Assignment no.1Submitted to : Sir Ali DanialSubject : E-commerceSubmitted by : Group “A”Members : Muhammad Jamshed 110 Muhammad Sohaib 120 Muhammad Ijaz 102 Rabbia Anwar 108 Saira Khaliq 122 BS-IT Evening “A” 7th

Topic :

Access of an E-commerce website in terms of eight unique features of E-commerce technology.

Which feature does the website implement well. Which feature implement poorly. Memo for the CEO based on the suggestions from our side for

improvement of website.

Website

We choose the website of “Crate & Barrel”. It is on the top in ranking of best 100 E-commerce websites. LEGAL NAME : Crate and Barrel WEBSITE URL: crateandbarrel.com INDUSTRY : Houseware & Furnishing RANK:1 of 100 REVIEWED ON : March 16, 2012 REVIEWED BY : Jamie Appleseed

8 unique features of E-commerce:

Ubiquity Global reach Universal standards Richness Interactivity Information density Personalization/ customization Social technology

Crate & Barrel in terms of 8 unique features of E-commerce

Ubiquity

Crate & Barrel provide ubiquity. There products are available just about everywhere. You can shop at your house any time you want through internet. Every product is available on there website.

Global reach

Crate & Barrel permit transactions to cross cultural, regional and national boundaries.

They deliver there products worldwide conveniently and cost effectively. Shipment charges vary according to domestic and international

shipping.

Universal standards

The standards shared by all nations. The Crate & Barrel follow all the universal standards. One can easily find all details about the products and delivery terms of a

specific product.

Richness

Complexity and content of a message. Crate & Barrel have provide best customer services. They have complete and detailed information about complex products.

Interactivity

Two way communication between merchant and consumer on social networks.

Crate & barrel provide interactivity to there consumers on social networks like Facebook and twitter.

They also have there product information on there social pages.

Information density

Total amount and quality of information available. Crate & barrel provide all types of information required by a consumer

on there E-commerce website. E-commerce website provide information in low cost.

Personalization/ customization

Crate & Barrel provide personalized and customized products to the consumers.

They provide products to consumers according to there taste, preferences and prior behavior.

But they need to improve this feature little more

Social technology

Allow user to share content worldwide. Crate & Barrel share there content worldwide. Anyone can access

information through there website and other social media pages. This allow them to create and distribute information worldwide.

Memo to the CEO of Crate & Barrel Date : 5 October , 2015 To : CEO of Crate & Barrel From : Group “A”

suggestions from our side for improvement of website. Thank you Sir for allowing us to write about your website. Your website is excellent and fulfill most of the eight unique features of E- commerce. There is a little bit need of improvement in personalization/ customization section. You need to provide more customized products for users. we hope that you will consider our suggestion and you must have option for live chat. Thank you so much!