Derek Wiggill, CEO, Argility

October 9-10 | Kasteel De Vanenburg, Putten, The Netherlands

Domain Specialisation: The Key to Improved Time to Value Derek Wiggill – Group CEO, Argility (Pty) Ltd

ABOUT

2 Copyright © 2012 Cordys Software B.V. All rights reserved.

• Argility, part of CEI, is one of the largest software developers in Southern Africa with

customers globally in:

• Retail

• Healthcare

• Telecommunications

• Banking

• Insurance

• Mobile Payment

• Our solutions power more than 6000 operations world wide

• We employ over 400 development focussed people

• Argility has representation in Southern Africa, Europe and North America

Argility


Partner

Sales

Implement 1st Project

Launch RSF

Launch Central Customer

Argility and Cordys


Customers

Multinational Furniture Retailer

Multinational Apparel, Jewellery and Lifestyle Retailer

European Menswear Retailer

• Argility embarked on a multi year project to define the development of their next

generation enterprise business solutions

• The project produced the ideal reference architecture for next generation solutions

• Abstraction of business logic from technology was a key component of the strategy

• The Cordys Platform was a cloud ready exact fit to the Argility reference architecture

Why CORDYS?


FRAMEWORKS


Vertical Solution Frameworks and Applications


CORDYS Business Operations Platform

Retail Finance Healthcare Telco

Central Customer

Central Product

Single Customer View

Omni-Channel Commerce

Applications

Solution

Frameworks

Platform

Cross Vertical Applications




Central Customer

Applications

Solution

Frameworks

Platform

Cross Vertical Applications




Central Product

Applications

Solution

Frameworks

Platform

Industry Solution Frameworks


Multi-Channel Retail Processes

Standards based

integrations

Robust Transaction

platform

Omni Channel

Customer

Centricity

Enhanced

Customer

Experience

Unpacking The Retail Solution Framework


• A complete standard retail

data structure

• Data access web services to

expose and exchange

information

• Master data definitions for all

retail objects

Composite

Application

Development

Business

Process

Management

Integration

Cloud On

Premise

• An ever expanding pre-

defined set of common

retail processes

• Supporting business rules

and algorithms

encapsulated in web

services

• Enterprise scale transaction

platform

• User, group and security

platform

• Enterprise topology configurator

Design Time and Runtime Architectures depend on the following:

1. Role Related Artifacts 1

2. Organisation Related Artifacts 0

3. BAM Related Artifacts 1

4. MDM Related Artifacts 1

5. Workflow Related Artifacts 1

6. BPM Related Artifacts 5992

7. Schema DB Script (entity creation) 3

8. XForms Related Artifacts 15

9. Case Related Artifacts 0

10. Web Service Related Artifacts 2280

11. Rule Related Artifacts 85

12. WS-App Related Artifacts 34

13. SoapUI 273

14. JMX Related Artifacts 1 (Console)

TOTAL 8687

RSF Artifact Content Categorisations


= Reusable Artifacts Already Exist in the Repository = Technical Validation POCs (WIP)

“The Cordys Retail Solutions Framework ensures a faster time to value of Cordys

led solutions provisioned within the retail industry.”

What is The Product Value Proposition?


1. Buy the Cordys platform

2. Develop retail-specialised artifacts

3. Compose a retail solution reusing the

platform and artifacts

4. Provision the retail solution

5. Customer derives business value from

the platform

1. Buy the Cordys platform

2. Compose a retail solution reusing the

CRSF artifacts

3. Provision the retail solution

4. Customer derives business value from

the platform

The Cordys world today: The Cordys world tomorrow:

APPLICATIONS


A single central source of customer information

has been an elusive goal across vertical industry

boundaries since the beginning of data

recording.

The proliferation of channels of interaction has

increased the problem.

New unstructured, incomplete and often

conflicting records from predominantly online

social interaction sources compound the

complexity.

The need for single centralised view of each

individual customer is imperative to successful

customer interaction.

Central Customer


Central Customer


• Consolidate customer data from multiple sources

• Improve data quality

• Enrich

• Match

• Validate

• Merge

• Publish

• Single Customer Master Data for the enterprise

• Reduced operational cost

• Increased development agility

• Enhanced customer experience

• ARTS compliant for reduced integration effort

• Solid base for operational and marketing applications

Not having a single view of customers across all channels has risen

as the top inhibitor for 55% of retailers. - RSR 2012


Emerging channels such as mobile technology

and social media have created new

opportunities and challenges for marketers.

Consumers are now in complete control of

what content they view. They have the ability

and choices to download, request and

demand information using different interfaces.

The challenge is to use the right channels to

reach the right people with the right message,

at the right time.



• Single customer view enriches the Central

Customer with transactional and interaction

data

• Improved data improves analysis in promotion

planning

• Communicate relevant information timeously

using the appropriate channels

• Accurately recommend product based on past

transactions, preferences and social

interactions

• Improve conversion with appropriate

personalised rewards



• Single Patient

• Argility Healthcare solution to combine and cleanse patient data for enterprise pharmacy clients

from legacy dispensing systems. The solution will consolidate patients and medical profiles

from multiple sources.

• Central Product

• Currently under development. The application consolidates product information from various

sources to generate a “single version of the truth” and thereby a single view of the company’s

merchandise for the customer.

• Omni Channel Commerce

• Currently under development. Omni Channel Commerce will provide a ‘ready to run’

environment for marketers to engage customers with a consistent message across channels. It

provides a platform to measure and accurately manage their marketing effort in real time.

Applications in development


WORKING WITH ARGILITY


CORDYS

Retail Solution

Framework

‘Ready for Retail’

Consultancy

Development

Services

Deployment

Services

Business

Analysis

Retailers

Systems Integrators

Software Vendors

Your new customer journeys start here

The Cordys Retail Specialists

Applications ‘Ready for Retail’ Applications

CORDYS

Retail Solution

Framework

‘Ready for Retail’

Consultancy

Development

Services

Deployment

Services

Business

Analysis

Legacy Systems

THE BIG SHIFT


• Shift from product or service centricity customer centricity

• Single Customer

• Customer demands a consistent experience across channels • On-line

• Call center

• On premise

• Market Shift • For all retailers (100% of those surveyed), maintaining a single brand identity across all channels is important - RSR

2012

• Not having a single view of customers across all channels has risen as the top inhibitor for 55% of retailers. - RSR

2012 Competitive Advantages

• Technology Shift • Technology is core to retailers' ability to compete and differentiate, but technology's pace of change has far outstripped

retailers‘ ability to absorb and master it

• The pace of change in technology …

• BYOD ….

The Big Shift


• Leveraging the Cordys platform allows Argility to: • Compete successfully with ERP and Best of Breed solution providers

• Offer next generation technology without deep R&D expenditure

• Deliver richer applications faster

• Market Shift • Allowed Argility to package our IP and domain expertise, gained in bespoke development, and

deliver it a global market via the Cordys platform

• Allowed us to expand and re-use our technology across domains

• Technology Shift • Technology is core to an enterprises' ability to compete and differentiate, but technology's pace

of change has far outstripped their ability to absorb and master it

• Cordys abstracts technology and enables business to be agile in delivering to consumers

needs

The Big Shift


Thank You

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