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Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
| Digital games market intelligence
STATE OF THE INDUSTRY CASUAL CONNECT EUROPE 2015
STEPHANIE LLAMAS, SENIOR ANALYST
2015
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
| Digital games market intelligence
Stephanie Llamas Senior Analyst, Consumer Insights
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
| Digital games market intelligence
country-level and regional data available
regional data available only
26 COUNTRIES
MARKET-LEVEL DATA
50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES
37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS
6 GAMING SEGMENTS
10 YEARS OF DATA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
DIGITAL GAMES
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
43% Western market share of mobile games revenue
2012 2013 2014 2015E@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBILE
43% Western market share of mobile games revenue
2012 2013 2014 2015E@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2%
MOBILE
43% Western market share of mobile games revenue
2012 2013 2014 2015E
$22.5B 2015E worldwide mobile games revenue
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2%
MOBILE
43% Western market share of mobile games revenue
2012 2013 2014 2015E
$22.5B 2015E worldwide mobile games revenue
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2% 4%
MOBILE
43% Western market share of mobile games revenue
2012 2013 2014 2015E
$22.5B 2015E worldwide mobile games revenue
2.1B 2015E worldwide mobile games audience (MAU)
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2% 4%
MOBILE
43% Western market share of mobile games revenue
2012 2013 2014 2015E
$22.5B 2015E worldwide mobile games revenue
2.1B 2015E worldwide mobile games audience (MAU)
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2% 4% 10%
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
EMERGING SMARTPHONE PENETRATION
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
EMERGING SMARTPHONE PENETRATION
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
EMERGING SMARTPHONE PENETRATION
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
18% +107%
22% +62%
EMERGING SMARTPHONE PENETRATION
MOBILE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
SOCIAL
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E
REVENUE
SOCIAL
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E
+2%
$8.1B
REVENUE
SOCIAL
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014 2015E 2011 2012 2013 2014 2015E
+3%+2%
1.4B$8.1B
REVENUE AUDIENCE
SOCIAL
DIGITAL PC / CONSOLE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
Europe 43%
NA 40%
Europe 38%
NA 41%
Digital PC
$6.9BDigital
console $2.6B
DIGITAL PC / CONSOLE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2011 2012 2013 2014
RETAIL*DIGITAL
(US)
Source: NPD
DIGITAL PC / CONSOLE
2011 2012 2013 2014
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
RETAIL*DIGITAL
(US)
Source: NPD
DIGITAL PC / CONSOLE
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MMO
70MM+ MAU
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
North America
$1.4 $0.7
billion
Latin America
$0.7 $0.1 billion
Asia
$3.3 $0.9
billion
Europe
$2.4 $0.7
billion
Rest of World
$0.2 $0.1 billion
MMOFree-to-play Subscription
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
North America
$1.4 $0.7
billion
Latin America
$0.7 $0.1 billion
Asia
$3.3 $0.9
billion
Europe
$2.4 $0.7
billion
Rest of World
$0.2 $0.1 billion
2014 2015E
$9.3$8.0
MMOFree-to-play Subscription
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
Rank Title1 League of Legends
2 World of Warcraft
3 Dungeon Fighter Online
4 Crossfire
5 World of Tanks
6 Maplestory
7 Lineage I
8 DOTA 2
9 Counter-Strike Online
10 Hearthstone: Heroes of Warcraft
2014 Top Ten Grossing MMOs
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
Rank Title1 League of Legends
2 World of Warcraft
3 Dungeon Fighter Online
4 Crossfire
5 World of Tanks
6 Maplestory
7 Lineage I
8 DOTA 2
9 Counter-Strike Online
10 Hearthstone: Heroes of Warcraft
2014 Top Ten Grossing MMOs
MOBA
MOBA
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBA MOBA
2013 2014
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
MOBA MOBA
2013 2014
+8%
+74%
Market Share
Revenue
MMO
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
ESPORTS AND STREAMING
27MM viewers
40K attendees
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
ESPORTS AND STREAMING
viewers
prize money
million134
million$472015E
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY
ESTIMATED INSTALL BASE, SPRING 2016E
9.8MM
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
VIRTUAL REALITY
$2.5MM
$28MM
$2B
$549MM
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
DIGITAL GAMES
2015: PLAYABLE
MEDIA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
2015: PLAYABLE
MEDIA
@StephiNaners @_SuperData #SuperDataCC #CCEU2015
THANK YOU!