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Dr. Patrick Mahaney and Dr. Janice Elebaas breakout session at BlogPaws 2012: 5 Steps to Building Your Brand as a Reflection of Your Principles
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Dr. Patrick Mahaney&
Dr. Janice Elenbaas
Dr. Patrick Mahaney&
Dr. Janice Elenbaas
“A brand is a living business asset, brought to life across all touch points. Which, if properly managed, creates identification, differentiation and value.”Interbrand
1. Encourages people to choose our product over others…
1. Encourages people to choose our product over others…
2. …And continue to choose us no matter what…
1. Encourages people to choose our product over others…
2. …And continue to choose us no matter what…
3. …and ultimately enables us to charge a premium
It’s AboutRelationships
…doesn’t mean they’re not engaged
1. Be Authentic2. See Social Media For What It Is, Not What It
Isn’t3. Develop a Social Media Strategy4. Take Action!5. Trust Your Instincts
Dr. Patrick Mahaney◦ [email protected]◦ www.patrickmahaney.com
Dr. Janice Elenbaas◦ [email protected]◦ www.luckydogcuisine.com
