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1,200+ Enterprise Customers
Who We Are
The leading provider of cloud-based, digital experience
management solutions according to Forrester and Gartner
HQ in Boston with 14 global offices in 7 countries
780+ Employees
2,000+ Partners
Inc.5000 Fastest
Growing
API
Digital Applications Web & Headless
Digital Experience Assembly Acquia Lightning & Drupal
Cloud Development, Delivery, Management Acquia Cloud & Site Factory
Experience Personalisation Acquia Lift
Commerce Experiences Acquia Commerce Manager
Customer Journeys Acquia Journey
Digital Asset Management Acquia DAM
Web Mobile Marketing Social IoT Commerce Customer Serv. Customer Exp.
The Acquia Platform
©2017 Acquia Inc. — Confidential and Proprietary
Individual
Segment
Market
GeographyTarget based on: Example uses:
> Browsing history> Previous purchases> Spend and AOV
> Logical groups> Characteristics> Summary prefs
> Market trends> Most popular> Related to others
> Cultural differences> Law and rules> Tech adoption
> Tailored promotions> Loyalty offers> Predicting actions
> Campaign planning> Products / bundling> Seasonal activity
> Product selection> Related products> Strategy
> Partner selection> Local MarComms> Product Priorities
We can target customers in a variety of ways
©2017 Acquia Inc. — Confidential and Proprietary
Mapping Out Customer Journeys
Without a digital map and orchestration, your customer journeys are often…
● hand drawn● time consuming to reproduce and
update● not meant for collaboration with
others ● not connected to your actual
customer experiences● siloed from content, data, and
metrics
©2017 Acquia Inc. — Confidential and Proprietary
Teams map journeys together...Here’s an example
©2017 Acquia Inc. — Confidential and Proprietary
Acquia Lift provides businesses with the ability to understand customer interactions, bringing together content and customer data from any source to personalise the message to their customers, whatever the channel, the location or the context.
Now we’ll introduce Acquia Lift
Content In Context
Deliver a 1:1 personalised
experience and adaptively
segment customers in real time
to deliver customized
experiences
Personalise On Any Platform
Whatever the platform, connect
with the right message, on the
right channel at the right time.
Real Time SegmentationDefine visitor segments that
adapt to changing behaviour on
the fly.
Reporting & Analytics
Turn insight into action with
pre-built and custom reports
that visualise segments, A/B
testing results, personalisation
goal progression, and more.
With Node.js in Acquia Cloud, you have a powerful set of tools to enhance your decoupled Drupal applications, and you can also create standalone Node.js applications that share data with Drupal. Node.js applications in Acquia Cloud provides:
Maybe we should go decoupled?
Support For Popular Frameworks
Server-side rendering of front-end
templates written in popular JavaScript
frameworks such as Node.js, Ember,
Angular and React.
Flexible Proxy Layers
Create powerful flexible proxy
layers between clients and
Drupal for enhanced security
and performance.
Speed & SEOEnhance your decoupled
applications with improved
speed, SEO and proxying
capabilities.
Run Stand-AloneRun stand-alone Node.js
applications for real-time comms
apps like chat servers, reporting
and analysis or anything else!
Benefits of decoupling
Managing apps for multiple digital channels on multiple development platforms is time consuming and cost intensive. Common complaints solved by decoupling are:
This stuff doesn’t work out of the box with open source tools
My customers can’t find my site – even with SEO optimization
My site performance is optimized and still isn’t fast enough
My application is hit with a spike in traffic and it takes too long to address