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OMGPOP is one of the most successful online game portals, bridging the gap between classic gamers and non-gamers, action players and casual, flirty friends. But turning short-interval play into long-term engagement isn’t a given, even for a brilliant team of game-loving developers. Find out how OMGPOP used the lessons of community and gamification to build an enduring community, break records for engagement and time-on-site, and still keep the fun, light and social atmosphere so crucial to their audience. The lessons – and data-rich analysis – are sure to make a difference in your community development.
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T H E G A M I F I C AT I O N O F S O C I A L
A K A
PROFILES, FRIENDS, GROUPS, CHAT, ETC.
ENGAGE FRIENDS TO SHARE COOL CONTENT
REWARD USERS FOR ENGAGEMENT, EXPLORATION, & RETENTION
ACHIEVEMENTS, COLLECTIONS, AND EARNED ITEMS
FOCUS ON SHARED EXPERIENCES AND OUTCOMES
REFRESH, UPDATE, AND CREATE RELEVANT CONTENT
USER HELP, COMMUNITY EVENTS, CONTESTS, & PR
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