modern system" to see things, but

it’s often a help or a surrogate for the shop assistants. The consumer

has grown accustomed to move independently in the commercial

space and if he needs information he looks for a shop assistant or

searches on the Digital Signage system: always available and

updated, it is seen as a significant benefit from both the consumer and

the retailer.

But to fully perform this function, the instrument must have a

distinctive personality and be authoritative, a solid appearance

and quality, cured and finished as a salesman in uniform. At

every time the instrument conveys the brand identity, shows

courtesy , invites to purchase.



Explora is flexible

The Explora series is a whole family of products designed to be

integrated within the retail projects, in different ways and types which

have the broadest range of choice:

the Totem range, in 4 dimensions and 5 screen size,

the Fly, made of suspension/wall fixed systems, the iRead

kiosks, in 3 dimensions and screens.

Whatever your needs are and the business sector you’re in, it is

possible to coordinate the selection of the most suitable instruments,

and that’s because Explora is designed by experienced designers in

retail systems.

Whether it's large-scale distribution with different departments to

coordinate, which of food chains or libraries, Explora is never a fish

out of water, but the centerpiece of the brand identity, an element of

interaction way much efficient.

The modularity of the system allows the integration of even a

single Totem, and then add the other instruments of the same

family and maintain a coherent and coordinated feeling.



Explora is customization

Every retail project is different, with its colors, materials, its brand

identity and the type of customer to whom it is addressed.

For this reason the Explora series is designed as a family of

highly customizable devices.

Maintaining the same quality, craftsmanship and functionality,

each instrument can be actually made to measure.

The methacrylate/polycarbonate shell lacquering is a complex

process, but extremely effective: surface reflections are unparalleled.

The shells in white or black are the most used, but all paints can be

chosen, because the product must be able to be coordinated with any

corporate color, with each brand. In some cases, the body was made

of laminated wood, but virtually every type of coordination of color or

material is or can be obtained with the help of the SiComputer design

department.

The jacquard ribbon is standard with the discrete "Si" texture from

SiComputer, a real Premium detail, but even here it is possible to

customize every color, material, texture. Not to mention the myriad

ways in which you can apply logos and graphics.



Explora is perceived quality

We see each investment in Digital Signage as an investment in the

quality of the relationship with the customer, a relationship that must

be cultivated in an accurate and continuous way.

The perceived quality of Explora is deliberately very high compared to

products that could be found on the market, which are more oriented

to the computer systems operations and less to the design.

It was not our intention to design a system that would follow the purely

technical choices of the products on the market, but we wanted to

impose a new paradigm for which our references were the best Made

in Italy products, from design to fashion, to the many areas where

style and quality craftsmanship go hand in hand.

The perceived quality is also important in guiding the choice of

retail companies buyers, because the Digital Signage should

not be regarded as a mere advertising spending, but also a

marketing cost, an investment in the interaction systems of

today and tomorrow. Already the quality/price ratio of Explora

is extremely beneficial, but it is even more so considering its

adoption within marketing policies: its perceived quality reflects

and strengthens the brand identity.



ExploraExploraTotemTotem

xx11

xx22

ExploraExploraFlyFly

ExploraExploraiReadiRead

�� РАСПЫЛИТЕЛЬ ПАРФЮМЕРИИPERFUME

DIFFUSER

��ВНУТРЕННИЙ СВЕТINNER LIGHT

��ДЕРЖАТЕЛЬ БРОШЮРBROCHURE

HOLDER

��ДВИГАЮЩЕЕСЯ ОСНОВАНИЕMOVING BASE

��ПОКРЫТИЕCOVER

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��ВЕБ-КАМЕРА WEBCAM

�� АУДИО AUDIO

�� ЭКРАН SCREEN


��ПРИНТЕРPRINTER

�� ДЕТЕКТОР ПРИСУТСТВИЯPRESENCE

DETECTOR

�� СЧИТЫВАТЕЛЬ QR / ШТРИХ-КОДОВBARCODE / QR

READER

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�� ПЕЧАТНЫЙ МОДУЛЬTICKETING

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40”

46”

55”

+

+

40”

46”

Custom

21,5”

32”

��АксессуарыAccessories

�� Двусторонний экран - крепление к потолку.Double screen- ceiling mounted.

�� Индивидуальный киоск.Custom kiosk.

�� БЕСПРОВОДНАЯ МЫШЬ И КЛАВИАТУРАWI-FI MOUSE

& KEYBOARD

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��"КОНТЕЙНЕР МУХАFLY CASE

��"КОНТЕЙНЕР МУХАFLY CASE

��ДЕРЖАТЕЛЬ БРОШЮРBROCHURE

HOLDER

��ДВИГАЮЩЕЕСЯ ОСНОВАНИЕMOVING BASE

�� СЧИТЫВАТЕЛЬ СМАРТ-КАРТSMART CARD

READER

�� Односторонний экран.Single screen.

��Компоненты ��

�� Двусторонний экран.Double screen.





��АксессуарыAccessories

!��"�#��$��%��&��'��$��Устройство Explora Fly может быть установлено как вертикально, так и горизонталько.Each Explora Fly can be mounted vertically or horizontaly.

�� Односторонний экран: крепление к стене или к потолку. Single screen: ceiling or wall-mounted.

x11

xx22

xx11

xx22�� Двусторонний экран - крепление к потолку.Double screen- ceiling mounted.

�� Односторонний экран: крепление к стене или к потолку. Single screen: ceiling or wall-mounted.

xx11(��Сенсорный киоск.Touch screen kiosk.

Explora is technology

The best technology is that which you can not see: behind every

Explora device there’s the experience and reliability of an IT leader like

SiComputer: best processors and connectivity systems, best reliable

screens, construction, assembly, and long hours of testing at the

SiComputer plant in Lugo, Ravenna.

SiComputer is the only Italian company engaged simultaneously, and

with twenty years of success, in computing and Digital Signage. This

is a big responsibility because we want you to simply forget the

technological aspects, just use them hassle free: customers need to

know that the brand SiComputer is not only a name, but a guarantee

of reliability.

The technological responsibility of SiComputer means that

Explora is fully customizable on the technical side, from the

choice of displays and processors to the integration of all the

systems required for the type of commercial spaces: barcode

reader, proximity reader, touch/non-touch tools, printers,

cameras, audio and much more.



Explora is know-how

Inside every Explora you can find the best know-how in the italian

manufacture: we combined the best materials and production

technologies used in the automotive, marine, design and fashion

industries.

The project is engineered with the same software used in

aircraft and automotive, steel is laser cut to get the shape and

quality of a tool that is intended for commercial spaces and

therefore must ensure maximum safety and reliability of

performance.

Even the jacquard ribbon is Made in Italy in the same factories

that produce for the greatest names in fashion.



)��*��' ��vda+asСхема сборки и составные части Assembly scheme & details

�� Верхняя консоль.Upper arm.

��-��Проводка.Wire path.

�� Нижняя консоль.Bottom arm.

��$��Вывод проводов.Output cables accessory.

.�� Панель из перфорированной стали.Perforated steel panel.

�� Внутренняя консоль.Inner arm.

A

B

C

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B

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Explora is scalable

The family Explora has been chosen for single instruments to be used

in showrooms and small shops, as for entire corporate fleet destined

to major retail projects, but his consistency and scalability also allow

integration to the next step.

It is not unusual that a customer wants to test the advantages

of Digital Signage systems in pilot projects before extending

the solution to the entire chain: with SiComputer Explora you

can do so knowing that you will have the same product even

later, with the same style and modularity according to the

requirements verified by the pilot project.



Explora is a leader

In just three years of marketing the Explora series has conquered the

hardest markets and the most demanding customers. A leading

position in the best part of the market which is a pride and a great

responsibility, both to customers and partners.

SiComputer invested in projects, manufacturing and service to

achieve a true Made in Italy Digital Signage, a bet that requires

constant attention and care, but that has allowed many

customers all over the world to appreciate the results.

From Arab countries to Canada, from Russia to all the European

countries, anywhere Explora has established itself as the solution that

retailers expect and deserve: in its design and italian manufacturing

there’s all the SiComputer technology.



Explora is safety and assistance

The commitment of SiComputer to customers primarily begins with

the desire to create the best possible products, innovating

production techniques, and continuously improving the technological

equipment.

The Explora series is a SiComputer original project which

design is registered throughout Europe [001806704-0001].

Our commitment continues in all the tools that can help you in

choosing the most suitable device, from the provision of material and

finishing samples, to the innovative "Explora 3d Mixer" app, a 3d

configurator that lets you see every detail and preview the result of

your branding choices.

Finally, you can rely on the direct assistance of our technicians

and on the sales department at the headquarters of Lugo,

Ravenna.



Technology

Explora series white paper