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Breakout session at MISE2010
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What is Social Media?
“A fusion of sociology &technology,transforming monologues
(one to many) into dialogues (many to many)”
-Wikipedia
Examples of Social Media Software
• Communication– Blogs: Wordpress, Typepad, Blogger– Micro-Blogging:Twitter, Posterous, Tumblr– Social Networking: Facebook, Linkedin, Ning– Location-based Social Networking: Foursquare,
Gowalla, Brightkite and Loopt– Social Network Aggregators: Friendfeed,
Google-Buzz– Events: Upcoming, Eventful, Twtvite
Examples of Social Media Software
• Collaboration– Wikis: Wikipedia, PBworks, Wetpaint– Social Bookmarking: Delicious, Stumbleupon,
Google Reader– Social News: Digg, Mixx, Reddit
Examples of Social Media Software
• Multimedia– Photography: Flickr, Photobucket– Video Sharing: Vimeo, YouTube, Daily Motion– Livecasting: Ustream, Livestream– Music: Pandora, Last F.M. , Lala.com, MySpace,
Grooveshark– Presentation Sharing: Slideshare, Scribd
Examples of Social Media Software
• Business Reviews– Restaurants: Urbanspoon, Yelp, Foursquare,
Gowalla– Community Q&A: Yahoo! Answers, Google
Answers
The Dumpster-Sorting
• Social Media is about People, not technology
• Social Media Software is people-aware-with people connecting all the time
• Applications like Facebook connect people directly with each other.
The Dumpster-Sorting
• As powerful as technology is, it is just an enabler.
• It’s when you put technology in the hands of the almost-always-connected people that makes it much more powerful.
Current Issues and Concerns
• Misuse• Management:Time,Staffing,etc• Control• Engagement• Follow-Up• Groundswell
The Effects
• Negative: Families, Careers, Ministries, Relationships
• Positive: Relationships, Networking, Collaboration, Synergy, Resourcing, Connecting
Ninjas Are Intentional
• Social Media is about people, not technology.
• Social Media is about building and leveraging relationships
Ninjas Are Intentional
• Experiment…Find what works best for you and your team.
• Take it slow…The pressure you feel to rush is all in your head.
• Research…Invest in Training, Resources• FAIL…Fall flat on your face…
Finding Guerrillas
• Focus on releasing your team and giftedness of the body…
Online Strategy Ideas
• Numero UNO::Relationship with God• Internal relationships• External relationships• Glorifying God through the use of media
User-Friendly
• re-inventing the wheel• 4 Tools– Facebook– Twitter– Blogging– Video