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Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
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Effectively Market Events & Your Community
Texas Midwest Community NetworkOctober 23, 2013
Facebook Stats
• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
• Average number of connections between local business pages and users is 2 billion
• Average number of weekly local business page views is 645 million
• Average number of weekly comments on local business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
Paid AdvertisingOptions
• Offers• Boosted posts• Advertising
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
• Why advertise on Facebook?Huge audienceHighly targetedSocial
recommendationsCost effectiveEASY!
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Is Facebook Right for You?
• 67% of Internet users are on Facebook
• 72% of women use Facebook vs 62% of men
• Ages 18-29 = 86%• Ages 30-49 = 73%• Ages 50-64 = 57%• Ages 65+ = 35%
Source: Pew Research Center; mediabistro.com
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
http://business.twitter.com
Paid AdvertisingOptions
• Promoted tweets• Promoted
accounts
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
Is Twitter Right for You?
Source: Pew Research Center; mediabistro.com
• 16% of Internet users are on Twitter
• Men & women are equally likely to use Twitter (6% each)
• Ages 18-29 = 27%• Ages 30-49 = 16%• Ages 50-64 = 10%• Ages 65+ = 2%
Facebook & Instagram
“Look at Me!”
Photo: omgits_dhilzy on Instagram
=
#selfie
Pinterest =“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women• Users spend an average of 1 hour & 17 minutes on the site• Pinterest referrals spend 70% more $$ than referrals from
non-social channels• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
You May Have Seen This
But Have You Seen This?
Pinterest for Business
See what’s been pinned from your website or blog!
http://pinterest.com/source/AddYourURL.Here
Generate Sales
• Add $ info• Promoted Pins
Drive sales to your website!
Promoted Pins
Is Pinterest Right for You?
Source: Pew Research Center; mediabistro.com
• 15% of Internet users are on Pinterest
• 25% of women use Pinterest vs only 5% of men
• Ages 18-29 = 19%• Ages 30-49 = 19%• Ages 50-64 = 12%• Ages 65+ = 4%
• More than 55 million photos are uploaded every day
• 150 million monthly active users
• 1.2 billion likes daily• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Apply Instagram Filters
From this … … to this!
Paid AdvertisingOptions&Contests
• Instagram ads• Contests
Instagram Ads
Instagram Contests & Promotions
10 TIPS:Instagram for Destinations
1. Show What Visitors Can Do
2. Introduce Your Staff
3. Feature Your Visitors
4. Add User-generated Content
5. Use #Hashtags
6. Make an Emotional Connection
7. Showcase Scenic Beauty
8. Teach Us Something
9. Highlight Local Partners
10. Make It Fun!
Is Instagram Right for You?
Source: Pew Research Center; mediabistro.com
• 13% of Internet users are on Instagram
• 16% of women use Instagram vs 10% of men
• Ages 18-29 = 28%• Ages 30-49 = 14%• Ages 50-64 = 3%• Ages 65+ = 2%
Scheduling
Scheduling on Facebook
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Scheduling on Facebook
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Scheduling on Facebook
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Scheduling on HootSuite
Scheduling on HootSuite
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Scheduling on HootSuite
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Scheduling on HootSuite
Scheduling on HootSuite
Can I Help?
Call Me!
Follow Me
Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting
Thank You!Questions?
