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Using and consolidating data from multiple sources to deliver personalised experiences Justin Cooper Vice President, Global Products, Carlson Wagonlit Travel

Justin Cooper - Using and consolidating data from multiple sources to deliver personalised experiences - FutureData 2017

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Using and consolidating data from multiple sources to deliver personalised experiences

Justin CooperVice President, Global Products, Carlson Wagonlit Travel

Why is it hard to book corporate travel?

© 2017 CWT 2

• Planning• Itinerary• Authorisation• Booking• Administration

• Logistics• Coordination• Travel• Expenses

Why not this?

© 2017 CWT 3

Opens App, types destination & dates Select travel options

presented, get approval

PolicyProfile

PreferencesTravel history

Route availability

Traveller

Platform

View personalised itinerary

Load in-policy route options prioritised by price

Trigger notification on based travel history or calendar appointment and optimal

booking time

“Hey Fred, we see you have some travel coming

up, now would be the most cost effective time to book”

Process booking

Booking confirmation

X days to go Trigger notification, selects Uber pickup, restaurants, destination guides, concierge,

“3 days to go, here are a few helpful services” Traveller clicks required services

Process optional services

So what?

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60% of spend

unaccounted for

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73% of companies cannot reconcile expenditure

$1.2 trillion industry

37% travel managers confident

in data accuracy

Why has it not happened?

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Affiliates

Aggregators

ERP

GDS

SuppliersCard

Expense

Payments

HR

CRM

Work Flow

OBT Apps

Finance

Too much data?

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A great data opportunity presents itself

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Data applied in travel

© 2017 CWT 9

Opens App, types destination & dates Select travel options

presented, get approval

PolicyProfile

PreferencesTravel history

Route availability

Traveller

Platform

View personalised itinerary

Load in-policy route options prioritised by price

Trigger notification on based travel history or calendar appointment and optimal

booking time

“Hey Fred, we see you have some travel coming

up, now would be the most cost effective time to

book”

Process booking

Booking confirmation

X days to go Trigger notification, selects Uber pickup, restaurants, destination guides, concierge,

“3 days to go, here are a few helpful services”

Traveller clicks required services

Process optional services

Integrated data opportunities

© 2017 CWT 10