PowerPoint Presentation
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FUTURE PROOFING YOUR DIGITAL STRATEGY IN RECRUITMENT
NRF Conference 1st May 2014
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BUT. IT TAKES. EFFORT.Got a question?@googledave
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OLD SCHOOL SEO
Over optimisation
Unnatural content
Unnatural links
Keyword stuffing
Poor user experience
Leads to the darkside!Got a question?@googledave
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GOOGLE HAVE A JEDICOUNCILGot a question?@googledave
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OVER 200 FACTORS INFLUENCE SEARCHKeywords (targeting and
acquisition) Improved sematic and contextual understanding meaning,
not just wordsDont spam, keyword stuffKeywords, long tail, context,
location, device, experienceSchema.org markup use itGet ready for
voice search thats what Google is doing!
Relevancy (on page SEO behaviour and conversion) Focus on your
users, give them what they want, where whenFreshness of content how
often do you change yours?Must be unique and valuable to your user
personasContent strategy, evolves, purposeful, hot topics,
contagious, Identify intent, needs, problems and become the
authority in your business area
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OVER 200 FACTORS INFLUENCE SEARCH
Recommendation (off page SEO / Google Penguin)Commit to outreach
and engage with communitiesCreate content your audience will care
aboutWill people vote for you with inbound links? Social mentions
is word of mouth marketing and builds linksUse Google+ and gain
authorship and your identityManage you link profile, assess risks
and take actionContent cant sit in isolation, needs to be shared
and engage influencers are you focused on them? Do you know who the
are!?
Experience (Google Panda behaviour and conversion)Be fit for
mobile devices Google prefer mobile responsive What do users think
of your pages? Find out.Reduce clutter and frictionDont keep people
waiting improve load timesDo all you can to engage and romance the
shareGot a question?@googledave
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CONVERGANCE OF DIGITAL MARKETINGGot a question?@googledave
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Magic momentsHope street hotel bar storyWhat happened
afterwards?!
Give you customers a digital hug
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But how do you find them?
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https://followerwonk.comGot a question?@googledave
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https://followerwonk.comGot a question?@googledave
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http://app.buzzsumo.com/Got a question?@googledave
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In association with Mersey Maritime
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#HDevents
What types of content help us connect emotionally and
factually?
http://www.hubspot.com/blog-topic-generatorhttp://alltop.comGot
a question?@googledave
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No, they really do care about this stuff!Got a
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http://app.buzzsumo.comGot a question?@googledave
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https://socialcrawlytics.comGot a question?@googledave
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[email protected]
Goosebumps
Thanks for listening and keep in touch@GoogleDave
email: [email protected]: 01512275549Got a
question?@googledave
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![[Recruitment Ads] - Digital Art director at Alpha Leapers Digital](https://img.pdfslide.us/doc/110x75/58a7b3bb1a28ab70368b5443/recruitment-ads-digital-art-director-at-alpha-leapers-digital.jpg)
