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Commercial Executive Presentation
EricssonZero touch wcdma
Public | © Ericsson AB 2016 | 2016-02-09 | Page 2
INNOVATIONEFFICIENCYPERFORMANCE
MBB EXPANDERZERO TOUCHFLOW OF USERS
Zero touch wcdmaspans across 3 dimensions
HSPA INNOVATIONS
Public | © Ericsson AB 2016 | 2016-02-09 | Page 3
Capture the next wave>50% of world population still lack Internet access
WCDMA WILL BE THE FOUNDATION
70% of the world’s populationwill have a WCDMA/HSPAsmartphone by 2021
>90% of the world’s population will be covered by
WCDMA/HSPA in 2021
50% Larger area coverage compared to LTE by 2021
Source: Ericsson & the Ericsson Mobility Report, November 2015
+4.1billion
8,000
6,000
4,000
2,000
APAC CEMA WE NA LA
2015 2021
3.6BILLION
7.7BILLION
+4.1billion
Mobile Broadband subscriptions
Public | © Ericsson AB 2016 | 2016-02-09 | Page 4
Typical DL:
Challenges Transformed into opportunities
Best in class DL:
2.2 Mbps
3.7 Mbps
+70%
* Based of a sample of 81 operators average DL speeds ** Based on a global selection of operator roll-out speeds *** WCDMA Forecast in Ericsson Mobility Report
Improve Performance*
Typical SW roll-out:
Best in class:
≈ 9 months
< 3 weeks
x12
Increase Efficiency**
2015 Pop coverage:
2021 Pop coverage:
≈ 65%
> 90%
>25%
Extend MBB Coverage***
Public | © Ericsson AB 2016 | 2016-02-09 | Page 5
ERICSSONUNIQUE
FEATURES
ERICSSONRECOMMENDED
SETTINGSSUPERIOR PERFORMANCEIN LOW AND HIGH LOAD
AUTOMATICALLY GENERATINGBEST CONSUMER PERFORMANCE
Ericsson WCDMA Flow of UsersImproved network performance – enhanced user experience
ATTACHED STATE
SEMI-ACTIVE STATE
ACTIVE STATE 2X
IMPROVEDPERFORMANCE
Public | © Ericsson AB 2016 | 2016-02-09 | Page 6
VIVO FLOW OF USERS Live results
Jose Pedro Nascimento, Networks VP, Vivo Brazil. “We chose this solution because we could provide a better customer experience as well as better usage of network resources.”
DROPPED CALLRATE REDUCTION
30%HIGHER UPLINKTHROUGHPUT
3x HIGHER DOWNLINK
THROUGHPUT
2xIMPROVED
USER EXPERIENCE
Improved network performance – enhanced user experience
Public | © Ericsson AB 2016 | 2016-02-09 | Page 7
DEPLOYEDSTATICALLY
AND UNIFORMLYIN ALL SITES
SUPERIOR PERFORMANCEIN LOW AND HIGH LOAD
AUTOMATICALLY GENERATINGBEST CONSUMER PERFORMANCE
Flow of users deployed uniformly in all sites…
ATTACHED STATE
SEMI-ACTIVE STATE
ACTIVE STATE
ERICSSONRECOMMENDED
SETTINGS
ERICSSONUNIQUE
FEATURES
Public | © Ericsson AB 2016 | 2016-02-09 | Page 8
STANDARDIZED PARAMETERS AND FEATURES IN ALL SITES
creating Zero touchFlow of Users, industrialized with a Gold Standard
UPDATE ONCE
PER YEAR
GOLD STANDARD
ERICSSONRECOMMENDED
SETTINGS
ERICSSONUNIQUE
FEATURES
Public | © Ericsson AB 2016 | 2016-02-09 | Page 9
zero touch RAN yearly Cycle
Deploy features
Latest SW Release
Zero Touch Period
Network MaintenanceCapacity dimensioningMBB Expansion
GoldStandard
123
4
Efficiency improveswhich each yearly iteration
Creating 3X increased efficiency
Public | © Ericsson AB 2016 | 2016-02-09 | Page 10
Ericsson innovations
AntennasSite powerTransportMicrowave
Intelligent ANTENNA SHARING
CREATE MBB COVERAGE BY ADDING INTELLIGENT ANTENNA SHARING ON GSM SITE
Maximize re-use of existing equipment
Minimize service impact
4XREUSE
CELL EDGE RATE
+100%
FASTER TIME TO CONTENT
3X
UL THROUGHPUT
2X THE COVERAGE
HSPAINNOVATIONS
Public | © Ericsson AB 2016 | 2016-02-09 | Page 11
IMPROVEDPERFORMANCE
INCREASEDEFFICIENCY
3XTCO
SAVINGS
2X
ZERO TOUCH WCDMADoubling performance while lowering the cost
60%
PERFORMANCE
WCDMA Flow of Users
EFFICIENCY
Zero Touch
INNOVATION
MBB Expander | HSPA Innovations
Public | © Ericsson AB 2016 | 2016-02-09 | Page 12