E-Commerce from the first idea.

Social

Commerce

SCOOBOX

4.2

Cases

Social

Commerce

Market growth

European online retail sales will grow 11% a year from 2012-2017 (sales in billions)

Source: Forrester Research

Use of social networks

Source: Pew Research Center‘s Internet & American Life Project

Social commerce is more than social media + e-commerce

» Social commerce focuses on the user as a creator

» product comparison in not that important

Incentives Voting, contest, game, creation

Product choice Vendor choice

Source: www.kassenzone.de

Community, Commerce, Content

» Common interests create communities, communities create

content

» community content contributes to e-commerce success

SCOOBOX 4.2

» comprehensive set of distinct

social commerce functions

» extends the Consumer

Channel of Intershop 7

» Available for Intershop 7 (and

older versions from Intershop

Enfinity version 6.2)

Social Commerce out of the Box

Basic Functions

» Social Network APIs

» Visual Shopping

» Comment and rating

functions

Community

Functions

» Expanded User profile

» Messaging system

» News Stream

» Wall

» Gallery

» Forum

Board

Functions

» Back office customer

management

» Top lists

Member

reward system

» Bonus points for

submitting

contributions, product

recommendations etc.

Special

Features

» Mobile Shopping

» Product Designer

» Co-Shopping

» Blog

» Facebook Shop

Basic Functions

Overview Basic Functions

» Blacklist

» Approve/report content

» e-mail configurator

» Newsletter

» Comment and rating functions

» Social Network APIs (Facebook, Twitter, Google+)

» Visual Shopping

Blacklist

» Administrator creates,

edits and imports

blacklists

» Browse and filter user-

generated content

according to undesirable

terms

Konfigurartion einer Blacklist

Approve/

report content

» Entries can be reported by

users via a „report“ link

» Fine-tunable activation

system for user-generated

content

Standardeinstellungen für die Nutzerverwaltung

e-mail

configurator

» Return address can be

individually customized

E-Mail Einstellungen

Newsletter

» User can subscribe to the

newsletter of the shop

» Comprehensive settings

for the administrator

(time intervals and

newsletter categories)

Newsletter-Einstellungen – Übersichtsseite

Comments

» Comments for products,

reviews, blog and forum

entries

» comments also can be

commented and quoted

Rating

function

» Brief evaluation of

comments, blog and

forum entries

» Also reviews can be

rated

Einstellung der Skalen-Bewertung

Aktivieren der Bewertung

Social

Network APIs

» Facebook API

» Twitter API

» Google+ API

» Integration of the shop

into Facebook via app

» Functions and features of

the shop can be fully

incorporated

Facebook API

Facebook API

» A Fanbox can be easily

integrated into the shop

» Login via Facebook

account (Single Sign-on)

» Users share products via

Facebook button with

friends

Anlegen einer Fanbox

Shop-Ansicht der Fanbox

Twitter API

» User can create tweets

from blog entries and

products

» A timeline can be

integrated into the

storefront via twitter link

» Tweets can be filtered

(hash tags)

Tweet-Anzeige über das Backend steuern

Google+ API

» Single Sign-on

» Users share products via

Google+ button with

their friends

Google+ API Set-up Anzeige

Visual

Shopping

» Appealing presentation

of related products in a

customer-specific

format

» Ajax-based graphic

interface

» sensitive surface (image

map)

Community

Functions

Overview Community Functions

» Expanded user profile

» Messaging system

» News Stream, Wall, Gallery

» Forum/Product Forum

» Groups

» Friends system

» Ignore users

Expanded user

profile

» Personal information

» Upload an image

» Connection to other

SCOOBOX functions

(messaging system,

groups)

» Customer management in

back office

Messaging

system

» Sending, receiving and

forwarding messages

» Exchange views about

products

» Stay in contact with

other users

Nachrichten im Nutzerprofil

News Stream

» Latest news from the

community

» Wall entries, product

reviews, information

posts

» Entries can be

commented and

forwarded

Wall

» Leave messages on a user

profile

» Embed videos,

animations, pics, links

» Entries can be

commented

Gallery

» Upload photos/photo

albums via drag & drop

» Choose level of visibility

» Share and comment a

gallery

Forum/

Product Forum

» Share experiences,

upload pictures

» Administrator defines

categories and nominates

moderators in back office

» Product forum: open a

discussion close to a

product

Groups

» Space for interaction

» Different privacy settings

» Every registered user can

create a group

» Description of the group

and its topics

Friends system

» Find and add registered

friends (intelligent

search)

» Invite friends via internal

messaging function or

email

» Send messages

Ignore users

» Option of ignoring

selected community

members

» User will no longer receive

messages from these

members Navigation zur Liste der am häufigsten ignorierten Nutzer

Board Functions

Overview Board Functions

» Authorization system

» Top lists

» Back office customer management

Authorization

system

» administrator stipulates

who is authorized to

manage and edit shop

elements

» Authorization hierarchy

v

Backoffice Channel wählen

Channel Rollen

Back office

customer

management

» Administrator manages

all functions centrally in

back office

Nutzerprofil

Auflistung aller Nutzer

Top lists

» For user activity (by

number of short

evaluations, comments

etc.)

» For products (by number

of short evaluations,

comments etc.)

Member Reward

System

Rewards

» Bonus points for

submitting contributions,

product

recommendations etc.

» managed in back office by

the administrator

Übersicht Nutzerränge

Einstellungen für Punkte

Special Features

Overview Special Features

» Mobile Shopping

» Product Designer

» Co-Shopping

» Blog

» Facebook Shop

Mobile

Shopping

» Mobile presentation of

the online shop

» All elementary functions

of the online shop can be

realized by the HTML5-

based web app

Product

Designer

» Customers design

products individually

» Intuitive user interface

» Increasing customer

loyalty

» Important incentives to

buy

Product

Designer

» Uses an image server and

an AJAX frontend instead

of Flash

» Resource-saving

representation and

performant loading of

graphic files

Co-Shopping

» Shopping together with

friends in an online shop

» Invitations via e-mail,

Facebook, Google+ etc.

» Viewed products appear in

a chat window

» Service-advisers reply

immediately to questions

Blog

» Close connection

between shop functions

and editorial content

» Purchase products via

blog

» Link to social networks

» Blog entries can be rated

and commented

Blog

» Permission management

in back office

» Easy creation via

WYSIWYG-Editor

» Connection to search

server Apache Solr

Blog Posts Bearbeiten

Erweiterte Suche in Blogbeiträgen

Facebook Shop

» Functions of the online

shop can be fully

incorporated

» Product search and

complete checkout

process

» Customers can share

their favourite products

Cases

© Michael Tieck - Fotolia.com

» community platform for gardening supply and

inspiration: gartenHELDEN.de

» Interaction of community, content, commerce

» Sharing, rating, commenting on user entries

and pictures

» News Stream: latest news, friends suggestions

» Connection to Facebook, Twitter, Google+

gartenHELDEN

© Jochen Seelhammer/fotolia.com

» Complete redevelopment of

chamilia.com

» Configurator for jewellery »Design Your

Own« (Mass Customization Tool)

» SCOOBOX® Blog: offering valuable

editorial content about fashion and

styling

Chamilia

© Jackin/fotolia.com

» Corporate Design and Screen Design

» conception, design and implementation

of the online shop vispronet.de

» Integration of SCOOBOX® Product

Designer helping customers to create

products entirely according to their own

ideas

Vispronet

© dotSource GmbH

» Facebook shop-integration on the basis

of Intershop Enfinity and SCOOBOX®

» e-commerce multi-site-approach with

adapted template set

» hosting of Baur‘s Facebook Shop

Baur

KONTAKT

dotSource GmbH

Goethestraße 1 07743 Jena/Germany

Tel. +49 3641 797 9020 Fax +49 3641 797 9099 m.janze@dotSource.de

www.dotSource.de

www.handelskraft.de www.socialcommerce.de

Contact

dotSource GmbH

Goethestraße 1 07743 Jena/Germany

Tel. +49 3641 797 9000 Fax +49 3641 797 9099

info@dotSource.de

www.dotSource.de www.handelskraft.de

www.socialcommerce.de

Christian Otto Grötsch

Managing Director

Christian Malik

Managing Director