Click here to load reader

eDay2011 - Richard Sambrook - Edelman

  • View
    1.437

  • Download
    2

Embed Size (px)

DESCRIPTION

 

Text of eDay2011 - Richard Sambrook - Edelman

  • 1. When every Company is a Media Company...
    Richard Sambrook
    Chief Content Officer

2. People spend time online with Content
2
Source: Nielsen/Aol survey 2010
3. Content is Social
23% of social media messages include links to content
27,000,000pieces of content are shared per day
Messages about a specific industry are twice as likely to contain links to content
More than half of those includea product or brand name mention
3
Source: Nielsen/aol survey 2010
4. Content is Infinite
5. Attention Remains Finite
6. Stories are More Important Than Ever
7. TransmediaStorytelling
8. Across all forms of media- a 360 degree expression of a great idea
TEXT
VIDEO
Video
Text
TV
Radio
RADIO
TV
CONTENT
Print
On-line
WEB
PRINT
Mobile
Audio
MOBILE
AUDIO
8
9. Transmedia Storytelling Spans The Media Cloverleaf
HYBRID
TRADITIONAL
SOCIAL
OWNED
10. Search loves visual content
10
11. Editorialising Brands
12. Transparency drives Trust
13. Publisher mindset drives value
14. Proactive updating drives engagement
15. Findable and sharable drives traffic
16. Every Company is a media company

Search related