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Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing. This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
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Capital Region
e-Commerce 1
Presented by Threesides Marketing
Housekeeping
RDA Southern Inland
Region
Our MissionTo provide energised leadership, share innovative solutions, broker positive relationships and deliver valued projects to the region.
Regional Priorities• Regional Development Planning• Education, Employment & Investment• Transport – Infrastructure & Services• Regional Food• Digital Economy Transition• Living & Working Sustainably
Key Initiatives• South East Region of Renewable Energy Excellence• Regional Sponsored Migration Scheme• Southern NSW Harvest Association• Capital Region Digital Enterprise Program
How We Can Help You• Access to government programs• Advice and training• Sourcing skilled labour• Grants - support and data• Networks and contacts
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot MarketsNational Parks NSW
Retail 360Lantern Apartments Thredbo
Sportsmans WarehouseDDCS family Lawyers
RGT TrainingTrev’s café Dickson
(and more…)
Learning outcomes
1. Summarise the basic requirements for online selling (5 P’s – People, Products, Promotion, Place/Platforms, Price/Payments)
2. Know what tools and resources to research to identify your e-Commerce needs.
THE AUSTRALIAN LANDSCAPE
The average Australian internet shopper spends
$285 online per four week period,
with Travel, Entertainment & Leisure, Electronics, Fashion
and Food & Beverages the Top 5 categories by expenditure
www.roymorgan.com – June2013
NAB online retail report – July 2013
…for the first time, Australians who don’t buy something online in an average three month period are in the minority. – June 2013
www.roymorgan.com – June2013
NAB online retail report – July 2013
shoppers who bought online in the last three months are increasingly less likely to go to an actual store: 23% of online
shoppers go to stores less often now, compared to 10% in 2003
www.roymorgan.com – June2013
NAB online retail report – July 2013
What do the following online businesses have in common?
http://caravansplus.com.au
http://www.youtube.com/watch?v=ZHUi66HCCLM
THE E-COMMERCE EXPERIENCE
The offline experience
Shopfront / website
Select products
Shopping cart / purchase product
Checkout / Payment gateway
Process payment
Confirmation / Shipping
External sales engine
Merchant Account fees
Card Fees Gateway FeesReturns / follow up
The online experience
THE ‘GET STARTED’ QUESTIONS
The simple 5 P’s of e-commerce
People
Products
Promotion
Place / Platform
Price / Payments
What are you selling Is their a market for it What is your range Do you have images, video and
descriptions Can you maintain supply How will you deliver it Who are you competitors Can you support servicing Can you innovate it Can you sell more than one
Products
What are your costs of production?
What is your profit margin? Are you competitive locally? Are you competitive
domestically / internationally? Will you use price promotions? How does fulfillment add to the
cost? What payment gateway will
you use?
Price / Payments
People
Who is your target market? Will they buy your products? Who is going to run the shop? What tech skills are in your
team? Who will manage fulfillment ? Who will manage payments? Who will manage the other P’s
(promotion, platform etc)?
Promotion
What is your online promotional plan?
How will you drive traffic? For 2-4% conversion how
many lookers do we need? Who will develop content? How will we promote offline? What can we afford for
marketing? What are we evaluating
results against?
Place / Platform
What will the shop look like? Who will help build it? How will it work? Who will maintain it? What payment gateway will we
use? How will it support our shipping
options? How will it promote our customer
service? Platform or marketplace?
SET UP AND JOIN UP?
Platforms vs. Marketplaces
Installed or hosted Stand alone Fully branded Customised
Payment gatewayGranular control
HostedMultiple sellers Integrated paymentsBasic brandingPlay in the box
4 BITS OF KIT TO INVEST IN
1.Web platform / shop2.Payment gateway / Till3.Shipping options / bag
4.Customer service / friendly face
Next steps…
1. Do your homework
2. Investigate the platform, payments, shipping and customer care options
3. Review the questions
4. Start a list of things you like in other stores
5. Start a budget
Threadless.com
Shoesofprey.com
Shoesofprey.com
Workshops and Consultations
Digital Consultations
4 hour digital business consultations
Develop and digital business plan
Identify 3 get started now actions
Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/enterprisegroupfeedback
Verification word: summer
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
