A View From Left FieldBy Luigi Cappel

Who Am I and AA

A³

GeoSmart - What we do

CORE SERVICES

• CARTOGRAPHY

• CAR NAVIGATION

• FLEET MANAGEMENT SOLUTIONS

• WEB MAPPING SOLUTIONS

• ROUTE2GO

• AA TRAFFIC

• BIonaMap

FIELD CAPTURE

Field Capture

GPS DrivingBusiness POIAmenity POI

Imagery AerialSatelliteTerrestrial

Cadastral Property data

Address NZ PostLINZ

Live content

Real Time TrafficParkingFlight dataFerryBusEvents

Data Processing

& Aggregation

Agenda• The Carparking Industry• AA Maps and Mobile Sites• The Carpark is not the destination -

Proximity• How do consumers perceive you?• Telematics• Connected Devices• A View From Left Field• Innovation• Where’s My Car?• Tagging• What Would Google Do?

The Car Parking Industry

AA Maps and Other Sites or Mobile Apps

Proximity Search

Car Navigation and Live Services

What people told us

What do People Think Of You?

What do people like about car parks?• In order from most

important on top– Inexpensive

• Convenient to destination• Big parking spaces• Easy to find empty spaces

– Good Security» Easy to find your car on

return

What do People Hate About Carparks?– Pay machines that only

take cash• High Fees

– Parks too small– People who take up too

much space » Not being able to

find one» Pay machines that

don’t work• Pillars and

obstacles• Not being

able to find one

Telematics

Back to the Future

A view from left field

Failure to Innovate

frogparking

Frogparking

Where’s My Car?

True Story

Colour Coding

Location Intelligence and Quick Response Codes

• QR Codes are a form of ‘tagging’, • A QR Code is a 2D bar code which

can contain up to 7,089 characters

• This code will take you to my blog• Free software for encoding and

decoding• DVD Preview• Music Album Preview• Game Preview

Where’s My Car? QR Codes

• Fuqian Square Car Park in Taipei uses QR Codes on pillars and a free app

• This QR Code will open your browser on your mobile to a map centered on my office with the ability to get turn by turn directions.

QR Code Examples

Hyperfactory UN Tagging

The Hyperfactory, United Nations and Saatchi & SaatchiBillboard Tags

What Would Google Do?

EV Car Charging

Dania Beach City Centre Parking Garage Florida

Computers From Air Conditioned Room to Mobile

Should You Be Talking to These Guys?

Short Term Rental Car Partnerships

Carpooling

Not Everyone Leaves Their Car

The Chasm Between ICT, Marketing and the rest

• Everyone is doing location, except for– Most retailers– Car Park companies– Most tourist attractions – Most hospitality businesses– Most people who are not in IT,

telecommunications or marketing

Twitter with apologies for the language

Its not all bad…….

Check Ins

Loyalty

Foursquare Around New Zealand

Comments on Foursquare

More Foursquare

USA Check In Stats 3 months to March 2011

Android Apple Blackberry Microsoft0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

Platform

Platform

16.7 million people checked into locations using Foursquare and similar apps over 3 months representing 7.1% of the mobile population (Comscore)

USA Check In Stats Continued

Male

Female

13-1718-24

25-3435-44

45-5455-64

65+

Full ti

me

Part time

Not Employe

d

Full ti

me Student

Retired0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

GenderAge GroupEmployment

QR Code Use by Women

Facebook Search Carparking

Facebook Search Carparking

Facebook Search Carparking

Facebook Search Carparking

Facebook Search Carparking

Internet Statistics

Location Based Business Intelligence Without GIS

Information is Power

Let’s Collaborate

Location Is Everywhere

Thank youLuigi CappelGeoSmart

luigi.cappel@geosmart.co.nz

http://twitter.com/AA_Traffichttp://geosmart.wordpress.com www.geosmart.co.nzwww.aamaps.co.nzwww.aatraffic.co.nz www.aaroadwatch.co.nz