David Marc Siegel - Product Manager/Designer Product Portfolio

David Marc Siegel

Since 2005, I have designed, managed and produced

over 100 consumer digital products intended to have a

positive impact on users and the world.

For nearly all products, in addition to managing core

product development and design, I have also managed

concepting and ideation, usability testing and insight

integration, and QA processes.

Product domains have spanned consumer media,

edtech, medtech, and fintech, but all are designed to

teach, support, facilitate understanding, or otherwise

leverage technology to make something positive,

meaningful or useful happen.

Capital Position:

In addition to the following products, in late 2015 I began working with

global financial advisor firm Capital Position on a financial assessment

fintech tool co-developed with UC Berkeley Economics Department

Chair, Shachar Kariv.

The goal of this work is to develop a commercially available

scientifically valid personal financial preferences assessment tool by

leveraging Professor Kariv’s significant research on the subject.

My role is that of a Product Manager and UX Researcher/Designer,

providing product design and usability recommendations, helping to

manage development teams, and designing, running and integrating

usability research.

Visit this link for more public information on this work:

http://bit.ly/1PwoEP7

full URL: http://www.capitalpreferences.com/portfolio-items/poor-profiling-methods-stand-

between-wealth-managers-and-their-digital-ambitions/

2015-16: FindMe (https://alz.care/)

Designer, Product Manager Design product features, create UX wireframes, web

flows and structure core product directions for early

stage med/safety-tech startup, FindMe.

FindMe’s product is a hardware-software combo tech

product designed to provide support for caregivers of

Alzheimer’s sufferers.

Platforms: iOS, Android, desktop

2015: New Original Edu-gaming Products Senior Producer/Product Manager, LeapFrog Enterprises Design and manage UX, core product/concept development, scope/schedule/budget for recently completed

educational gaming projects, “Pet Pals Puppies: Hide & Seek” (Problem Solving Curriculum) and “Hot

Wheels: Raceway Reading” (Reading Curriculum with Peer-to-Peer functionality). Managed cross-functional

development team, including QA process, internal and external teams, and executive and licensor relations.

Platforms: Android, LF

proprietary mobile devices

2015: New Licensed Edu-gaming Products Senior Producer/Product Manager, LeapFrog Enterprises Screens for “Hot Wheels: Raceway Reading.” Designed and managed UX, core product/concept

development, scope/schedule/budget, internal/external design/dev teams, QA team.



2015: New Licensed Edu-gaming Products

Senior Producer/Product Manager, LeapFrog Enterprises At the end of 2015, I produced two Disney-Pixar licensed titles – The Good Dinosaur downloadable game

(Life Science Curriculum), which has Katamari style collection gameplay combined with a sorting and

charting curricular activity, and the Finding Dory cartridge game (Math Curriculum – available May, 2016), an

undersea adventure where players solve math problems as they zoom through the ocean.



2013-2014: LeapFrog’s Kindergarten

Readiness Product Line Lead Product Manager, Get Ready for Kindergarten 8-application product

line. Over 2 year development period, designed 8 interlocking applications designed to provide, over the course

of the entire product line, 100% of the curricular content a child will learn in kindergarten.

Product development involved design of set of host characters to be used across all applications and

gameplay/product design similarities and threads to run through all applications to tie them together.

Curriculum presented includes Life Science, Physical Science, Language Arts, Reading, Spelling, Writing,

several strains of Math, Socio-Emotional Skills, and Logic. Soaring Into Math

Counting at

the Dragon

Cafe




Readiness Product Line

Stretchy Monkey’s Super Day Ozzie & Mack

Amazing Animals




Readiness Product Line

Shapes & Patterns Puppet Party Rocks & Roly Polies

T-Rex

Science

Journey



2012: LeapFrog’s Leapster GS

Mobile Device

Designed and Managed

Development of Base

Software UX Flow, Start-to-

Finish OS Experience

Managed internal cross-functional

development team to produce Best Toy of

2012 Oppenheim Toy Portfolio Platinum

Seal Winning Leapster GS device.

2011-2012: Original Educational Games Lead Producer on various original educational gaming products. Developed character and licenses,

designed UX, curricular content and game functionality, ran usability testing, and managed cross-

functional product development teams.

Splurgle Science Curriculum – States of Matter; zoom through the pipes as Splurge, a living

drop of water, in fast-paced accelerometer-based maze gameplay.

Photo Fracture Camera-Based Puzzle, Problem Solving, Creativity. Turn photos you take into puzzles!

Platforms: LF proprietary

mobile devices

2011-2012: Original Educational Games

Monkey Soccer: Math League Math Curriculum. It’s the Monkeys against the Robot Monkeys for the Coconut Cup! Answer math questions

to get more players on the field.

Number Bash Math Curriculum. Play as a toy robot, smash the alien buildings to repel their invasion!

Squirrel

Summertime

Games Geography & Culture

Curriculum

Platforms: LF proprietary

mobile devices

2010: E-Book Engine, E-Books

E-Book Engine Design Designed and produced original e-Book

engine and produced 30+ e-Books for

proprietary LeapFrog platforms for

young readers.

E-Books produced included original and

licensed books.

Producer on movement-based, Disney co-branded Zippity platform and associated software, including

educational titles designed to teach math, spelling, music, creativity, and language arts, among other curricula.

Software titles produced: Mickey Mouse Clubhouse, Cars, Disney Princesses and Toy Story 3.

Product roles included:

• Curricular, Content UX and Game Design, Core Product Vision

• Writing Product Functional Specifications and Audio Scripts

• Project Management – managing

cross-functional development teams,

QA, owning ongoing project risk

prioritization process, reviewing and

maintaining product design quality.

• In-Depth User Testing and Data Analysis

2008-2009: LeapFrog’s Zippity

Device

2007-2008: Licensed Educational Games Associate Producer on various licensed educational gaming products for in-development mobile platform.

Sample titles include “SpongeBob Squarepants: Fists of Foam;” “Nancy Drew: Mystery in the Hollywood

Hills;” and “Foster’s Home for Imaginary Friends” – titles designed to teach mathematics, spelling, and

language arts, respectively.


• Curricular, Content, UX and Game Design, Core Product Vision

• Writing Product Functional Specifications and Audio Scripts

• Project Management

• User Testing and Analysis

Worked on many products, including:

• SpongeBob: Fists of Foam

• Nancy Drew: Mystery in the

Hollywood Hills

• Foster’s Home For Imaginary Friends

• Sonic the Hedgehog

2005-2006: LeapFrog’s Little Leaps

Interactive DVD

Projects Associate Producer on educational

interactive DVDs designed for children

aged 1 to 3 with “aging up” design.


• Curricular, Content, and Game

Design

• Writing Product Functional

Specifications and Interactive Scripts

• Led Project Management

• Produced 3 titles: • Baby Create

• Backyardigans

• Dora the Explorer

THANK YOU!

About Me:

On top of having been a Product/Project Manager and UX Designer

for B2C multimedia, edtech, media, fintech and medtech applications

over the last 10+ years:

I have a Master’s degree in Social Psychology from Stanford University, and have

graduate-level training in statistical analyses;

I worked for several years as a Web Engineer, working with database architecture,

SQL queries, and creating search engine code and front-end pages for a major

media website;

I also have experience in the legal industry, having worked for several years as an

Associate Trial Consultant – running focus groups, mock trials and assisting with

jury selection on cases both civil (intellectual property, class action) and criminal

(white collar, death penalty).

Finally, I have over 20 years of experience as a musician and songwriter. My

compositions have appeared in advertisements, short films and award-winning

theatrical productions, and at one point I had a band whose album was in the CMJ’s

National Top 200 charts.

MY DETAILS

Where I am I live and work in the San Francisco Bay Area. I am an

Oakland resident.

Phone

415-218-8211

Email

[email protected]

https://www.linkedin.com/in/davidmarcsiegel

Technology

David Marc Siegel - Product Manager/Designer Product Portfolio