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Learn how the Alteryx Strategic Analytics Strategic Analytics Platform empowers Marketing Service Providers to deliver innovative service offerings anytime, anywhere. This is part three of a series of Marketing Service Provider focused webinars where we highlight the challenges facing Marketing Service provides and how Alteryx can improve their processes through Automation and increase the delivery flexibility through analytic applications and customer APIs.
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1© 2013 Alteryx, Inc.
Delivering Service Offerings Anytime, Anywhere
2© 2013 Alteryx, Inc.
Goals for Session
1 2 3Discuss The
Delivery Challenges For Marketing
Service Providers
Share the Alteryx Solution with
Detailed Scenarios
Next Steps
3© 2013 Alteryx, Inc.
Recap
• Automating Data Blending & Enrichment for Marketing Service Providers
• 3 Keys to Accelerating Revenue Growth with Innovative Data Services
• Delivering Service Offerings Anytime, Anywhere
4© 2013 Alteryx, Inc.
Blending and Modeling
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
5© 2013 Alteryx, Inc.
Building that Predictive Model
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
6© 2013 Alteryx, Inc.
Develop Innovative Offering
@
7© 2013 Alteryx, Inc.
How does Alteryx help?
8© 2013 Alteryx, Inc.
Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Line of Business Data or Business Analyst
9© 2013 Alteryx, Inc.
Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity
Ask for the Right Analytical Modeling
Get the Right Data TogetherDelivering Customer
Output
67% Of Time
10© 2013 Alteryx, Inc.
Alteryx Empowers the Business Analyst
Create Advanced Analytics
Enrich Data Customer Value / Margin
1/10th of time
11© 2013 Alteryx, Inc.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
Busin
ess O
utp
ut
All Relevant Data
Enrich
Proprietary Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
12© 2013 Alteryx, Inc.
Automating your Process with Alteryx
13© 2013 Alteryx, Inc.
The Need: Scaling and Automation
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
14© 2013 Alteryx, Inc.
Alteryx Customers Making Analytics Real for Their Business
15© 2013 Alteryx, Inc.
Deliver your offering in an Analytic Applications Anytime, Anywhere
16© 2013 Alteryx, Inc.
The Need: Productization
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
17© 2013 Alteryx, Inc.
Remove the Complexity
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
18© 2013 Alteryx, Inc.
Remove the Complexity
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
19© 2013 Alteryx, Inc. Confidential.
Deliver your offering Anytime, AnywhereCreate & Share Analytic Apps in the Cloud- Alteryx Analytics Gallery
http://gallery.alteryx.com/
20© 2013 Alteryx, Inc.
Utilizing the Alteryx API to deliver an impactful offering
21© 2013 Alteryx, Inc.
Utilizing the Alteryx API to deliver an impactful offering
22© 2013 Alteryx, Inc.
Conclusion
Improve the speed in your processing through Automation
Discuss The Data Challenge for Visual
Analytics
Deliver your offering Anytime and Anywhere
Customize the product to fit your customer needs
23© 2013 Alteryx, Inc.
Download the Alteryx Project Edition today to begin Humanizing Big Data
www.alteryx.com/download
24© 2013 Alteryx, Inc.
• Marketing Service Providers• MSPs• Data Compliers• Data Aggregators• Data blending• Data integration• Data analyst• Business analyst• Data cleansing• Alteryx Project Edition• Matt Madden
Key Terms