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A simple guide to help you plan a e-commerce website.
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e-commerce website planning
Research
Architecture
Design BuildE-commerceWebsite
LaunchRequirements
Research
Architecture
E-commerceWebsite
ArchitectureRequirementsResearchRequirements
ArchitectureRequirementsResearch
Industry Trends
Target Audience
AudienceSegmentation
Competitor Analysis
SEO KeywordsResearch
1 5
2 4
3
IndustryProducts
Price Supply
Trends
ArchitectureRequirementsResearch
1
ArchitectureRequirementsResearch
Socio-economics
Productspurchase frequency
Quality vs
price
UnderstandingTarget Audience
DemographicsAge
Gender
Internet savvyMobile useTablet use
2
Primary
Secondary
Tertiary
TargetSegmentation
ArchitectureRequirementsResearch
3
Key word identification
Search volumes
Competition
SEO
ArchitectureRequirementsResearch
4
ArchitectureRequirementsResearch
Advertisinge-shotsOffers
Website functions
User experience
Social media presence
Online competitor
analysis
5
ArchitectureRequirementsResearch
Functional / User
Searchand content
Technical
Landing pages
SEO Requirements
1 5
2 4
3
FunctionBasic and advanced
functionality
TransactionalShopping cart
User profile management
(account)Inventory Delivery tracking
Admin functionality
ArchitectureRequirementsResearch
1
ContentSearch
Formats sections
information, descriptions
Content management,
access, authorisations
Basic and advanced
search behaviour,
Content generated
areas
ArchitectureRequirementsResearch
Fast location of information
2
ArchitectureRequirementsResearch
Site security
Password,Shopping cart
Delivery options, tracking
Supportedbrowsers / optimised
Speed – page loading times
Technical
3
Landing PageMapping
Layout / structure
Cross linkscohesiveness
Tab contentindexed
ArchitectureRequirementsResearch
4
SEOURL structure
Metadatascripting
Internal search
management
Analyticscode
ArchitectureRequirementsResearch
5
ArchitectureRequirementsResearch
Navigation tree
Labelling Functional design
User experienceArchitecture
1 4
2 3
Detailed taxonomy
Cluster item groups
Prioritise item groups
Importance placement
order within tree
Quick links, cross links, navigation
aids
Navigation tree
ArchitectureRequirementsResearch
1
Unique taxonomy
label
Label SEO correlation
No overlap linksLabelling
ArchitectureRequirementsResearch
2
Scope
Productpriority
identification
Feature priority
identification
SketchFunctional
design
ArchitectureRequirementsResearch
3
Time
Accuracy Behaviour
SatisfactionUser
experience
ArchitectureRequirementsResearch
4
Research
Architecture
Design Build LaunchRequirements
Claire gets excited when she generates results for
our clients. It’s her reason for getting up in
the morning. Bless!
Vince can see in code like Neo from the Matrix. He makes anything possible but makes a terrible cup
of tea.Phil is exceptionally creative with a wealth of
experience. Scratches his head a lot but never
fails to please.
James is a social media expert. He shares
everything and anything apart from his biscuits.
Maya is a very friendly Spanish Water
dog. She creates a sense of calm, so is great to
have around.
Our team…
For more information about our services please contact Claire Doherty
email - [email protected] Mobile - 07554 661927
