Strong Mobile Strategy

7 Steps to Get You Started

What’s Inside

Mobile Strategy and Its Importance 7 Steps to Make Your Business Mobile Ready BHG Field Force Optimization-Case Study Key Takeaways

Mobile Strategy: The Common Myth

Mobile Strategy is simply about Mobile App Development

What it Really is?

It’s the alignment of business goals and customer needs with evolving mobile opportunities.

Mobile Strategy

Is driven by customer needs and expectations

Depends on the business strategy

Incorporates best mobile practices available

Importance of Mobile Strategy

Assists in mapping business goals to computable mobile outcomes Helps in identifying easy wins for an enterprise Enhances business processes and increases revenue Aids in reducing operational cost Leads to an increase in workforce efficiency

7 Get

Steps to You Started

1- 2- 3- 4- 5- 6- 7-

Determine Business Goals that Fit into Mobility Define Scenarios and Prioritize Conduct an IT Maturity Assessment Consider Your Target Audience Choose the Right Development Platform Deliver Continuous Value to Users Deal with Data Security

1 Determine Business Goals

that Fit into Mobility

Understand the needs of stakeholders

Identify areas in need of improvement

Analyze business verticals

Develop mobile strategy accordingly

If the Mobile Strategy does not align with your goals, it’s worthless,

PERIOD!

2 Define Scenarios and Prioritize

Understand the needs of stakeholders

Check the viability of business ideas

Identify business drivers

Map business ideas against drivers in a Scenario Matrix

Scenario matrix helps in prioritizing business ideas

3 Conduct an IT

Maturity Assessment

IT maturity is the integration of technology in an organization

Increase in organizational efficiency

Increase in IT maturity

Benchmark your IT capabilities against a fixed scale.

Assess the areas that require special attention.

3 Phases of IT Maturity

The Emerging Phase

If a company hasn’t had the chance mobility, its in the emerging phase.

to make the most of

Employees bring their own devices for company work

Risk of losing precious data

The Reactive Phase

Comprehensive BYOD policies are laid out and enterprise mobility management suites are

utilized

The Proactive Phase

Executive dashboards and custom mobile applications are created for business process

management, sales, customer service and engagement.

Want to incorporate Mobility in Your Enterprise?

Talk to US!

4 Consider Your

Target Audience

Understanding the needs and preferences of your target market is a must

Create unique digital experiences for your users to engage and

retain them

5 Choose the Right

Development Platform

Develop an application that supports multiple platforms and ensures a consistent user experience across

them all

6 Deliver Continuous Value to the Users

Keep the consumers engaged throughout the development process by adding small increments of new

features from time to time

Mobility has become synonymous for agility

Agility leads to a responsive and flexible approach to operations and resources of an organization

7 Deal with Data Security

The core of your mobile strategy must revolve around data handling

Threats to Data Security

Bring your own device (BYOD) practice makes valuable data vulnerable to security risks

Transactions happening between servers pose security risks as well

The Solution: Mobile Device Management (MDM)

MDM is the administration of mobile devices for data security

MDM deals with deploying, securing, monitoring, integrating and managing mobile devices in the

workplace

BHG Field Force Optimization-Case

Study

BroadLand Housing Group is one of the largest housing associations in England providing over 4500 affordable homes

across Norfolk and Suffolk.

Challenges

50+ surveyors of BHG used surveys per day

to perform 10 lengthy

100+ data entry technicians into the system daily

manually added the data

There were chances of misreporting, data loss delays in data collection

and

Solution

TkXel automated the field force operations; handling an end-to-end design, configuration, deployment and integration of the field force property management and CRM platform.

Results

Key Takeaways

A mobile app is not a mobile strategy

Your mobile strategy must align with your business objectives

Mobile apps must be designed to scale up to a full-fledged business solution

A mobile app or a mobile site, both need to deliver consistent but engaging user experiences

Your applications must support multiple platforms

The technology chosen must be consumer landscapes

scalable with the evolving

Agile methodology is imperative changing trends

for keeping pace with the

Client data needs to be secured user experience

without compromising

Option 1

TkXel is a technology company. We create solutions for mobile, web and enterprise

space. We work with large scale enterprises, venture or self funded start-ups, high-energy entrepreneurs

and agencies to fulfill their technology needs

At TkXel, we have unparalleled software development experience with

1000+ Mobile Apps 400+ Cloud Based Enterprise Software

125+ Rescue Missions 1,000,000+ hours of server development.

Let’s Are you mobile enabled?

Talk

or looking forward to implement strategy for your enterprise?

a mobile first

Please visit our website www.tkxel.com

Drop us a line at services@tkxel.com Or call us at (703) 251-4810

! CONFIDENTIALITY NOTICE

The content provided herein is intended to showcase our featured work to the recipient only. All information and material provided is confidential and shall not be shared or distributed, re-used for personal or organizational benefit

without TkXel’s explicit consent. TkXel reserves the right to take appropriate action against any violations.