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www.globalrecyclingday.com
An initiative of the Bureau of International Recycling
GLOBAL RECYCLING DAY18-03-18
Join our movement, protect the earth’s resources
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Celebrating Recycling, the Seventh Resource
www.globalrecyclingday.com
An initiative of BIR
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• The world’s first-ever Global Recycling Day• A worldwide campaign to raise awareness
of Recycling and the power of the Seventh Resource
• A massive movement on social media• Unique visibility for any brand associated
with Global Recycling Day
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WHEN
WHY
When is Global Recycling Day?
The first ever Global Recycling Day will be held on 18 March 2018. Thereafter it will be every 18 March. Why has BIR introduced Global Recycling Day?
BIR is the global federation of the recycling industry, representing the interests of the industry in 70 countries across the planet. One of BIR’s key objectives is to promote recycling globally – showcasing its benefits to policy makers and the wider community. 2018 marks the 70th anniversary of BIR (indeed BIR was founded on 18th March 1948), the perfect year in which to create a day which recognises the vital role recycling and the industry plays in protecting the planet.
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What is the mission of Global Recycling Day?
The mission of Global Recycling Day is twofold: • To unite the world’s approach to recycling, from world leaders to
businesses, communities to individuals• To encourage the world to think resource NOT waste, and to
celebrate the planet’s Seventh Resource OUR MISSION
www.globalrecyclingday.com
What is the Seventh Resource?
The Seventh Resource is a new phrase to describe recyclables, created by BIR as the focus of the first ever Global Recycling Day .
There are six major natural resources: water, air, coal, oil, natural gas and minerals. Recyclables should be recognized as the Seventh most important Resource.
We should, as a planet, be looking at secondary resources, recyclables, not as waste but as one of our most valuable resources.
Every year the earth yields several trillion tons of her 6 natural resources for us to transform into consumables. At some point there will have nothing left to give us. We have to make full use of the Seventh Resource otherwise we will exhaust our planet.
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THE POWER OF THE SEVENTH RESOURCE
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• Actions in 10 key cities across the globe
• Massive social media campaign• A worldwide petition • International press campaign• New global partnerships
WORLDWIDE CAMPAIGN
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The day itself will focus on LEARN, SIGN and DO. LEARN about the recycling industry at our website globalrecyclingday.com and about the power of the Seventh Resource.
SIGN the change.org petition on the globalrecyclingday.com website to join in the host of voices asking for world leaders to take a united approach towards recycling.
DO something good for the planet by joining in local activities on 18 March 2018, sharing recycling best practice on your social media channels.
GLOBAL RECYLCING DAY
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FRESH CONTENT, CREATED TO SHARE
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Join in the conversation on Twitter @GlbRecyclingDay
Find us and share on Facebook by searching for Global Recycling Day
Share your images with us on Instagram @globalrecyclingday
Connect with us at https://www.linkedin.com/company/18277347/
GLOBAL SOCIAL MEDIA CAMPAIGN
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Petition for global recognition
Manifesto for global change
CAMPAIGNING FOCUS
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ENGAGING THE PUBLIC
City Centre Events Schools Competition
Exchanging Innovation Sharing #globalrecyclingday
www.globalrecyclingday.com
• 5000+ followers across social media • 8000 signatures on change.org • City Centre activities in at least 5 locations
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YEAR ONE EXPECTATIONS
www.globalrecyclingday.com
An initiative of BIR
Sponsorship package
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www.globalrecyclingday.com
Click to add Caption, quote or key facts.
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Become a Founding Sponsor and join our mission to create a united global front for recycling.
www.globalrecyclingday.com
Click to add Caption, quote or key facts.
●Promotion opportunities at the next BIR World Recycling Convention
●Exclusive use of the Founding Sponsor logo
●Inclusion on www.globalrecyclingday.com
●Inclusion in the Global Recycling Day promotional video
●Your logo included on all marketing and promotional materials
●Your logo included in all our press materials
●Press release dedicated to your sponsorship
●The chance to become a front-line spokesperson
●Inclusion in our social media programmes
●Branded content on our website and blog
●A chance to take part in a Twitter Takeover in March 2018
●Inclusion of your Founding Sponsor status in our media partnerships
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Sponsorship Package at a glance
www.globalrecyclingday.com
An initiative of the Bureau of International Recycling
For further information contact the
Global Recycling Day PR team [email protected]
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