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This is a presentation about the concept of the CyBLOG (Cyborg and Blog)
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CyBLOG 2.0Digital Identity
O C T O B E R 2 0 0 7
The cyborg in Web 2.0
• A cyborg is a cybernetic organism (i.e. an organism that is a self-regulating integration of artificial and natural systems). Source: wikipedia
CyBLOG 2.0
Image soruce: http://www.art.net/~rebecca/Skeleton.gif
• Blog as Body, as skeleton• Tecnologies (embed,
widgets, trackbacks, etc.) as SKIN
• Blog as Stage of Identity representation (Goffman, Gives and gives off)
• Blog as Tecnology of the Self (Foucault)
• Blog as Nihilist Impulse (Geert Lovink)
CyBLOG 2.0
My skeleton (my home, mi ID): • http://tiscar.com
My prosthesis, my skin (Web 2.0 as glue)• http://www.slideshare.net/tiscar• http://www.youtube.com/tiscar• http://tiscar.blip.tv/• http://del.icio.us/tiscar
Fragmented sense of Ubiquity
Fragmented sense of Ubiquity
Fragmented sense of Ubiquity
CODE HELPS ME TO REASSEMBLE MY IDENTITY,
TO AGGREGATE MYSELFTO BRING SKIN TO MY
SKELETON
Technologies as ProsthesisCustomizing myself
Technologies: EMBED<div style="width:425px;text-align:left" id="__ss_104439"><object
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Technologies: TRACKBACK
Technologies: PLUGINS
• MY FLICKR
• MY TWITTER
• MY FEEVY
• MY FEEDS
• MY TECH RANK
• MY SUSCRIBERS
THE ILLUSION OF A 24/7 BEING THERE BODY
(MY, ME & MYSELF)
TRANSPARENCY & REPUTATION DISCOURSE
• BADGES: WHAT I SUPPORT
• STATISTICS: HOW MANY LINKS, VISITS AND READERS I HAVE
TRACKBACK. Who likes me BLOGROLL.Who I like
TRANSPARENCY DISCOURSE
CONCEPTS IN CRISIS
• AUTHORITY and OBJECTIVITY
In the era of information abundance:• My readers know more than I do (Journalism)• My clients………………………... (Markets)• My students……………………… (Education)• My voters…………………………. (Politics)• My patients……………………….. (Medicine)
Etc. (Science, Academia, etc.)
Authority 2.0, Science 2.0, Journalism 2.0, University 2.0
PROBLEMS AND DILEMMAS
• IDENTITY FAKE
Source, El País
PROBLEMS AND DILEMMAS
WHO SAYS WHAT? WITH WHAT PURPOSE?
Codes and conventions in mixing evolution
Amateurism Vs Professionalism• Amateur looks Professional (ej. personal
branding)• Professional looks Amateur (ej.viral marketing)
PUBLIC DOMAIN IDENTITYor
PRIVATE DOMAIN IDENTITY
¿PRIVACY IN WEB 2.0?
¿HOW IS TRUTHWORTHINESS TO BE ASSURE, SHOWN AND VERIFICATE?
CRITICAL DIGITAL LITERACY IS NEEDED TO CRITICALLY REED AND
TO WRITE THE READ-WRITE WEB