Enterprise End-point Security Market - APAC Outlook (2015-19)

Enterprise End-point Security Market - Outlook (2015-19) for APAC

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Copyright © 2015. ResearchFox Consulting Private Limited

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Tableof Contents

1. Introduction1.1. Report Description1.2. Objective1.3. Scope of the Research1.4. Regions Covered1.5. Key Takeaways1.6. Key Stakeholders1.7. Key Terminologies1.8. List of Abbreviations

2. Executive Summary2.1. Executive Overview

3. Research and Forecasting3.1. Research Methodology3.2. Forecasting Methodology

4. Industry Landscape4.1. Market Size and Growth4.2. Competitive Landscape4.3. Market Share4.4. Company Classification4.5. Region Outlook4.6. Market Metrics4.7. Porter's Five Forces Model4.8. Key Drivers Analysis4.9. Key Constraints Analysis4.10. Key Opportunities Identified4.11. Key Challenges Identified

5. Market Segmentation5.1. Region 5.1.1. APAC

5.1.1.1. Market Size and Forecasting 5.1.1.2. Key Drivers Analysis 5.1.1.3. Key Constraints Analysis 5.1.1.4. Key Opportunities Identified 5.1.1.5. Key Challenges Identified 5.1.1.6. Sub Segments

5.1.1.6.1. Deployment : On Premise 5.1.1.6.2. Deployment : Cloud 5.1.1.6.3. Deployment : Others(Hardware,Virtualized) 5.1.1.6.4. Solution : Security Suites 5.1.1.6.5. Solution : Access and Information protectio 5.1.1.6.6. Solution : Antimalware

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5.1.1.6.7. Solution : Server Security 5.1.1.6.8. End User : Enterprise 5.1.1.6.9. End User : Mid Size 5.1.1.6.10. End User : Small Business 5.1.1.6.11. Industry : Financial Services 5.1.1.6.12. Industry : Healthcare 5.1.1.6.13. Industry : IT & Telecommunication 5.1.1.6.14. Industry : Retail 5.1.1.6.15. Industry : Public Sector 5.1.1.6.16. Industry : Others

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Introduction 01 5

1. Introduction

1.1. Report Description

Advent of Internet has transformed businesses and most of the companies are now growing web oriented. Increase in web based applications and improving telecom connectivity has enabled companies to implement programs like BYOD throughout their operations. As the organizations are expanding their operations worldwide, the need for usage of multiple endpoint devices has grown. With growing employee strengths in organizations and with growing demand for worldwide co-ordination has increased the use of endpoint devices like mobiles, laptops and tablets. While the users of these devices are only concerned about accessing of corporate networks, the companies have more things to worry about. The corporate data is accessed by multiple users from various devices and any lapse from the user side would certainly result in miscreants gaining access to corporate network via these devices. Hence, those endpoint devices that are meant to simplify processes can turn into a nightmare to many of corporates. This indeed is propelling the usage of endpoint security solutions across the businesses.

Enterprise Endpoint Security solutions are essentially those software solutions which secure every endpoint devices used in the organizations from potential threats like network intrusions, viruses, malware and similar other. This report exclusively focuses on studying the Enterprise Endpoint Security Solutions market and does not include the study of consumer endpoint security solutions market.

The growing sophistication in attacks is making companies to voluntarily adopt enterprise endpoint security solutions irrespective of their nature of business. The market for endpoint security solutions is expected to flourish further due to intensive usage of endpoint devices even by the small and medium level businesses.

The market for Enterprise Endpoint Security solution is catching up and this report provides deep insights on how the market is expected to fare in the next five years. It also presents interpretative and easy-to-understand facts on how the current Enterprise Endpoint Security market is segmented based on the deployment type, the major verticals that have been implementing these, the end-user group of these Enterprise Endpoint Security solutions, the solution types and also based on the geographic regions.

1.2. Objective

1. To understand the Enterprise Endpoint Security market across the globe by addressing the challenges faced by the industry with regards to the adoption of Enterprise Endpoint Security solutions.2. To estimate the size of present global Enterprise Endpoint Security solutions market and to forecast its future values.

1.3. Scope of the Research

Scope of the research was limited to understanding the market share across segments. Key drivers, constraints and challenges along with their impact on various business functions in both short term and long term were addressed. Segmentations and forecasting were done based on:

1. End-User (Enterprise, Mid-Size and Small Business)2. Verticals (Financial Services, Healthcare, IT & Telecom, Retail, Public Sector and Others)3. Deployment Type (On-premise vs Cloud)4. Region Based Segmentation (North America, Europe, APAC, South America and RoW)

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5. Solution Type (Server Security, Access and Information Protection, Anti-Malware and Server Security)

1.4. Regions Covered

1. North America (US, Canada and Mexico and other countries)2. Europe (United Kingdom, France, Germany, Italy, Spain and other countries)3. APAC (Australia, India, China, Japan, Singapore and others)4. South America (Brazil, Argentina and others)5. RoW (Middle East and Africa, South America, Russia and other countries)

1.5. Key Takeaways

1. North America holds the highest market share in terms of revenue followed by the European region. But, Asia-Pacific region is set to record the highest adoption/growth rate in the coming years.2. The market for Enterprise Endpoint Security was USD 4755.40 million in 2014 and is expected to grow at a CAGR of close to 7.72% till 2019.3. Deployment wise, traditional on-premise solutions have the highest market share but Cloud based solutions and other hardware/virtual endpoint security solutions are slowly eating up this market share and are experiencing greater adoption rate than on-premise solutions.4. Enterprise level businesses still remain the major consumers of these solutions and even the small and medium level businesses are also catching up in the race of adoption.5. Financial institutions, Healthcare, IT & Telecom, Retail and Public sector companies have emerged as the major users. This is because, usage of endpoint devices to access growing data or information is growing among these businesses.

1.6. Key Stakeholders

1. Enterprise Endpoint Security solution and product providers: Enterprise Endpoint Security solution providers will be able to gauge the market more accurately as this will assist them in better decision making. Also, the product developers would be able to develop products according to the requirement of the customers.2. End-User companies: Report will provide the end-users, a more clear picture on the solution provider demographics so that they can choose among the best.3. Global Investors: Those investors who look to fund new and budding cloud based Enterprise Endpoint solution provider start-ups, will get clear picture about the market and its trends.4. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow markets. The report would add to their knowledge repository, creating value for their know-how.

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1.7. Key Terminologies

1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations3. MEA: Mainly includes Israel, South Africa, UAE and other nations4. North America: Mainly includes United States of America, Canada, Mexico and other North American nations.5. South America: Mainly includes Brazil and Argentina and other South American nations6. Enterprise: Companies with an employee headcount above 1001.7. Mid-Size: Companies with an employee headcount between 501 ? 1000.8. Small-Business: Companies with an employee up to 500.9. BYOD (Bring Your Own Device): Bring Your Own Device refers to the policy of permitting employees to bring their own devices, such as laptops, smart phones and tablets to their workplace.10. Health Insurance Portability and Accountability Act (HIPAA): A federal act that makes easier for people to uphold the confidentiality of their healthcare information or data.

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1.8. List of Abbreviations

1. BYOD: Bring-Your-Own-Device2. USD: United States Dollar3. CAGR: Compound Annual Growth Rate4. USA: United States of America5. APAC: Asia-Pacific6. IT: Information Technology7. RoW: Rest of the World8. UK: United Kingdom9. R&D: Research and Development10. SMB: Small and Medium Businesses11. HITECH: Health Information Technology for Economic and Clinical Health Act12. UAE: United Arab Emirates13. SSN: Social Security Number14. CNI: Critical National Infrastructure

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Executive Summary 02 10

2. Executive Summary

2.1. Executive Overview

Ongoing initiatives by organizations to implement BYOD programs across the company is facilitating several employees of the organization. The employees can now use their personal devices for corporate purposes as well. The sales professional can access corporate data on-the-go without any delays and business related decisions are now being carried out swiftly. While there are innumerous advantages of using endpoint devices along with the Internet, on the other hand, business entities are finding it hard to protect their databases and other corporate resources from the cyber-attacks. As there is increased use of multiple devices, keeping a track and managing each and every devices is becoming a herculean task. Moreover, from the past incidents it has been proved that employee negligence or accidental revealing of access information or other similar has costed dearly for many of the businesses across the globe. Containing the ever increasing endpoint device attacks and at the same time providing quick access to corporate networks through these devices is the main challenge that many of the organizations are facing these days. And, presence and emergence of advanced forms of endpoint security solutions are proving to be the right answer to these underlying challenges.

While businesses have been using several individual security solutions like the anti-virus, anti-spyware and similar others. The efficiency and effectiveness of these solutions have been tested frequently and most of the time these solutions single handedly cannot face every threats or attacks. So, the security experts believe possession of individual solutions cannot solve the problems of cyber-attacks. Instead, they suggest that businesses should look towards comprehensive endpoint security solutions that can protect laptops, mobiles, tablets, servers and other endpoint devices Businesses are now moving towards wholesome endpoint security solutions which will continue to elevate the market in the coming years.

Endpoint security solutions are now being implemented both at the server side and also at the client side as the corporates are not ready to take even the slightest of the risks that would eventually harm their corporate IT resources. The market for enterprise endpoint security solutions is and shall continue to grow only if the solution provider companies come up with upgrades that can avoid complex attacks and also prove to be cost effective.

Several of the IT product based companies, Network Security companies, IT security companies and cloud service provider companies dominate the service provider market and many of the new start-up companies are also entering the arena by introduction of cloud based Enterprise Endpoint Security solutions.

Enterprise Endpoint Security Market Growing Steadily

With growing frequency of attacks, solutions like Enterprise Endpoint Security is expected to flourish further. The "Global Enterprise Endpoint Security Market - Outlook (2015-2019)" report suggests that the overall market was valued at USD 4755.40 million in 2014 and is expected to grow at a steady CAGR of 7.72% till 2019. The introduction of cloud based solutions and also the existence of hardware based or virtual endpoint security solutions would also add to the growing market.

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Asia-Pacific region set to record highest Adoption Rate

While North America holds the maximum market share followed by the contribution from the European users, the startling adoption rate is expected to be recorded in the Asia-Pacific region. Those solution providers who possess vital market share in developed countries like the USA , Canada, UK, Germany, Japan and others, are now turning towards the Asia-Pacific market and especially concentrating on emerging economies like India.

Cloud based Enterprise Endpoint Security Solutions Gaining Traction

As most of the large organizations have been using traditional endpoint security solutions, the market share for this solutions remains high. However, with businesses moving towards cloud and with the introduction of cloud based versions of endpoint security solutions, businesses, especially medium and small level companies are expected to extensively start adopting them. This is expected to provide the necessary boost to the cloud based endpoint security provider companies.

Enterprises are the major consumers, Financial Services are the top adopters.

Enterprises are the major consumers of these solutions as they are the most frequently targeted end-user segment of all. These businesses also consists of large number of employees who use Internet along with multiple devices to reach out to their customers. This has prompted them to adopt Endpoint security solutions which can reduce the risks associated.

Among the verticals, Financial Services companies have emerged as the major users of these solution. Many of banking, insurance and other finance related companies across the globe are facing innumerable attacks every day-in and day-out. To counter these, many of these businesses have been implementing these solutions. Businesses in this vertical are known to seek advanced forms of Endpoint Security solutions as well. Apart from this, other verticals that are emerging as the major consumers include Healthcare companies, public sector, retail and IT & Telecom industry.

The Underlying Challenges

Despite adoption of enterprise endpoint security solutions, the miscreants are found to be one step ahead from the solution provider companies. As a result, the existing endpoint security solutions have failed to protect corporate resources from attacks. This has been the worrying factor to most of the businesses and the solution provider companies. In order to make sure that the businesses do not lose their faith on these solutions, the provider companies should constantly upgrade their security definitions and be up-to-date with their products. Many of the companies are working towards this and introduction of cloud based versions is a step towards making these solutions more feature rich and effective. While the research and development teams should be up on their toes with introduction of new solutions, the sales and marketing teams should look for penetrating new geographies with partner programs or similar others.

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Research and Forecasting 03 13

3.1. Research Methodology

Base Year: 2014Forecasting Period: 2015 - 2019

3.1.1. Sampling

The leading suppliers of each end-user product categories that were chosen to provide a larger representative sample.

Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth aspects of the market.

3.1.2. Secondary Research

The research methodology that was carried out was desk research through various journals, association reports, and in house database to build a knowledge base on various market service segments, product categories and industry trends.

Various fact based data was analyzed. Some of the sources included:

a. ResearchFox Knowledge Base:

Previous data on the market has been put through a rigorous and comprehensive analysis to analyze the current state.

b. Desk Research:

Industry reports, annual reports, press releases, webinars, journals and publication, independent rating agencies and government statistics.

3.1.3. Primary Research

Primary interviews were conducted among various stakeholders:

Product and service companiesMembers of associations and alliancesSubject Matter Experts and EvangelistsConsultants and Strategists

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3.1.4. Industry Information

It was essential to understand the current industry landscape, market dynamics, security ecosystem and competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales Managers and product stakeholders were interviewed.

3.1.5. Technical Information

In addition to the interviews with leading participants for industry-related information, ResearchFox conducted interviews with Research and Development (R&D) and Design and Development teams to understand the current usage of the products by service type and also to find out the emerging trends. Finally, interviews with suppliers were conducted to cross check the validity of information and also to understand the emerging trends in the end-user segment. The detailed methodology for primary research is outlined below.

3.1.6. Primary Interview Questionnaire Design

ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their discussions. This process ensured the collection of all necessary data. The questionnaire was designed to elicit unbiased industry level data (market size, production, sales, and others), that had check points (questions such as company level information and their position in the industry acted as check points) to ensure accuracy of the data. The questionnaire included the following sections:

1. Industry level information2. Characteristics and Dynamics3. Company-specific information4. Market segmentation data

3.1.7. Interview Questionnaire Test and Validation

Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the appropriate market and technology data was generated. After the final design of the questionnaire, ResearchFox began full scale primary research. Specific companies targeted for primary research interviews were selected based upon market participation. Higher was the entity's profile, more attractive was the entity.

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3.1.8. Interview Process

As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key data, operations, and competitive information. Multiple contacts within a single organization and with an individual are often planned and/or staged in order to optimize and complete the information gathering process.

3.1.9. Research Validation

At a point, when 20 percent of the research interviews and/or data collection had been completed, ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with project objectives. The analyst team analyzed the information from the interviews and information was validated through a combination of the following validation techniques:

Cross checking with other primary data and previously developed in-house researchReview of secondary information, such as trade journals, annual reports and industry directories

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3.2. Forecasting Methodology

3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting

Market Estimation and Forecast Methodology, 2015

Step Method

1Understand the market mechanism for the market through structured, systematic and theoretically established norms of analyzing, designing, introducing and quality assurance of the market estimation

2 Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time

3 Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team

4 Market estimation and forecast calculation

5 Delphi method and Causal Analysis used as and when required

6Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final publication

Source: ResearchFox

Significance and Importance of the Market Forecast, 2015

Sr. No. Significance and Importance

1 Helps revisit on the company's R&D investments

2 Keeps the Sales and Marketing team posted on the market prospects

3 Strategize investment and expansion plans

4 Improve business planning

5 Helps create business aims and set sales figures within the company

6 Aware of the current market competition

7 Support plans for Merger and Acquisition (M&A)

Source: ResearchFox

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