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Derek FineProduct Manager, Webtrends
Hidden Gems in Webtrends Analytics
Presenters
• Derek Fine– Product Manager @ Webtrends
• Eric Rickson– Product Manager @ Webtrends
• Chris Grant, PhD– Associate Director, Web Analytics @ Enlighten
Agenda
• Gems from the past few releases• Useful Gems from Chris Grant• Tag Builder 3.0 & Mobile• New Web Services Beta
Page view determination: updated in 8.7
• Indicate what hits to your web site are page views
Export PDF & Word without long TOC: updated in 8.7
WebTrends Connect: updated in 8.6
Analytics Data Capture: updated in 8.6
Analytics Data Capture: updated in 8.6
Calculated Measures: updated in 8.5
•Customize reports. Calculation can be added to reports•Existing columns can be rearranged or new ones added on the fly. •Perform calculations within reports.
User Roles: updated in 8.5
Chris Grant, PhDAssociate Director of Analytics, Enlighten
Useful Gems
Useful Gems: For Report Users
• Quick Query and report cross-references• Bookmarks• Preferences – longer lists• Calendar compare• Page views divided by visits
Useful Gems: For Report Users
• Quick Query and report cross-references
Useful Gems: For Report Users
• Bookmarks
Useful Gems: For Report Users
• Preferences – for longer lists
Useful Gems: For Report Users
• Calendar compare
Useful Gems: For Report Users
• Page views divided by visits
Useful Gems: For Webtrends Admins
• Custom Report and Help Card blurbs• Custom Report dimension “URL in Visit”• Custom report measure “number of KPI events”• Content Groups pathing (from entry)• Translation (lookup) files• Software – Table Sizes tab• ODBC, REST, whatever it takes to get into Excel
Useful Gems: For Webtrends Admins
• Custom Report and Help Card blurbs
Useful Gems: For Webtrends Admins
• Custom Report filter “URL in Visit”
Useful Gems: For Webtrends Admins
• Custom report measure “number of KPI events”
Useful Gems: For Webtrends Admins
• Content Groups pathing (from entry)
Useful Gems: For Webtrends Admins
• Translation (lookup) files
Useful Gems: For Webtrends Admins
• Software – Table Sizes tab
Useful Gems: For Webtrends Admins
ODBC, REST, whatever it takes to get into Excel, Tableau, and beyond
!!!!!!
Eric RicksonProduct Manager, Webtrends
Tag Builder 3.0 & Mobile
https://tagbuilder.webtrends.com
Tag Builder 3.0 Mini-launch
Avg. Daily
Mini-launch Response
Same DOW LW
What are they saying?
Who has used the new version?
Company you know
Company you know
Company you know
Company you know
Company you know
Company you know
How did I get this insight?
Localize vs. Grow Feature Set
• Finding: 45% of Tag Builder users are accessing it from outside of US• Question: Should we focus on adding new features the broader market
is asking for or should we invest in localized versions of the product?
Localize vs. Grow Feature Set
• Where are people using it?– 62% NA | 28% W Europe| 4% ASIA | 6% ROTW
• What are the predominant languages?– 75% from predominantly English speaking countries– 85% with their browser set to English | 5% German | 2% French | <1% Chinese
• Decision: don’t invest yet in localized versions, but monitor as adoption increases.
Learning from Help
• First Party Cookie Domain• Data source IDs• Collection Domain • Onsite Domain names
Improved labels and onscreen help
So far so good… Down = good
Webtrends Analytics does mobile
• The web analytics metaphor is the same
• Data collection options– Image request– Atomic Labs: Pion Reactor– API (beta coming soon)
Derek FineProduct Manager, Webtrends
New Web Services
Web Services (beta): What?
REST Interface to expose simple reports and trending
Developer Network Community Web Site: http://developer.webtrends.com
Tutorials & Samples
Web Services REST Interface
Easily composed URLs that allow users to access data as XML, JSON or Excel formats
Example:
https://server/v1/profile/Zedesco/report/KeyMetricsSummary?period=2008.m01&format=xml
Methods
get report data for periodretrieves report data for a given profile for a given time period
get report definitionreturns the report definition for the given report ID
list reports for profilelists the reports defined for a profile
list profilesprovides a list of profiles for an account
list profile time periodsreturns the time periods for a given profile
Presenters
• Derek Fine– Product Manager @ Webtrends
• Eric Rickson– Product Manager @ Webtrends
• Chris Grant, PhD– Associate Director, Web Analytics @ Enlighten
Derek FineProduct Manager, Webtrends
Hidden Gems in WebTrends Analytics