Welcome!Designing and Leveraging Your LinkedIn Profile for PR and Social Proof

Donna Gilliland, Founder of MOSTraining

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Profile: optimize for exposure

Connections: strategies and tips

Social Proof: Recommendations & Endorsements

Linked in

AGENDA

4 Tools: LinkedIn Today, Follow Leaders, LinkedIn Signal

5 LinkedIn Company Pages: overview & tips

78% U.S. Recruiters surveyed use a search engine

Online Reputation research study commissioned by Microsoft

Perform a Google search on your name

85%U.S. HR professionals say online reputation influences their

hiring decisions.

Online Reputation research study commissioned by Microsoft

Online Reputation Research Study

Do you know why you want to be on

LinkedIn?

My LinkedIn Goals

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Linked

Optimizing Your Profile for Exposure

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First Steps: gather you data Linked

Job History

Certifications

Specialized skills

Memberships

Videos

Presentations

Professional Headline 120 characters Who are you? What do you offer?

Headliner

TIP: your headline travels with you when you comment and post.

3 Web sitesCall to Action headings

Custom URL

Adding website links to your profile

SUMMARY – 2000 characters of space

Write your Summary section in a Word document so you can spell check.

Where applicable include a link to a video, document or presentation.

Think keyword strategic as you craft your Summary section.

More Profile Options

Skills & Expertise

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Goal Examples

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

Groups – strategic choices

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

You can message people in your Groups.

Connection Strategies

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Grow Your Network

Business colleagues

People your meet at events

Connect with customers

Use LinkedIn’s Advanced search

Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.

Social ProofRecommendations & Endorsements

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Recommendations

Endorsements

WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.

Tools

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LinkedIn Today

Follow LinkedIn’s Thought Leaders

Tip: you can comment on their post. Potentially gain visibility.

LinkedIn Signal

Benefits• Real-time updates• Filter updates by what

matters to you• Search for keywords, topics

and streams• Save your search and check

for updates later.• Trending Links• Industry headlines.

LinkedIn Company Pages

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LinkedIn Company Page Benefits

• Visibility• Home Page Banner• 3 Service Page Banners• Link to external pages• 30 Services/Products• Video• Target marketing• Special offers• Recommendations

Follow LinkedIn Company Pages