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DIGITAL MEDIA SPACE IN NIGERIA
INTERNET ACCESS IN NIGERIA
NIGERIA DIGITAL SNAPSHOT 2014
DESKTOP VERSUS MOBILE
SOURCE: STATCOUNTER.COM
MOBILE DATA
OPERATOR JULY ’13
Connected Lines
Mobile (GSM)153,665,438
Mobile (CDMA)11,462,206
Fixed Wired/Wireless2,370,287
Total167,497,931
Active Lines
Mobile (GSM)111,866,933
Mobile (CDMA)2,519,602
Fixed Wired/Wireless373,871
Total114,760,406
Installed Capacity
Mobile (GSM)204,242,114
Mobile (CDMA)18,400,000
Fixed Wired/Wireless11,431,677
Total234,073,791
1Teledensity81.97%
SOURCE: NIGERIAN COMMUNICATIONS COMMISSION
DEVICE STATS
TOP MOBILE VENDORS IN NIGERIA
SOURCE: STATCOUNTER.COM
TIME SPENT MEDIA CHANNELS
Source: InMobi Network
ACTIVITIES ON MOBILE MEDIA
Source: InMobi Network
MOST USED HANDSET FOR ACCESSING THE INTERNET IN NIGERIA
Nokia C1-01N6,000
Nokia AshaN7,000
Nokia X2N12,000
Nokia 6280N13,500
Nokia C3-00N15,000
Source: InMobi Network
TRAFFIC STATS
INTERNET STATS (MAY’14)
SOURCE: ALEXA.COM
Website Ranking
1 Google.com
2 Google.com.ng
3 Facebook.com
4 Yahoo.com
5 Youtube.com
6 Blorspot.com
7 Nairaland.com
8 Twitter.com
9 Ask.com
10 Linkedin.com
SOCIAL MEDIA
NIGERIAN FACEBOOK MARKET INSIGHT
SOURCE: SOCIAL BAKERS
Total Facebook Users 12,600,000
Position in Africa 2
Penetration of population 3.80%
Penetration of online population 13.00%
Average CPC $0.84
Average CPM $0.13
SOURCE: SOCIAL BAKERS
18-24 years 35%
25-34 years37%
35-44 years9%
65-100 years7%
16-17 years 4%
45-54 years 5%13-15 years 2% 55-64 years 1%
The largest age group at the moment is 18-24, followed by the users in the age of 25-34.
SOURCE: SOCIAL BAKERS
female
male
1,991,122
3,865,118
There are 66% male users and 34% female users in Nigeria
TOP TEN NIGERIAN BRANDS ON FACEBOOK (APR’14)
• This rating is based on the number of ‘Likes’ a brand has.• We have looked solely at the official Nigerian pages of the brands.• Figures are accurate as of the date the data was checked the page
FACEBOOK1
GUINNESS 4,144,7252
GT BANK 1,860,3283
MTN 1,592,0074
NAIJ.COM 1,464,3625
VANGUARD 1,099,0196
AIRTEL NIGERIA 1,008,7567
NOKIA NIGERIA 838,2308
PUNCH 886,5159
SAHARA REPORTERS 710,17810
BEAT FM 602,412
TOP TEN NIGERIAN BRANDS ON FACEBOOK (APR’14)
GUINNESS GT BANK MTN NAIJ.COM VANGUARDAIRTEL NIGERIA NOKIA NIGERIA PUNCH SAHARA REPORTERS BEAT FM
HOW AFRICA TWEETS
• South Africa is the continent’s most active country by volume of geo-located Tweets (5,030,226 during Q4 2011); next most active is Kenya (2,476,800). Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top 5 most active countries.
• 57% of Tweets from Africa are sent from mobile devices.
• 60% of Africa’s most active Tweeters are aged 20-29.
• Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.
• Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities
SOURCE: PORTLAND COMMUNICATIONS
TOP TEN NIGERIAN BRANDS ON TWITTER (APR’14)
• This rating is based on the number of ‘Followers’ a brand has.• We have looked solely at the official Nigerian handle of the brands.• Figures are accurate as of the date the data was checked the page.
TWITTER1
NIGERIA NEWS DESK 533,7232
CHANNELS TV 440,8903
PUNCH 378,1214
VANGUARD 368,9145
BEAT FM 300,8606
MTN 277,3487
SAHARA REPORTERS 275,0828
COOL FM 212,2009
GUARDIAN 172,38210
RHYTHM 145,675
ONLINE HABITS & INSIGHTS
THANK YOU
