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Experiences of The Finnish NGDO Platform to the EU
Anna Pollari Kehys
4.6.2007
The Finnish NGDO Platform to the EU Kehys
• offers services to NGOs on EU development policy issues:
1) advice and training on EU funding 2) development policy advocacy
• Staff: Secretary General, EU Funding Advisor, Information Officer
• 34 members• Kehys is the Finnish national platform within
CONCORD.
Kehys’ communication
• Aims: - more NGOs apply for EU funding and participate in advocacy work through Kehys- member organisations are satisfied with the
information sharing - politicians and wider public are more aware of EU development policy issues- Kehys’ status as an reliable information source
increases• Target groups:
- member organisations, other NGOs- politicians, officials- media
Challenges
• More active and focused sharing of information to build interest and capacities of members
• How to build profile as an reliable information source when a relatively young NGO
• How to generate media interest when tackling difficult themes: EU development policy, strategies, processes
The tools of communication
• mailing lists targeted for different groups• www.kehys.fi• Newsletter
• Oneworld Finland• CONCORD
• working groups (members from NGOs, universities, ministries)
How we try to generate media interest?
• journalists
• Masivu –mailing list and webpage for Finnish Journalists interested in development issues
• Simple messages: journalists often not experts on these issues
• Follow what is in the media
• Targeted messages: different messages to different audiences
• Timing
• ”The best is change in numbers” (Aidwatch)
The 2006 EU PresidencyProject of Kehys
The MDG Campaign of the Finnish MFA
Creative ideas to use media (Helsinki Conference 3.-4.7.2006 on DE strategy)
– Establish a competition for the youth to produce programme
– Introduce global issues in the popular media in their styles (For Cosmopolitan: 5 things you need to know about development to get an intelligent guy)
– Engage celebrities who use language that target groups understand
– Use unexpected spokespersons (e.g. rich businessmen)
– Support manuscript writing of a soap opera