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Case analysis exploring ebay's strategic options. Comparisons made against Amazon.com's 1500%+ growth over the past decade versus ebay's 50%+ growth, revenues, margins and ownership of key assets, supply chain, etc.
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Technology & Business Strategy, Group 1
v.
Technology & Business Strategy, Group 1
Technology & Business Strategy, Group 1
Technology & Business Strategy, Group 1
Technology & Business Strategy, Group 1
Technology & Business Strategy, Group 1
VOTE
Technology & Business Strategy, Group 1
•Maintain•Compete
Technology & Business Strategy, Group 1
DEFEND
Technology & Business Strategy, Group 1
W H Y
HOW
WHAT
Technology & Business Strategy, Group 1
S t u ff
y o u w a n t
Auct ions
Paypa l
Technology & Business Strategy, Group 1
W H Y
HOW
WHAT
Technology & Business Strategy, Group 1
S t u ff
y o u n e e
d
ecommerce
D iscounts
Technology & Business Strategy, Group 1
Maximizing Convenience
Maximizing Value
Commodities
Uniqueness
Technology & Business Strategy, Group 1
“Reliability”
Technology & Business Strategy, Group 1
• Payment mechanisms (Staggered payments, etc)
• Deals• Curation
Technology & Business Strategy, Group 1
Does ebay have the assets needed to change its game?
Technology & Business Strategy, Group 1
Video• http://www.youtube.com/watch?
v=lWsMdN7HMuA
Technology & Business Strategy, Group 1
(Hidden Slide)• Social Media Engagement?• Innovation with core – facilitating value
exchange (eg paypal, fraud protection)• Personal Payment Mechanism? (Square, etc)• Targeted Advertising• Big Data Analysis• Partner with Physical Retail Chains / Sporting
Events (eg. “Game Day eBay CheckOut store”
Technology & Business Strategy, Group 1
Recommendations
Technology & Business Strategy, Group 1
Additional Slides following class
Technology & Business Strategy, Group 1
Enabling through
technology
System Lock-in
Total Customer Solutions
Paradox of Choice
Technology & Business Strategy, Group 1
Enabling through
technology
System Lock-in
Total Customer Solutions
Paradox of Choiceebay: Highly involved purchase behavior.High margins. No supply chain experiencePurchases made are aberrations – dataextraction / trend analysis / graphing ‘intent’can be tricky / generate spurious correlations.
Technology & Business Strategy, Group 1
Fín
