Enhance Your Applications with

Embedded BI

March 4, 2016

Lyndsay Wise

Managing Director

Business Intelligence & Data Warehousing

Enterprise Management Associates

Dean Yao

Director of Marketing

JReport

Panel Moderator

Slide 2 © 2015 Enterprise Management Associates, Inc.

John Myers, Managing Research Director, EMA

John has over 10 years of experience working in areas related

to business analytics in professional services consulting and

product development roles. Additionally, John helps

organizations solve their business analytics problems, whether

they relate to operational platforms – such as customer care or

billing – or applied analytical applications – such as revenue

assurance or fraud management.

Featured Speakers

Lyndsay Wise, Research Director, EMA

Lyndsay joined EMA in 2015 as research director for business

intelligence (BI) and data warehousing, focusing on data

integration, data governance, cloud technologies, data visualization,

analytics, and collaboration. She has over 10 years experience in

software research, BI consulting, and strategy development,

specializing in software evaluation and best-fit solution selection.

Dean Yao, Director of Marketing, JReport

Dean brings over 10 years of experience in software marketing and

product management. Previously, Dean was a senior product

manager at cloud computing startup Nimbula (acquired by Oracle),

where he focused on technical best practices, competitive

marketing, and product strategy. Dean was also in technical

marketing at VMware, specializing in virtualization clustering and

resource management products. He started his career in hardware

virtualization research at Intel Research Labs. Dean earned his

Ph.D. and M.S. in Computer Science from the University of

Southern California, and a B.S. in EECS from UC Berkeley.

Slide 3 © 2015 Enterprise Management Associates, Inc.

Logistics for Today’s Webinar

Slide 4 © 2015 Enterprise Management Associates, Inc.

An archived version of the event recording will be

available at www.enterprisemanagement.com

• Log questions in the Q&A panel located on the

lower right corner of your screen

• Questions will be addressed during the Q&A

session of the event

Questions

Event recording

Event Presentation

A PDF of the PowerPoint

presentation will be emailed to you tomorrow.

Agenda

• What is embedded BI?

• Embedded BI versus traditional BI applications.

• Types of data used within embedded BI applications.

• How to integrate BI within an application.

• Self-service capabilities of embedded BI.

• BI needs of SMBs versus enterprises.

• A look at the mid-market.

Slide 5 © 2015 Enterprise Management Associates, Inc.

Topic 1: What is Embedded BI?

Understanding Embedded BI

Slide 7 © 2015 Enterprise Management Associates, Inc.

Leveraging Analytics Within Applications

Slide 8 © 2015 Enterprise Management Associates, Inc.

Process

Technology

People

Self-Service

Analytics

Access

Embedded BI Solutions

Integration of

Technology and

Data Access

Topic 2: Embedded BI versus

Traditional BI Applications

What are the Reasons/Drivers for Selecting

Embedded BI versus Traditional BI Applications?

Slide 10 © 2015 Enterprise Management Associates, Inc.

Topic 3: Types of Data Used Within

Embedded BI Applications

Evaluating Data Management Techniques

• What types of data are being used

within embedded applications?

• How is decentralized data

managed?

• Why is mashing up data from

different sources important?

Slide 12 © 2015 Enterprise Management Associates, Inc.

Increasing Diversity of the Market

Slide 13 © 2015 Enterprise Management Associates, Inc.

Topic 4: How to Integrate BI

Within an Application

Selecting the Right Place to Embed

Slide 15 © 2015 Enterprise Management Associates, Inc.

Functional Integration

Standalone

App Server

Integration

Application

Embedding

De

plo

ym

en

t In

teg

ratio

n

URL API Java API

Web layer Business layer

Front-end Embedding

Slide 16 © 2015 Enterprise Management Associates, Inc.

Calling a report by URL:http://localhost:8888/jinfonet/tryView.jsp?jrs.cmd=jrs.try_vw&

jrs.catalog=SampleReports/SampleReports.cat&

jrs.report=SampleReports/MultimediaObjects.cls&jrs.result_type=8

Back-end Embedding

Slide 17 © 2015 Enterprise Management Associates, Inc.

API

Security Customize

Topic 5: Self-service Capabilities of

Embedded BI

How is self-service applied within embedded BI and how is

it different from other types of analytics?

Slide 19 © 2015 Enterprise Management Associates, Inc.

Self-service BI vs Traditional BI tools

Self-Service Data Visualization

Slide 20 © 2015 Enterprise Management Associates, Inc.

Customizable

Drag and drop Highly interactive

Reusable

Self-Service Data Analysis

• Mash up centralized & decentralized data

• Agile analysis

• In-memory cubes

• Product consistency

Slide 21 © 2015 Enterprise Management Associates, Inc.

Topic 6: BI Needs of SMBs

versus Enterprises

What are Specific Needs For SMBs and How

Do They Differ From Enterprise Requirements?

Slide 23 © 2015 Enterprise Management Associates, Inc.

Benefits of being an SMB

Slide 24 © 2015 Enterprise Management Associates, Inc.

Looking at Today’s Market Landscape

A Look at BI for the Mid-Market

Slide 26 © 2015 Enterprise Management Associates, Inc.

EMA Radar™ for Business Intelligence Platforms for

Mid-Sized Organizations

Slide 27 © 2015 Enterprise Management Associates, Inc.

Learn More About Enterprise Management Associates

Slide 28 © 2015 Enterprise Management Associates, Inc.

Keep up to date on upcoming webinars and get free research!

http://www.enterprisemanagement.com/freeResearch