2. media The Washington Post - July, 2004 Early Social
Networking 3. Early Social Networking 4. Separating Curated Content
from User Generated Content 5. Separate Community from Curated
content 6. How we see a brands place in digital media now 7.
Traffic Drivers 8. 20M active monthly pet owners 200M ad views 3M
pet profiles 4M monthly video views - with pre roll, post roll, and
bumpers 60M monthly unique visitors through partners networks 1M
pet owners organized in channels on: +60M through retargeting 9.
Its about us taking your brand to where the conversations are
taking place. Social Media Humor Photo Sharing Blogs Coupon
Delivery Image Searching Adoption Information Mobile Video 10.
Sponsorship Package 11. 30M Impressions - 60 days 100,000 Positive
Brand Tweets - FB posts 30,000 Signups for re-marketing Managed
Sweepstakes as traffic/crm drivers 12. Homepage take-over with
background 13. Homepage takeover with Sponsor logo 14. Community
homepage takeover 15. Channel Sponsorship 16. Example of Custom
Chanel (Cleaning) 17. Branded Group (CRM mechanism) with 10k
members 18. Dedicated Newsletters to 350,000 Pet owners 19.
Transactional emails 20. Synched rich media ad units 21. Branded
Virtual Gifts 22. Dedicated Periodic How to emails 23. Rewarding
positive social communications / social media amplification -
through custom game 24. In 30 Days: with no marketing Over 8k
players Over 80k messages created Over 200k PV
