Digital Asset Management Basics

Edward SmithProduct Marketing Manager, Extensis

What Is Digital Asset Management?

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DAM is the effective management and distribution of digital assets such as

images, documents, creative files, audio and video clips. DAM solutions allow

organizations to centrally catalog, store, retrieve and distribute large collections of

valuable digital assets.

Asset Metadata

“Data about data”Information (metadata) about files (assets)

Machine or human generated

Examples: Informational (The date a picture was taken) Index (search keywords) Rights (where/how can this file can be used?)

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What Is An Asset?

“Anything tangible or intangible that is capable of being owned or controlled to produce value…” (Wikipedia)

“A media file plus metadata”

“They’re only assets if you can find them”

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The Need for DAM

• Locating assets• Understanding what assets are available• Providing access to the “correct” assets• Providing access to the “correct” format and size• Reusing assets• Recreating assets• Inconsistent use• Usage and rights management

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Benefits of DAM

Improve efficiency Reduce costs Increase revenue Brand consistency Customer service

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