persuasion

what is persuasion

how does persuasion work

persuasive speech assignment

special occasion speeches tomorrow!

what is persuasion?

persuasion: the process of influencing attitudes, beliefs, values, and behavior.

persuasive speeches attempt to influence audience choices

persuasive speeches limit alternatives

persuasive speeches seek a response

how does persuasion work?

ELM: elaboration likelihood model

people are persuaded through:

central processing

peripheral processing

how does persuasion work?

central processing:

aristotle’s ethos and logos

logos: proof by reason

inductive reasoning

specific instances to general condition

deductive reasoning

general condition to specific instance

ethos: credibility

how does persuasion work?central processing:

avoid faulty reasoning (fallacies)

begging the question

bandwagoning

either-or

ad hominem

red herring

hasty generalization

non sequitur

slippery slope

appeal to tradition

how does persuasion work?

central processing:

used when listeners are motivated and able to think critically about a message

when listeners (or family) are directly related to topic

maslow’s hierarchy of needs

how does persuasion work?

peripheral processing:

aristotle’s pathos and ethos

pathos: proof by emotion

use vivid descriptions and emotionally charged words

ethos: speaker credibility

how does persuasion work?

peripheral processing:

best used when topic does not directly relate to audience, but still one that audience should think about

the persuasive speech assignment

should choose a claim of fact, value, or policy

must be a topic of genuine controversy

4 credible sources required (only 2 internet allowed)

include at least 2 emotional or logical appeals

4-6 minutes / extemporaneous / full sentence outline due on day of speech