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Design Design PrinciplesPrinciples
Saints Talented Team
The First The First StepsSteps
Know Your Target Audience
How will they interpret your message?
What needs are you trying to meet?
The First The First StepsSteps
Find Inspiration
Keep an idea file for copies of materials where the design/layout that have impressed you
Don’t be afraid to “steal” ideas from others
The First The First StepsSteps
Have all information ready before beginning your project
Helps to avoid backtracking and loss of time
Allows you to visually plan out your project (troubleshoot)
Design Design PrinciplesPrinciples
Does the design feel like it is in balance?
BalanceBalance
Balance is one of the important points the success of a design. Everyone loves the convenience (not lame) to what they see.
BalanceBalance
Balance in graphic design can be achieved by adjusting the visual weight of each element, both in terms of scale, color, contrast, etc.
BalanceBalance
Broadly speaking, the balance in graphic design can be divided to two parts
BalanceBalance
1. Symmetrical balance
BalanceBalance
Symmetrical balance occurs when the visual weight of design elements evenly divided in terms of horizontal, vertical, or radial. This style relies on a balance of two similar elements from two different sides.
1. Symmetrical balance
BalanceBalance
Conditions in the symmetrical equilibrium is a general style that is often used to achieve a balance in design. Although it is easy to implement, symmetrical balance is difficult to evoke emotion from the Visual readers because it was impressed too "planned". Symmetrical balance is also commonly referred to as formal balance.
Symmetrical balanceexample
BalanceBalance
This poster has been assembled with a combination of visual elements symmetrically between the left and right. Design elements on the left side of the balance with other elements such as the right side of the mirror.
BalanceBalance
Arranging parts to achieve a state of equilibrium between forces of influences.
2. Asymmetrycal balance
BalanceBalance
Asymmetrical balance occurs when the visual weight of design elements are not evenly distributed in the central axis of the page. This style relies on visual games such as scale, contrast, color to achieve a balance with irregular. We often see a design with the big picture offset by the small but visible text balanced because the game contrast, color, etc.
2. Asymmetrycal balance
BalanceBalance
Asymmetrical balance is more likely to arouse emotions because the Visual reader and the resulting visual tension. Tensions asymmetric also referred to informal balance.
Asymmetrical balanceexample
BalanceBalance
This poster uses the asymmetric form of contrasting styles and scale. Elements of a large black hand balanced by Flawless black text but its small size.
- Radial balance
BalanceBalance
Can be considered a kind of Asymmetrical balance
Tips: Balance in Graphic DesignTips: Balance in Graphic Design
1. Balance by color1. Balance by color
can occur when a small area with bright colors combined with a large area with a dark color. In addition, of course, understanding the use of color must be mastered first
2. Balance by shape2. Balance by shape
can be created through the field of complex composition with a flat field (plain). Field complex and more details will appear in balance with the plain area in the opposite side.
3. Balance by position3. Balance by position
Balance in position is another example of the kind of balance Asymmetric, where a large object on one side balanced by putting the smaller objects on the other side.
3. Balance by position3. Balance by position
Balance in position is another example of the kind of balance Asymmetric, where a large object on one side balanced by putting the smaller objects on the other side.
4. Balance by value4. Balance by value
Value color can also be a key point in the balance of a design. Small area of high value-will create a balance when combined with a large area with a low value.
4. Balance by value4. Balance by value
Black and white photographs combine the main object of a man and a dog that has a high value value (solid black) with a broad area that has a lower value (gray).
5. Balance by texture5. Balance by texture
Texture also affects the balance of a design. Just like the previous principle, in which the area is more complex, detailed and attract the attention going to look good when combined with a large area of the flat. Small area with an interesting texture looks balanced when combined with a large area and flat (no texture)
5. Balance by texture5. Balance by texture
In this artwork, the narrow form of rippling water has a water texture which attract the focus appears balanced with a wider area but not textured.
6. Balance by eye direction6. Balance by eye direction
can also occur when we lead the reader's eyes to the main content. The objects are used as "tools" to guide the reader's eyes composed with a larger area, while the main content displayed in a smaller area.
6. Balance by eye direction6. Balance by eye direction
they help guide the eye and mind movement of the viewer. They can also bind the work into a single entity.
ContrastContrast
Simply contrast tells the viewer where to look first.
ContrastContrast
Some types of contrast to keep in mind are the relative darkness (called value in color theory), weight, form, placement, quantity, texture, and scale.
ContrastContrast
Without contrast, a designed piece may appear static, uninteresting, and hard for the reader to access because it is not immediately clear what to look at first.
TypographyTypography
TypographyTypography
Too many type faces
TypographyTypography
Spacing
TypographyTypography
Alignment
TypographyTypography
Decorative faces aren't always beautiful
TypographyTypography
Size matters
TypographyTypography
Readability
TypographyTypography
Color
TypographyTypography
Grouping
TypographyTypography
Leading
TypographyTypography
Kerning