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Mobile Video Ads Made Easy Investor Overview March, 2014 Matthew Papish, Founder and CEO Tom Furukawa, Founder and President 130 West Union Street Pasadena, CA 91103

Enstigo overview.march.2014

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The first fully integrated, DIY drag-and-drop mobile-ad creator for agencies and premium publishers.

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Page 1: Enstigo overview.march.2014

Mobile Video Ads Made Easy

Investor Overview March, 2014

Matthew Papish, Founder and CEO Tom Furukawa, Founder and President

130 West Union Street Pasadena, CA 91103

Page 2: Enstigo overview.march.2014

TEAM

Matthew D. Papish Co-founder and CEO

Head of AOL Branded Programming, CEO of Cinsay, CEO of Campus Networks, Founded Gold Coast Entertainment. Strategic Advisor/ Consultant to Bridgewater Capital, Huntington Capital, AngelMD, CampusFeed, Classmates.com, MySpace, Spark Networks, and The John Templeton Foundation.

Francisco Ramos Head of Engineering

Francisco is an experienced entrepreneur with over 15 years as a full stack developer for mobile. Large web projects including technically complex high frequency trading solutions for the financial industry. Francisco is a graduate of Harvard University.

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Tom Furukawa Co-founder and President

VP of Product for The Rubicon Project, SVP of Product Management & GM at Source Interlink Media, Head of Yahoo! Publisher Network, Executive roles at Kelly Blue Book, IBM Tivoli, with IPO and M&A experience. Entrepreneur, investor and advisor specializing in digital media and ad technology.

Page 3: Enstigo overview.march.2014

IN A DIGITAL LANDSCAPE DEFINED BY MULTIPLE-SCREENS…

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Laptop computers

Desktop computers

Connected TVs, DOOH, theaters

Smartphones

Tablets Phablets Digital kiosks Social machines

Wearable technology

Consoles Ambient surfaces

Connected cars

Page 4: Enstigo overview.march.2014

MOBILE HAS MOVED TO THE CENTER 4

Page 5: Enstigo overview.march.2014

TIME SPENT ON MOBILE > MAJOR MEDIA 5

Share of Time Spent per Day with Major Media by US Adults, 2010-2013 % of total

2010 2011 2012 2013 Digital 29.6% 33.8% 39.1% 44.4%

- Mobile (non-voice) 3.6% 7.1% 13.5% 19.8%

- Online* 22.0% 22.6% 21.0% 19.5%

- Other 3.9% 4.1% 4.5% 5.1%

TV 40.9% 40.4% 39.8% 38.1%

Radio 14.9% 13.9% 13.2% 12.1%

Print** 7.7% 6.5% 5.4% 4.5%

Other 7.0% 5.5% 2.5% 1.0%

Total (hrs:mins) 10:46 11:18 11:39 11:52

Note: ages 18+ time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 our of multitasking online while watching TV is counted as 1 hour for TV and 1 hour for online; * includes all internet activities on desktop and laptop computers ** offline reading only Source: eMarketer, July 2013

Page 6: Enstigo overview.march.2014

MOBILE INTERNET AD SPENDING (WORLDWIDE, 2012-2017)

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$8.82

$18.16

$29.43

$42.57

$56.85

$72.32

2012 2013 2014 2015 2016 2017

Mobile Internet Ad Spending (billions)

Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Source: eMarketer, Dec 2013

Page 7: Enstigo overview.march.2014

SHIFTING USAGE PATTERNS FOR MOBILE ARE NOT LIMITED TO THE U.S.

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Note: includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets. Source: eMarketer, Dec 2013

In many emerging markets, mobile devices function as internet users’ first screen

Page 8: Enstigo overview.march.2014

MOST POPULAR ACTIVITIES

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Page 9: Enstigo overview.march.2014

MARKETERS UNDER PRESSURE 9

Page 10: Enstigo overview.march.2014

AND IT’S ONLY GETTING WORSE…

Page 11: Enstigo overview.march.2014

DESKTOP RICH MEDIA EXPERIENCES …

Page 12: Enstigo overview.march.2014

… DEFAULT TO A STATIC IMAGE ON MOBILE …

Page 13: Enstigo overview.march.2014

… OR SOMETIMES TO NOTHING AT ALL

Page 14: Enstigo overview.march.2014

WHY ARE MOBILE ADS SO BROKEN?

Page 15: Enstigo overview.march.2014

ROADBLOCKS

Redundant ads need to be built, coded and tested for every device.

Flash dependent, creative teams must be re-trained or re-hired.

Budgets will have to be recalibrated to fund very expensive one-off campaigns

For the Same Desktop Experience on Mobile …

Billions of dollars of stockpiled creative would need to be unlocked

Page 16: Enstigo overview.march.2014

WE HAVE THE BETTER WAY

Page 17: Enstigo overview.march.2014

17 INTRODUCING ENSTIGO MOTION

Page 18: Enstigo overview.march.2014

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CAPABILITIES

Page 19: Enstigo overview.march.2014

TODAY’S MOBILE AD EXPERIENCE 19

Page 20: Enstigo overview.march.2014

ENHANCED WITH ENSTIGO 20

Page 21: Enstigo overview.march.2014

“Enstigo gave us the ability to engage our

huge mobile audience with 5X increases in

CTR and conversions.”

WHAT CUSTOMERS ARE SAYING 21

“Enstigo created new ROI by using our existing assets to

increase show tune-in and engagement.”

“By automating the creative process in mobile, Enstigo is

solving a huge problem that hasn’t been scaled yet.”

Page 22: Enstigo overview.march.2014

ANATOMY OF AN AD WITH MOTION 22

IMAGE SEQUENCES

APP ENGAGEMENT

Page 23: Enstigo overview.march.2014

TARGET CUSTOMERS 23

AD-TECH

BRANDS PUBLISHERS

AGENCIES

Page 24: Enstigo overview.march.2014

HOW DO WE MAKE MONEY 24

Build + Performance

(CPM’s CPA’s)

Build + Performance +

Usage License Fees + Performance +

Usage

$$$

AD-TECH

BRANDS PUBLISHERS

AGENCIES

Page 25: Enstigo overview.march.2014

TIMELINE 25

Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Labs

Studio Live campaigns executed with Fortune 500 companies

Launch Enstigo Studio

Organization Establish development partners

Hire Executive (Product & Operations)

Funding $425K raise complete

$500K-750K bridge round

Series A round complete

60% of funding will go to Enstigo Labs to develop Motion v1.0 40% will go toward Enstigo Studio business development and operations

Motion v1.0

Motion v1.5

Motion v2.0

Self-Serve Prototype

Patent Filed

Page 26: Enstigo overview.march.2014

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Jim Wiatt is one of the most well-respected executives in the global media and entertainment industry, Jim served as Chairman and Chief Executive Officer of the William Morris Agency from 1999 – 2009. Founder of Amplify, Strategic Advisor to AOL and Board member of Relativity and Reel FX. Dave Morgan is the CEO of Simulmedia, Inc., and the former Executive Vice President of Global Advertising Strategy, at AOL. Dave currently serves on the executive committee and board of directors of the Interactive Advertising Bureau (IAB) and on the boards of directors of newspaper publisher AH Belo, Inc. (AHC), the American Press Institute (API) and Chumby Industries. K5 Launch: is recognized as one of the first accelerators and early stage funding platform that hosts, mentors, accelerates, and invests in the vibrant Social California technology-driven community. One LLP is a law firm specializing in all areas of intellectual property, including copyright, trademark, patent and trade secret matters

Allen Morgan Idealab Director, Managing Director at Mayfield Fund. Partner at Latham & Watkins and Wilson Sonsini. In his career Allen has closed more than 750 venture capital financings, mergers and acquisitions including: Klout, Fab.com, Indiegogo, Pluck, Varsity Books, Slide, Founders Card, Social Chorus, Viral Heat.

Tom Glocer is a Director at Merck & Company, Inc. and the former Chief Executive Officer of Thomson Reuters.

Timothy Mott is the executive chairman of Flixlab, and the co-founder of Electronic Arts, Macromedia, Audible, and All Covered.

Tom Bentley has served as a director of Nanometrics Incorporated since April 2004. Mr. Bentley served as a Managing Director at SVB Alliant (formerly Alliant Partners).

Cooley, LLP represents thousands of clients in a wide range of industries from offices in eleven major commercial markets. They have a legacy of representing companies bringing to market breakthrough products and technologies.

INVESTORS

Page 27: Enstigo overview.march.2014

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Raised: $475K to date Accomplishments:

•  Solidified business with Fortune 500 companies and premium publishers •  Patent pending technology, fully functioning and tested •  Rich media mobile certified by The Rubicon Project, OpenX and DFA •  Attracted experienced investors and advisors

This tranche: $500K~$750K in convertible notes Use of funds:

•  Management •  Engineer •  Product Development •  NY Sales Rep.

*Funding gets the Company to a strong position for Series A in late Summer/early Fall of this year.

FINANCING

Page 28: Enstigo overview.march.2014

TAKEAWAYS

þ Urgent need for a scalable, multi-platform ad unit for the massively growing mobile market

þ Enstigo is a self-serve platform enabling the creation of device independent, rich media/video ads with built-in custom interactive apps

þ Standard IAB, Rising Star, custom made-to-order

þ DART certified and integrated with all major ad networks & exchanges

þ Patent pending technology