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A discussion on the change in perspective regarding "data"; from a focus on data distribution to data consumption.
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DATAConsumption vs. Distribution
A Basic IntroductionTo me, data ... and, my data.
Contact Inforamtion,,,,
Martin Ringlein, [email protected], [email protected], 202.215.2025, 1203 19th Street NW, STE 300, Washington, DC 20036
Summary,
A designer, entrepreneur and angel investor; Martin was co-founder of nclud, an internationally recognized and award-winning design agency, which was acquired by Twitter in early 2012. Since A designer, entrepreneur and angel investor; Martin was co-founder of nclud, an internationally recognized and award-winning design agency, which was acquired by Twitter in early 2012. Since the acquisition, Martin joined Twitter as Design Manager, with a primary focus on designing the design team. Martin has extensive experience building and managing creative teams within start-ups, in-house and agency cultures. With an academic background in Advertising and Design; Martin brings with him a business-oriented design approach that aligns visual communication strategy with brand, product and user experience objectives. Martin studied Business Management at Columbia Business School and Yale School of Management.strategy with brand, product and user experience objectives. Martin studied Business Management at Columbia Business School and Yale School of Management.
Work Experience,,,,,,,
Presidential Innovation Fellow, The White House, Office of Science and Technology Policy, June 2013 – Present (6 months)Washington D.C., Serving a ‘Tour of Duty’; I’ve been asked to utilize the unique skills and experiences I’ve accumulated over the past decade, to serve my country. It’s a tremendous honor to be selected, it’s an enormous privilege to serve and it’s an overwhelming opportunity to make an impact, on a massive scale.
Design Manager, Twitter, June 2012 – May 2013 (1 year)San Francisco, Acquired to be Twitter’s first Design Manager, tasked with designing the design team. After a successful acquisition with Twitter; my business partner, our team and I joined and immediately hit the ground running. During my tenure, I got to experience the brand redesigned, profiles re-imagined, events discovered, in-Tweet media, filtered photos, Twitter Music and Vine!
Co-Founder & Senior Consultant, nclud, January 2007 – June 2012 (5 years 6 months)Washington, DC, Co-founded and lead the significant growth of revenue, client-base and reputation of the Co-Founder & Senior Consultant, nclud, January 2007 – June 2012 (5 years 6 months)Washington, DC, Co-founded and lead the significant growth of revenue, client-base and reputation of the agnecy; focused on all aspects of the company's business development efforts and acted as a senior consultant for brand-experience management and innovation., nclud, a creative web design agency, worked with some of the most prominent and innovative brands in the world, on both the start-up and corporate level. nclud’s client list included working with organizations such as Mozilla, Mashable, Marriott International, Puma, The Washington Post, Kiplinger, POLITICO, Adobe, Ogilvy, LivingSocial, British Telecom, C-SPAN and the network of Discovery properties to Mozilla, Mashable, Marriott International, Puma, The Washington Post, Kiplinger, POLITICO, Adobe, Ogilvy, LivingSocial, British Telecom, C-SPAN and the network of Discovery properties to name a few.
Design Consultant, Mobile Strategy, Oracle, April 2010 – May 2012 (2 years 2 months), Brought in to partner with Oracle's marketing department on emerging technology for social media and mobile strategy. Led a team responsible for designing and developing all of Oracle's mobile initiatives; mobile web, desktop, Android, iPhone and iPad.
Design Consultant, Emerging Technology, Apple, March 2010 – May 2012 (2 years 3 months), Led a special projects team focused on experimental user interfaces and experiences utilizing advanced front-end technologies. Responsible for contributing to the development of the intended core code-base for all Apple web-based software, including: iTunes, iAd, Apple TV and App Store.
Part-time Faculty, Boston University, September 2011 – April 2012 (8 months)Washington, DC, Lead a web design portfolio track at the Center of Digital Imaging and Arts with a custom Part-time Faculty, Boston University, September 2011 – April 2012 (8 months)Washington, DC, Lead a web design portfolio track at the Center of Digital Imaging and Arts with a custom curriculum focused on the fundamentals of web based visual communication in context of crafting, representing and articulating creative works.
Part-time Faculty, MICA - Maryland Institute College of Art, September 2008 – December 2008 (4 months)Baltimore, MD, Leads an interactive design track with a custom curriculum focused on the Part-time Faculty, MICA - Maryland Institute College of Art, September 2008 – December 2008 (4 months)Baltimore, MD, Leads an interactive design track with a custom curriculum focused on the fundamentals of ‘web design’ in a real world context. Addressing interactivity and interaction experience from the discovery, strategy, information architecture, visual design and technical development aspects.
Equity Partner / Design Consultant, Stuffable.com, January 2007 – December 2007 (1 year)Arlington, VA,Focused on all aspects of the start-up's creative strategy and marketing efforts as well Equity Partner / Design Consultant, Stuffable.com, January 2007 – December 2007 (1 year)Arlington, VA,Focused on all aspects of the start-up's creative strategy and marketing efforts as well as acting creative director; leading the visual design and front-end development from inception through product launch. Stuffable was successfully acquired within its first twelve months privately for an undisclosed sum.
Equity Partner / Design Consultant, SMBLive, March 2007 – November 2007 (9 months)McLean, VA, Designed and developed product road-map, application interface, brand identity as well as Equity Partner / Design Consultant, SMBLive, March 2007 – November 2007 (9 months)McLean, VA, Designed and developed product road-map, application interface, brand identity as well as functionality guidelines; worked directly with senior partners and investors, primarily British Telecom. SMBLive was successfully acquired by Reach Local (NASD: RLOC).
Art Director, The Motley Fool, January 2006 – January 2007 (1 year 1 month)Alexandria, VA, Responsible for helping build and lead the creative services team; playing a critical role in implementing web-best-practices, redesigning fool.com as well as re-launching and branding all high-revenue products.
Education,,,,
Columbia Business School, Executive Education Program, Certificate in Business Excellence, 2012 – 2014 (expected)Columbia Business School, Executive Education Program, Certificate in Business Excellence, 2012 – 2014 (expected)
Yale University - Yale School of Management, Professional Development Program, Business Perspectives for Creative Leaders, 2012 – 2012
University of Maryland College Park, Individual Studies Program, Advertising & Graphic Design, 1999 – 2003
Contact Inforamtion,,,,
Martin Ringlein, [email protected], [email protected], 202.215.2025, 1203 19th Street NW, STE 300, Washington, DC 20036
Summary,
A designer, entrepreneur and angel investor; Martin was co-founder of nclud, an internationally recognized and award-winning design agency, which was acquired by Twitter in early 2012. Since A designer, entrepreneur and angel investor; Martin was co-founder of nclud, an internationally recognized and award-winning design agency, which was acquired by Twitter in early 2012. Since the acquisition, Martin joined Twitter as Design Manager, with a primary focus on designing the design team. Martin has extensive experience building and managing creative teams within start-ups, in-house and agency cultures. With an academic background in Advertising and Design; Martin brings with him a business-oriented design approach that aligns visual communication strategy with brand, product and user experience objectives. Martin studied Business Management at Columbia Business School and Yale School of Management.strategy with brand, product and user experience objectives. Martin studied Business Management at Columbia Business School and Yale School of Management.
Work Experience,,,,,,,
Presidential Innovation Fellow, The White House, Office of Science and Technology Policy, June 2013 – Present (6 months)Washington D.C., Serving a ‘Tour of Duty’; I’ve been asked to utilize the unique skills and experiences I’ve accumulated over the past decade, to serve my country. It’s a tremendous honor to be selected, it’s an enormous privilege to serve and it’s an overwhelming opportunity to make an impact, on a massive scale.
Design Manager, Twitter, June 2012 – May 2013 (1 year)San Francisco, Acquired to be Twitter’s first Design Manager, tasked with designing the design team. After a successful acquisition with Twitter; my business partner, our team and I joined and immediately hit the ground running. During my tenure, I got to experience the brand redesigned, profiles re-imagined, events discovered, in-Tweet media, filtered photos, Twitter Music and Vine!
Co-Founder & Senior Consultant, nclud, January 2007 – June 2012 (5 years 6 months)Washington, DC, Co-founded and lead the significant growth of revenue, client-base and reputation of the Co-Founder & Senior Consultant, nclud, January 2007 – June 2012 (5 years 6 months)Washington, DC, Co-founded and lead the significant growth of revenue, client-base and reputation of the agnecy; focused on all aspects of the company's business development efforts and acted as a senior consultant for brand-experience management and innovation., nclud, a creative web design agency, worked with some of the most prominent and innovative brands in the world, on both the start-up and corporate level. nclud’s client list included working with organizations such as Mozilla, Mashable, Marriott International, Puma, The Washington Post, Kiplinger, POLITICO, Adobe, Ogilvy, LivingSocial, British Telecom, C-SPAN and the network of Discovery properties to Mozilla, Mashable, Marriott International, Puma, The Washington Post, Kiplinger, POLITICO, Adobe, Ogilvy, LivingSocial, British Telecom, C-SPAN and the network of Discovery properties to name a few.
Design Consultant, Mobile Strategy, Oracle, April 2010 – May 2012 (2 years 2 months), Brought in to partner with Oracle's marketing department on emerging technology for social media and mobile strategy. Led a team responsible for designing and developing all of Oracle's mobile initiatives; mobile web, desktop, Android, iPhone and iPad.
Design Consultant, Emerging Technology, Apple, March 2010 – May 2012 (2 years 3 months), Led a special projects team focused on experimental user interfaces and experiences utilizing advanced front-end technologies. Responsible for contributing to the development of the intended core code-base for all Apple web-based software, including: iTunes, iAd, Apple TV and App Store.
Part-time Faculty, Boston University, September 2011 – April 2012 (8 months)Washington, DC, Lead a web design portfolio track at the Center of Digital Imaging and Arts with a custom Part-time Faculty, Boston University, September 2011 – April 2012 (8 months)Washington, DC, Lead a web design portfolio track at the Center of Digital Imaging and Arts with a custom curriculum focused on the fundamentals of web based visual communication in context of crafting, representing and articulating creative works.
Part-time Faculty, MICA - Maryland Institute College of Art, September 2008 – December 2008 (4 months)Baltimore, MD, Leads an interactive design track with a custom curriculum focused on the Part-time Faculty, MICA - Maryland Institute College of Art, September 2008 – December 2008 (4 months)Baltimore, MD, Leads an interactive design track with a custom curriculum focused on the fundamentals of ‘web design’ in a real world context. Addressing interactivity and interaction experience from the discovery, strategy, information architecture, visual design and technical development aspects.
Equity Partner / Design Consultant, Stuffable.com, January 2007 – December 2007 (1 year)Arlington, VA,Focused on all aspects of the start-up's creative strategy and marketing efforts as well Equity Partner / Design Consultant, Stuffable.com, January 2007 – December 2007 (1 year)Arlington, VA,Focused on all aspects of the start-up's creative strategy and marketing efforts as well as acting creative director; leading the visual design and front-end development from inception through product launch. Stuffable was successfully acquired within its first twelve months privately for an undisclosed sum.
Equity Partner / Design Consultant, SMBLive, March 2007 – November 2007 (9 months)McLean, VA, Designed and developed product road-map, application interface, brand identity as well as Equity Partner / Design Consultant, SMBLive, March 2007 – November 2007 (9 months)McLean, VA, Designed and developed product road-map, application interface, brand identity as well as functionality guidelines; worked directly with senior partners and investors, primarily British Telecom. SMBLive was successfully acquired by Reach Local (NASD: RLOC).
Art Director, The Motley Fool, January 2006 – January 2007 (1 year 1 month)Alexandria, VA, Responsible for helping build and lead the creative services team; playing a critical role in implementing web-best-practices, redesigning fool.com as well as re-launching and branding all high-revenue products.
Education,,,,
Columbia Business School, Executive Education Program, Certificate in Business Excellence, 2012 – 2014 (expected)Columbia Business School, Executive Education Program, Certificate in Business Excellence, 2012 – 2014 (expected)
Yale University - Yale School of Management, Professional Development Program, Business Perspectives for Creative Leaders, 2012 – 2012
University of Maryland College Park, Individual Studies Program, Advertising & Graphic Design, 1999 – 2003
Raw DataCSV (Comma Seperated Value) File
Raw Data Is HarmfulIt just doesn’t digest well ...
marty.comA resume redesigned and reimagined
What’s Actionable?It’s more important than what’s available ...
BasicHumanBehaviorWeather or not ....
Overcast
57°F14°C
Humidity
Wind Speed
Barometer
Dewpoint
Visibility
55%
Calm
30.54 in (1034.2 mb)
41°F (5°C)
10.00 mi
Ozone Concentration (PPB)
Surface Smoke (µg/m³)
35
0
National Weather ServiceNational Oceanic and Atmospheric Administration
Overcast
57°F14°C
Humidity
Wind Speed
Barometer
Dewpoint
Visibility
55%
Calm
30.54 in (1034.2 mb)
41°F (5°C)
10.00 mi
Ozone Concentration (PPB)
Surface Smoke (µg/m³)
35
0
National Weather ServiceNational Oceanic and Atmospheric Administration
Over DataMore information than is meaningful
Big DataMakesNew DataSize matters ...
Data DecisionsProviding the information that influences behavior/action
Beyond Pretty PicturesThe output is less important than the consumption ...
Output vs. OutcomeWhat we present is fundamentally different than what we request
Focus on the Top JourneysOrganizations often feel they need to study all the information available. Three to five journeys matter most to customers and the bottom line. They generally include some combination of sales/on-boarding; one or two key servicing issues; moving and account renewal; and fraud, billing and payments. Narrowing the focus to those journeys allows companies to cut through the data clutter and prioritize.
Don’t Wait for Perfect DataOrganizations often hesitate to take action for fear their data is missing. However, successful organizations tend not to over think all the details and instead just roll up sleeves and get to work. Most companies, in fact, already have the data they need. The challenge is pulling the data together.
Analytics, Not Reporting
The PowerBehindThe DataWe can make it say whatever we want ....
