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Proper backend software integration with an eCommerce platform is critical to the success of your online business. Understanding how the flow of information works and what information should be transferred between systems can get confusing - especially when 3rd party warehouses become involved. Check out the PPT to learn about the systems involved in keeping your eCommerce business running.
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eCommerce Integra-on Mistakes
Who we are?
Samantha Hornby Marke-ng Coordinator
David Silva Marke-ng Manager
Poll • How many people here work for or own a start-‐up?
• How many companies here use a 3rd party warehouse?
• How many years have you been involved with eCommerce? – 1 or less – 2 or 3 – 4 or more
“My current order volume is manageable, why do I need to worry about integra-ng my
backend system?”
• Increased order volume requires an appropriate back-‐end system with proper integra-on
• A realis-c -meline for geLng a new system is not overnight
• Realis-c -meline = 3 months for backend implementa-on + -me searching
“I just need order informa-on pulled down from my eCommerce store”
• Orders • Credit card authoriza-on • Customer informa-on:
Shipping address, billing info etc.
• Inventory availability • Order status • Pricing • Product informa-on:
descrip-ons, images, aUributes
“I can just pass info to my 3rd party warehouse, right?”
3PL Warehouse Back-‐end Inventory & Accoun-ng System
Front-‐end eCommerce
Summary
• Be proac-ve in finding an appropriate system • There’s more to integra-on than just order info
• Your backend system should be the founda-on of eCommerce integra-on – ERP is the rela-onship – eCommerce is the sex
Problems with no integra-on
• Selling an item that you don’t have in stock – Now you have to call the customer and explain the situa-on
• Delay in received product being reflected on the site – Now you have lost sales because they are s-ll “out of stock”
• Manually update product informa-on – pricing, descrip-ons etc.
• Maintaining customer informa-on
Ques-ons?
• Any other integra-on issues that we haven’t discussed today?
• What major changes have seen with eCommerce integra-on in the last several years?