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Derek Fine Product Manager, Webtrends Hidden Gems in Webtrends Analytics

Discover the Hidden Gems in Webtrends Analytics

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  • 1. Hidden Gems in Webtrends AnalyticsDerek FineProduct Manager, Webtrends

2. Presenters Derek Fine Product Manager @ Webtrends Eric Rickson Product Manager @ Webtrends Chris Grant, PhD Associate Director, Web Analytics @ Enlighten 3. Agenda Gems from the past few releases Useful Gems from Chris Grant Tag Builder 3.0 & Mobile New Web Services Beta 4. Page view determination: updated in 8.7 Indicate what hits to your web site are page views 5. Export PDF & Word without long TOC: updated in 8.7 6. WebTrends Connect: updated in 8.6 7. Analytics Data Capture: updated in 8.6 8. Analytics Data Capture: updated in 8.6 9. Calculated Measures: updated in 8.5 Customize reports. Calculation can be added to reports Existing columns can be rearranged or new ones added on the fly. Perform calculations withinreports. 10. User Roles: updated in 8.5 11. Useful Gems Chris Grant, PhD Associate Director of Analytics, Enlighten 12. Useful Gems: For Report Users Quick Query and report cross-references Bookmarks Preferences longer lists Calendar compare Page views divided by visits 13. Useful Gems: For Report Users Quick Query and report cross-references 14. Useful Gems: For Report Users Bookmarks 15. Useful Gems: For Report Users Preferences for longer lists 16. Useful Gems: For Report Users Calendar compare 17. Useful Gems: For Report Users Page views divided by visits 18. Useful Gems: For Webtrends Admins Custom Report and Help Card blurbs Custom Report dimension URL in Visit Custom report measure number of KPI events Content Groups pathing (from entry) Translation (lookup) files Software Table Sizes tab ODBC, REST, whatever it takes to get into Excel 19. Useful Gems: For Webtrends Admins Custom Report and Help Card blurbs 20. Useful Gems: For Webtrends Admins Custom Report filter URL in Visit 21. Useful Gems: For Webtrends Admins Custom report measure number of KPI events 22. Useful Gems: For Webtrends Admins Content Groups pathing (from entry) 23. Useful Gems: For Webtrends Admins Translation (lookup) files 24. Useful Gems: For Webtrends Admins Software Table Sizes tab 25. Useful Gems: For Webtrends Admins ODBC, REST, whatever it takes to get into Excel, Tableau, and beyond!!!!!! 26. Tag Builder 3.0 & MobileEric RicksonProduct Manager, Webtrends 27. https://tagbuilder.webtrends.com 28. Tag Builder 3.0 Mini-launch 29. Mini-launch ResponseSame DOW LWAvg. Daily 30. What are they saying? 31. Company youknowCompany you Company youknowknow Who has used the new version? Company you Company youknowknowCompany youknow 32. How did I get this insight? 33. Localize vs. Grow Feature Set Finding: 45% of Tag Builder users are accessing it from outside of US Question: Should we focus on adding new features the broader market is asking for or should we invest in localized versions of the product? 34. Localize vs. Grow Feature Set Where are people using it? 62% NA | 28% W Europe| 4% ASIA | 6% ROTW What are the predominant languages? 75% from predominantly English speaking countries 85% with their browser set to English | 5% German | 2% French |