THE 6 WORST ECOMMERCE CONVERSION MISTAKES(And How to Fix Them)

Running an ecommerce business

takes a lot more than a website

and an ecommerce platform for

accepting payments.

It’s a learning process that

never ends

It’s a learning process that

never ends, because

mistakes can cost you sales.

Sometimes the smallest tweak can have

a BIG IMPACT on your bottom line.

Here are the six worst conversion errors

Here are the six worst conversion errors

(and how you can avoid them.)

THE WORST PRE-TRANSACTION

CONVERSION MISTAKE

DON’T: OVERLOOK

MICROCONVERSIONS

99% of first time visitors to your

site won’t make a purchase.

99% of first time visitors to your

site won’t make a purchase.

(But they may sign up for your newsletter)

Microconversions= smaller actions

on the journey to a purchase

DO: PROVIDE OPPORTUNITIES FOR

EARLY, SMALL CONVERSIONS TO

KEEP BUYERS ENGAGED

THE WORST CONVERSION

MISTAKE ACROSS YOUR WEBSITE

DON’T: CREATE A POOR

MOBILE EXPERIENCE

When a non-responsive website

is viewed on mobile, users have

difficulty interacting.

If a mobile site isn’t as easy

to use as a full site, you can

be certain mobile users

aren’t buying.

DO: ENSURE YOUR WEBSITE IS

MOBILE OPTIMIZED (AND EASY TO

NAVIGATE)

THE WORST SEARCH AND

NAVIGATION CONVERSION

MISTAKE

DON’T: MAKE SITE SEARCH

HARD TO FIND

Making your site search function

hard to find is almost the same

as not offering a search option.

If you don’t provide a site search

function, you’ll invite customers

to leave immediately and visit a

competitor.

DO: INCLUDE SEARCH IN THE TOP

RIGHT CORNER OF EACH PAGE

THE WORST PRODUCT PAGE

CONVERSION MISTAKE

DON’T: LEAVE OUT SOCIAL PROOF

Social proof from friends, family, and

even strangers is more important

today than it has ever been.

Including social proof on the product

page itself can help give consumers

the comfort to click buy.

DO: PROVIDE AMPLE SOCIAL

PROOF ON THE PURCHASE PAGE

THE WORST PROMOTION

CONVERSION MISTAKE

DON’T: NEGLECT CROSS-SELL

OPPORTUNITIES

The idea behind cross-selling is to let

buyers know you carry much more

than the product they have in mind.

For instance, if buyers are looking at a pair of

boots, then cross-selling the suggestion of boot

socks could go a long way.

DO: DISPLAY CROSS-SELLING

PURCHASE SUGGESTIONS

THE WORST CHECKOUT

PAGE CONVERSION MISTAKE

DON’T: IGNORE ABANDONED CARTS

$3.38 trillion was forfeited in

abandoned shopping carts in 2015.

Following up with customers who

walked away from a purchase can

bring them right back with credit

cards in hand.

Nearly 100% of return

visitors will complete

the purchase within

two weeks.

DO: FOLLOW UP TO WIN BACK

SALES FROM ABANDONED CARTS

THAT’S A WRAP. LET’S REVIEW.

THAT’S A WRAP. LET’S REVIEW.

(Or skip ahead to learn the other 24 conversion mistakes to avoid)

DON’T: OVERLOOK MICROCONVERSIONS

DO: PROVIDE OPPORTUNITIES FOR EARLY, SMALL

CONVERSIONS TO KEEP BUYERS ENGAGED

DON’T: CREATE A POOR MOBILE EXPERIENCE

DO: ENSURE YOUR WEBSITE IS MOBILE

OPTIMIZED AND EASY TO NAVIGATE

DON’T: MAKE SITE SEARCH HARD TO FIND

DO: INCLUDE SEARCH IN THE TOP RIGHT CORNER

OF EACH PAGE

DON’T: LEAVE OUT SOCIAL PROOF

DO: PROVIDE AMPLE SOCIAL PROOF ON THE

PURCHASE PAGE

DON’T: NEGLECT CROSS-SELL OPPORTUNITIES

DO: DISPLAY CROSS-SELLING PURCHASE

SUGGESTIONS

DON’T: IGNORE ABANDONED CARTS

DO: FOLLOW UP TO WIN BACK SALES FROM

ABANDONED CARTS

WANT TO LEARN THE OTHER 24

ECOMMERCE CONVERSION MISTAKES TO

AVOID?

CHECK OUT THE EBOOK:

32 ECOMMERCE CONVERSION

MISTAKES TO AVOID

Some mistakes may be

unavoidable, and you’ll learn

to correct them as you go.

Fortunately, because

these errors are so common,

there are easy ways to fix them.$

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