1. Cultivating a culture of excellence in leaders STRANGERS TO
PROMOTERS digital marketing workshop
2. Cultivating a culture of excellence in leaders
3. Cultivating a culture of excellence in leaders
4. Cultivating a culture of excellence in leaders wHat is your
favorite movie?
5. Cultivating a culture of excellence in leaders wHat is your
marketing dream for your term?
6. Cultivating a culture of excellence in leaders
7. Cultivating a culture of excellence in leaders
8. Cultivating a culture of excellence in leaders
9. Cultivating a culture of excellence in leaders I grew up in
physical world, and I speak english. The next generation is growing
up in a digital world and they speak social. And whether you're
talking to customers or employees, you have to do it on a social
platform because that's the language they speak. - Angela
Ahrendts
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11. Cultivating a culture of excellence in leaders
12. Cultivating a culture of excellence in leaders
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14. Cultivating a culture of excellence in leaders
15. Cultivating a culture of excellence in leaders
16. Cultivating a culture of excellence in leaders
17. Cultivating a culture of excellence in leaders
18. Cultivating a culture of excellence in leaders
19. Cultivating a culture of excellence in leaders
20. Cultivating a culture of excellence in leaders
21. Cultivating a culture of excellence in leaders
22. Cultivating a culture of excellence in leaders
23. Cultivating a culture of excellence in leaders
24. Cultivating a culture of excellence in leaders
25. Cultivating a culture of excellence in leaders
26. Cultivating a culture of excellence in leaders
27. Cultivating a culture of excellence in leaders
28. Cultivating a culture of excellence in leaders
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36. Cultivating a culture of excellence in leaders
37. Cultivating a culture of excellence in leaders Sharing is
caring and inbound is about creating and sharing content with the
world. By creating content specifically designed to appeal to your
dream customers, inbound attracts qualified prospects to your
business and keeps them coming back for more.
38. Cultivating a culture of excellence in leaders
39. Cultivating a culture of excellence in leaders High-level,
rich-media, establish deep emotional connection to basic human
values and organizational values. Education focused packaging that
provides for confidence in conversion. How-to guides, success
stories, tips, FAQs, research articles. Resources to increase
successes of customer experiences. Such as Starter Package eBooks,
Experience Tip Sheet, Words of Advice from AIESECers, engagement.
Deliver superior brand experience and customer service to create
promotors and future loyal customers who share about their
experiences Inspire Trust & Confidence Support Action &
Convert Develop Empower To empower AIESECers to feel valued,
appreciated and empowered to share their experiences activation of
brand love Generate human-level connection and interest to the
AIESEC essence (values, mission, purpose, people). Content Type
Marketing Journey End Objective Bring life to AIESEC experiences
through videos, blogs, testimonials, events, pr. Support users with
resources for customer experience success (soft & hard tools)
Connect value of opportunity with the needs of the potential
customer Customer (Match to Complete) Promoter Stranger Customer
Flow stage In Progress Open Lead Clear directions for action steps
to becoming a customer Call-to-actions on opportunities and
opportunity marketing previewing the experience. Attraction focused
marketing that provides clear understanding of our full range of
programs, and the benefits to themvalue propositions. Awareness
Consideratio n Convert Delight & Loyalty
40. Cultivating a culture of excellence in leaders The AIESEC
Marketing Flow High-level, rich-media, establish deep emotional
connection to basic human values and organizational values.
Education focused packaging that provides for confidence in
conversion. How-to guides, success stories, tips, FAQs, research
articles. Resources to increase successes of customer experiences.
Such as Starter Package eBooks, Experience Tip Sheet, Words of
Advice from AIESECers, engagement. Deliver superior brand
experience and customer service to create promotors and future
loyal customers who share about their experiences Inspire Trust
& Confidence Support Action & Convert Develop Empower To
empower AIESECers to feel valued, appreciated and empowered to
share their experiences activation of brand love Generate
human-level connection and interest to the AIESEC essence (values,
mission, purpose, people). Content Type Marketing Journey End
Objective Bring life to AIESEC experiences through videos, blogs,
testimonials, events, pr. Support users with resources for customer
experience success (soft & hard tools) Connect value of
opportunity with the needs of the potential customer Customer
(Match to Complete) Promoter Stranger Customer Flow stage In
ProgressOpen Lead Clear directions for action steps to becoming a
customer Signs up to Opportunities Selection Process Matched to
Opportunity First Day of Experience Call-to-actions on
opportunities and opportunity marketing previewing the experience.
Attraction focused marketing that provides clear understanding of
our full range of programs, and the benefits to themvalue
propositions.
41. Cultivating a culture of excellence in leaders Facebook,
Twitter & Instagram to attract Blog on aiesecnigeria.org/blog
Offline+on-line/direct links Media partnerships with universities
and on-line media Right content for the right platform ! Generate
human-level connection and interest to the AIESEC essence (values,
mission, purpose, people).
42. Cultivating a culture of excellence in leaders
43. Cultivating a culture of excellence in leaders
Call-to-action materials to download eBooks, whitepapers, or tip
sheets Landing pages Application forms Email Marketing through
newsletters. Connect value of opportunity with the needs of the
potential customer
44. Cultivating a culture of excellence in leaders
Call-to-action materials to download eBooks, whitepapers, or tip
sheets e.g. Promo Booklets. Landing pages Application forms Support
users with resources for customer experience success (soft &
hard tools) Deliver superior brand experience and customer service
to create promoters and future loyal customers who share about
their experiences
45. Cultivating a culture of excellence in leaders Contests
e.g. Best Story tellers Events Surveys Promo engagement To empower
AIESECers to feel valued, appreciated and empowered to share their
experiencesactivation of brand love
46. Cultivating a culture of excellence in leaders
47. Cultivating a culture of excellence in leaders Tell a Story
Be conversion Oriented Place the Right content at the Right
platform at the Right time. Follow Brand Guidelines always. Search,
Collect, Steal. Always ask for assistance or help when not clear!
REMEMBER!!!
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49. Cultivating a culture of excellence in leaders WATCHOUT FOR
MaC LAB SPACE and Exclusive Design Workshop.