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This presentation will explore an emerging class of design solutions that combine mobile technologies and sensors to target a variety of health issues. These technologies have the potential to heighten our awareness of our own behavior in meaningful ways, opening up new opportunities and challenges for interaction designers. In his talk, Robert will propose some new frameworks for modeling behavior in this burgeoning field of interaction design.
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© 2008 frog design. Confidential & Proprietary. 13
SXSW 2010
DESIGN FOR AWARENESS
© 2008 frog design. Confidential & Proprietary. 13
mobile health?
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
mobile? healthmobile? banking
mobile? mediamobile? gaming
mobile? commerce
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
the problem of awareness
© 2008 frog design. Confidential & Proprietary. 13
a dramatic shift in sensory perception
© 2008 frog design. Confidential & Proprietary. 13
mobile technologies are leading the way
© 2008 frog design. Confidential & Proprietary. 13
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Design for Behavior
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Personal Informatics
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Design forAwareness
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Augmented Mindfullness!
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
wtf?
fabio clay musick
© 2008 frog design. Confidential & Proprietary. 13
Augmented Mindfullness is a growing field of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations.
Josh Musick
© 2008 frog design. Confidential & Proprietary.
STRESSERASER HELICOR
© 2008 frog design. Confidential & Proprietary. 13
It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.
Chiropractor
PulseTracer Proprietary and Confidential
© 2008 frog design. Confidential & Proprietary. 13
#1 FEEDBACK
© 2008 frog design. Confidential & Proprietary.
© 2008 frog design. Confidential & Proprietary.
PROCESS
REFLECT
REP
OR
T
CO
LLEC
T
© 2008 frog design. Confidential & Proprietary.
REFLECT
PROCESS
CHANGE !
REP
OR
T
CO
LLEC
T
© 2008 frog design. Confidential & Proprietary.
REFLECT
PROCESS
REP
OR
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CO
LLEC
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Josh
© 2008 frog design. Confidential & Proprietary.
Josh
REFLECT
PROCESS
CO
LLEC
T
REP
OR
T
© 2008 frog design. Confidential & Proprietary.
Josh
REFLECT
PROCESS
REP
OR
T
CO
LLEC
T
© 2008 frog design. Confidential & Proprietary.
REFLECT
PROCESS
REP
OR
T
CO
LLEC
T
STRESSERASER HELICOR
© 2008 frog design. Confidential & Proprietary.
REFLECT
PROCESS
REP
OR
T
CO
LLEC
T
NIKEPLUS NIKE
© 2008 frog design. Confidential & Proprietary.
AIRSTRIP
REFLECT
PROCESS
REP
OR
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CO
LLEC
T
© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#1
Trust in the system is established through the e!ective balance of
collection and reporting strategies.
© 2008 frog design. Confidential & Proprietary.
LOSEIT
REFLECT
PROCESS
REP
OR
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CO
LLEC
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© 2008 frog design. Confidential & Proprietary.
REFLECT
PROCESS
REP
OR
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CHOICEBYCHOICE LOGIC COLONY
© 2008 frog design. Confidential & Proprietary.
FITBIT
REFLECT
PROCESS
REP
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LLEC
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© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#2
Data visualization is not as e!ective as you think. I’ll take a
badge over a graph any day.
© 2008 frog design. Confidential & Proprietary.
FOURSQUARE
REFLECT
PROCESS
REP
OR
T
CO
LLEC
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© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#3
If you can’t automate collection...then you better make it fun!
© 2008 frog design. Confidential & Proprietary. 13
#2 MOTIVATION
© 2008 frog design. Confidential & Proprietary. 13
MOTIVATIONpleasure & painhope & fearacceptance & rejection{
from “A Behavioral Model for Persuasive Design” by BJ Fogg
© 2008 frog design. Confidential & Proprietary.
1. M
OTI
VATI
ON
from “A Behavioral Model for Persuasive Design” by BJ Fogg
© 2008 frog design. Confidential & Proprietary.
1. M
OTI
VATI
ON
2. ABILITY
from “A Behavioral Model for Persuasive Design” by BJ Fogg
© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#4
Designers don’t really understand motivation.
© 2008 frog design. Confidential & Proprietary.
1. M
OTI
VATI
ON
2. ABILITY
increased likelih
ood to perfo
rm ta
rget behavior
from “A Behavioral Model for Persuasive Design” by BJ Fogg
© 2008 frog design. Confidential & Proprietary.
1. M
OTI
VATI
ON
2. ABILITY
!THRESHOLD
TRIGGER
from “A Behavioral Model for Persuasive Design” by BJ Fogg
© 2008 frog design. Confidential & Proprietary. 13
As mobile phones become more context aware, the trigger- behavior coupling will go beyond the desktop into our active lives. The mobile phone will be a channel for triggering many behaviors. As recipients, we’ll be most tolerant of triggers when they are Signals or Facilitators. Sparks may annoy us because they will seek to motivate us to do something we didn’t intend to do.
BJ Fogg
© 2008 frog design. Confidential & Proprietary.
VITALITY GLOWCAP
PRIUS DASHBOARD TOYOTA
MOBILE HEALTH PROJECT MASILULEKE
© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#5
People don’t like to set ‘policies’ for themselves. And we’re not
very good at following them even when we try.
© 2008 frog design. Confidential & Proprietary.
You t You t+1 You t+2 You t+3
TIME INCONSISTENCY
© 2008 frog design. Confidential & Proprietary.
I want fried
chicken!
I don’t want
diabetes!
TIME INCONSISTENCY
© 2008 frog design. Confidential & Proprietary. 13
Looking from one emotional state to another is di"cult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives.
Dan Ariely, Predictably Irrational
© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#6
The most e!ective triggers come from other people
(or at least appear to).
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
© 2008 frog design. Confidential & Proprietary. 13
#3 RITUAL
© 2008 frog design. Confidential & Proprietary.
t = time
© 2008 frog design. Confidential & Proprietary.
t = time
! ! !!
t+1 t+2 t+3 t+4t
!
© 2008 frog design. Confidential & Proprietary.
t = time
!
!
!
t+1
t+2
t+3
!
t+4t
!
© 2008 frog design. Confidential & Proprietary.
t = time
a =
att
entio
n /
awar
enes
s
!
!
!
!!
t+1
t+2
t+3
t+4t
© 2008 frog design. Confidential & Proprietary. 13
“My upcoming class is all about using tech to create new routines. There's lot to explore here.”@BJ Fogg
© 2008 frog design. Confidential & Proprietary.
PROJECT MASILULEKE SOUTH AFRICA
© 2008 frog design. Confidential & Proprietary.
a =
att
entio
n /
awar
enes
s
t = time
Message with information received as part of day to day communications with easy call-in mechanism
Accompanying a friend or loved one who is sick. Desire to avoid the health clnic.
Results displayed with strong indication of how to follow-up and get support.
Testing and medication reminders delivered by celebirty buddy.
Availability of low cost / free test kits with prominent mobile # displayed.
Community participation in assembling and distributing test kits,
PROJECT MASILULEKE SOUTH AFRICA
© 2008 frog design. Confidential & Proprietary.
REMOTE HOME MONITORING ITALY
© 2008 frog design. Confidential & Proprietary.
REMOTE HOME MONITORING ITALY
© 2008 frog design. Confidential & Proprietary.
a =
att
entio
n /
awar
enes
s
t = time
Patient feels a great deal of insecurity on being released from treatment. Needs reassurance that someone is paying attention.
Smartphone allows patient to monitor his own signals. Patient feels safer improving speed of recovery and easing return to normal life.
Patient has a coronary event that requires treatment and
triggers change in awareness.
The service filters the feed from the patient so that the
provider is only alerted in high risk situations.
REMOTE HOME MONITORING ITALY
© 2008 frog design. Confidential & Proprietary.
© 2008 frog design. Confidential & Proprietary. 13
A.M. DESIGN PRINCIPLE#7
Knowledge is transferable. So try to find the A.M. opportunities in
whatever you are doing.
© 2008 frog design. Confidential & Proprietary.
MINT INTUIT
© 2008 frog design. Confidential & Proprietary. 13
FIAT ECODRIVE
© 2008 frog design. Confidential & Proprietary. 13
SMART METER YELLO STROM
© 2008 frog design. Confidential & Proprietary. 13
Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?
Tom Igoe, NYU
© 2008 frog design. Confidential & Proprietary. 13
Technology that augments mindfulness can help us address problems we’re not naturally good at solving.
Josh Musick, frogdesign
© 2008 frog design. Confidential & Proprietary.
thanks!@fabtweet