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Event Marketing, 21st century style Simon Young, Principal, syENGAGE

ECDU12 - Simon Young - Marketing Events - NZ

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Simon Young - Marketing Events - NZ

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Page 1: ECDU12 - Simon Young - Marketing Events - NZ

Event Marketing, 21st century style

Simon Young, Principal, syENGAGE

Page 2: ECDU12 - Simon Young - Marketing Events - NZ

Today...

•Be entertaining

•Be where people are

•Be memorable

•Be spreadable

•Add value before, during and after

Page 3: ECDU12 - Simon Young - Marketing Events - NZ

Be entertaining

Page 4: ECDU12 - Simon Young - Marketing Events - NZ

Fish where the fish are

Page 5: ECDU12 - Simon Young - Marketing Events - NZ

Be memorable

Page 6: ECDU12 - Simon Young - Marketing Events - NZ

Be spreadable

Page 7: ECDU12 - Simon Young - Marketing Events - NZ

Add value before, during and after

Page 8: ECDU12 - Simon Young - Marketing Events - NZ

Engage

•Simon Young, Principal, Global Relations

•www.syengage.com/simon

•@simonyoung on Twitter