Discover donors looking for a cause like yours

MAKE THE CHANGE YOU WANT TO SEE IN

THE WORLD

Your chance to make your

donors satisfied and happy

about their donations!

This is:

We show you how to earn your share of the

£665million that people in the UK would give extra

to charity if they believed their donations would be

impactful

We introduce people to your project’s newsfeed

where they signup to donate monthly.

We assure people that the donations they make to

your charity are impactful

Find out

more

Slides 4-7

Find out

how

Slides 8-12

Find out how

Slides 13-18

2www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected] 2

Marketing

PartnershipsFoundations &

Charities

Technology &

Finance

Founder & CEO

Who We AreA friendly team based in London’s Baker Street


Award-winning

Advertising Account

Director

Clients included

Walkers, Comic Relief,

Heinz

Global & national

consulting in Marketing

and Social Innovation

Lead founder of two

pioneering crowd-

funding social ventures

Trustee of Nexus – the

community of next-gen

philanthropists

Project managed

global teams of

programmers

FinTech product

development for

Goldman-Sachs and

Deutsche Bank

Former UK Social

Enterprise

Ambassador

Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation &NCVO

People are being held back from giving

£££

5.5 million people would Start Giving

4 million people would give an additional £665million

5 million people would move £1.7billion of donations to those

charities that better communicated the impact of donations

There are 12.5million SATISFIED donors

There are 27million monthly donors in the UK in total

{

If people in the UK believed that their donations would be

impactful:

4www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected]

“I give monthly to

Cancer Research

because I know who

they are.

But I don’t know

who else to give to.

If there was a site

that told me where

to give, I’d use it”

“I’m looking to make

more impact with

what I can give, but

it’s too hard to find

the things that really

inspire me. My giving

is really ad hoc

because there’s no

easy and quick way

of bumping into stuff

that feels positive – it

always takes too

much research, and

then I give up.”

“I don’t donate

money to charity

because I’m not

confident that my

donation won’t be

wasted.

That’s why I

volunteer my time

instead because

that way I see the

direct impact of

what I put in”

www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected]

Transparency is a demanded need!

“About 60% of Gen

Y and 50% of Gen X

said the ability to

see the direct

impact of their

donation has a

significant bearing

on their decision to

give. Just 37% of

Boomers feel that

way.”

“People want to see

how their money

has made a

difference and it is

in the charities’

interest to be

transparent. They

prefer an email with

clear bullet points

on what the charity

has achieved.”

Events Marketing

Manager,

Female,

aged 25-30

Investment

Manager

Male, aged 30-35

Matt K.

Founder and

Chairman of

What If!?

Innovation

Forbes Magazine Maya P.

Exec. director of

philanthropy at

Coutts

Sources: Forbes, Financial Times, Insight Gathering Interviews

Transparency is a proven donation catalyst

www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected]

As a team we’ve seen this before with

YTFN.org and Filanthropystar.org

£25 average donation

62 social-change projects

over £100,000 raised in micro-donations

member-get-member marketing

repeating attendees

We experienced:

Makerble assures people that the

donations they make to your charity

are impactful


Record the progress you are making!

Project staff record the progress as it is

happening on the ground:

•Pictures and videos captured using your

phone

•The number of people helped


Fundraising & Operations staff post other

information about the project that people

will find interesting:

•Volunteering opportunities

•Background information about the issue (e.g.

similar to what is in the Case for Support)

Your project has its own newsfeed

Status Updates shared by

the staff working on the

project give a sense of

progress and feeling of

involvement

Pictures, Videos and Audio

can all be shared

Casual, anecdotal updates

are best. These are not

reports, these are Twitter,

Facebook style updates


For example: https://www.makerble.com/projects/mobile-clinic-for-children-in-malawi

Your project has a flexible budget and FAQ section

The budget makes people feel like their money is not disappearing into a black

hole. They now have a genuine understanding of the costs involved with running

the project.

FAQs address the concerns that potential donors have.

On your dashboard you can see the questions people have submitted and you

can choose which ones to answer.

www.Makerble .com/charity-sign-up Tweet: @Makerble Annabel Dickson, London [email protected] 10

The people behind your project are celebrated

The staff who run the project

have a simple profile on Makerble

so people see the faces behind

the charity.

The monthly donors (Makers)

and the people who are merely

interested but not yet donating

(Followers) are visible on the

project page to create a sense of

peer assurance, trust and

community.


Makerble’s marketing campaigns

introduce people to your project’s

newsfeed where they signup to

donate monthly.


The Makerble CommunityWe are building the community of Makers (monthly donors) through a mix of

events, social media marketing campaigns, corporate partnerships for enhanced

payroll giving, strategic partnerships with relevant brands, Google AdWords

campaigns, PR and more


We match people to projects they have something in

common withFor example we connect someone who has liked several music pages on Facebook

to projects on Makerble that use music to address a social issue,

e.g. the Choir With No Name or gamelan music


People donate more than they would otherwise

Lifestyle Checkout: Instead of asking people to give £10/month,

We say: “give the price of a cinema ticket a month”, which feels a lot more affordable because

people can relate to it and see it within their casual disposable income


People see what their donations to your project have

helped achieve

When charity staff log the

achievements of their projects

on Makerble, that data is

converted into badges that

appear on the profiles of each

Maker


The focus for Makers is not

how much they’ve given,

but how much Change they’ve

made

People are prompted to share your project with

their friends

We make it easy to invite friends to support your projects with you and

automatically share each of your project’s achievements as-it-happens

through your connected social media profiles


Makerble is easy for your staff to use.

Here are the details for getting started and

answers to your financial questions.


Donations you receive on Makerble can be used for work you are already

doing. You don’t need to create a new project.

Makerble has no monthly fees and no setup fees.

When people donate, Makerble receives 4% of the donation which we

reinvest in further developing and marketing Makerble.

You can explore Makerble commitment-free. Everything you put on

Makerble is private and visible only to you and your colleagues until you

make your account public.

Getting started just takes a few minutes.

All you need is your Charity Number to kick off


Visit www.makerble.com/charity-sign-up


http://www.makerble.com/charity-sign-up