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Data Driven Decisionsand DREAMing
Greg Taylor @grtaylor2 Marketing Press
Who is this guy talking to me?
Greg Taylor @grtaylor2 Marketing Press
Greg Taylor @grtaylor2 Marketing Press
Ever hear the saying, CREAM?
Greg Taylor @grtaylor2 Marketing Press
Let’s all DREAM
Greg Taylor @grtaylor2 Marketing Press
Data Rules Everything Around Me
Greg Taylor @grtaylor2 Marketing Press
Three Parts of DREAMing
Greg Taylor @grtaylor2 Marketing Press
Sorry, we interrupt this presentation for a…
QUICK REALITY CHECK ABOUT PERFECTION
Greg Taylor @grtaylor2 Marketing Press
Always Remember
Perfection is the enemy of progress…
Greg Taylor @grtaylor2 Marketing Press
Three Parts of the DREAM
1. Knowing What Metrics Are Important
2. Knowing Where To Get Good Data
3. Knowing What To Do With It All
Greg Taylor @grtaylor2 Marketing Press
Three Parts of the DREAM
Define Your Goals
1. Know What Metrics Are Important
Greg Taylor @grtaylor2 Marketing Press
Sorry, we interrupt this presentation for a…
QUICK REALITY CHECK ABOUT GOALS
Three Parts of the DREAM
Greg Taylor @grtaylor2 Marketing Press
2. Know Where to Collect Good Data
Always Remember Garbage In / Garbage Out
Three Parts of the DREAM
Greg Taylor @grtaylor2 Marketing Press
2. Know Where to Collect Good Data
Tools We Use
Three Parts of the DREAM
Greg Taylor @grtaylor2 Marketing Press
Execute Strategically
3. Know What To Do With The Data
Three Parts of the DREAM
Greg Taylor @grtaylor2 Marketing Press
Execute Strategically1. Always have efficient code 2. Are you making the right changes? 3. Enhance the user experience 4. Know your conversion points 5. Don’t be a chicken to change
Greg Taylor @grtaylor2 Marketing Press
As Always…
Review, Refine, Repeat…
Greg Taylor @grtaylor2 Marketing Press
Perfection is the enemy of progress…
Greg Taylor @grtaylor2 Marketing Press
Let’s Talk It Out… The floor is open
