Businesses aspire to digital transformation but organisational change and company culture hinder progress

The most common drivers to digital transformation are:

50% Evolving customer expectations

45% Rapidly changing competitive dynamics

The biggest challenges are:

39% Establishing the right operational and governance model

39% Evolving company culture

Companies who have made most progress to digital transformation are more likely to:

have a chief digital officer

...68%hope to reach thatpoint in 5 years

Sponsored bySOURCE: Economist Intelligence Unit survey of 444 healthcare, telecommunications and financial services executives, 2015

leading their transformation initiatives

have established a

separate digital business unit

Written by the Economist Intelligence Unit

To find out more about how companies can get ahead of the curve in digital transformation,

download the full report at digitalevolution.eiu.com

35%of companies are 80%or more digital today...

While