Cw13 cloud meets big data by ibrahim alloub-emc

1© Copyright 2013 EMC Corporation. All rights reserved.

CLOUD MEETS BIG DATAAn EMC Overview


Partners Services and ConsultingFull range of complementary services; examples: Accenture, BearingPoint, and CSCGlobal AllianceJointly define, test, integrate, deliver, and support; examples: Microsoft, Oracle, SAP, Lenovo and CiscoService ProvidersAccess to innovative, scalable infrastructure services; examples: Fujitsu Services, Bull, Dimension DataChannelsSpecialized expertise to build unique solutions; examples: Fujitsu Siemens, Unisys

EMC Overview

EMC at a Glance• Founded: 1979• Revenues (2012): $21.7B• Fortune 500 Rank (2012): 139• Employees: ≈ 60,000• Countries with EMC operations:

> 85• R&D investment (2012): ≈

$2.6B• Total cash and investments

(2012): $11.4B• Market capitalization: ~$52B

Recognized Leadership• #1 external storage • #1 external RAID • #1 networked storage • #1 NAS • #1 total storage software• #1 storage management

software • #1 device management

software

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver Information Technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.


And Along The Way We Have…

60000RETAINED / ATTRACTED

TALENTED ANDDEDICATED PEOPLE

DELIVERED VALUE TO OVER

200000ORGANIZATIONS


Research &Development

Dual Innovation Strategy

TechnologyAcquisitions

12%Investmen

t

10%Investmen

t


Disruptive / Opportunistic IT TrendsMobile Cloud Big Data Social

T R U S T


Mobile Cloud Big Data Social

T R U S T

Our Sweet Spot!


Two Fundamental Challenges

LowerOperational

Costs

IncreaseRevenue

63%MAINTAIN

37%INVEST

ESG, 2012 IT Spending Intentions Survey, Jan 2012


CLOUDTRANSFORMS IT

LowerOperational & Capital

Expenditure


Agility Is the #1 Private Cloud Driver

“The majority see agility and speed as the primary benefits of private cloud computing.”

GARTNERSource: “The Drivers And Challenges Of Private Cloud Computing”, March 2011, Gartner

55%Agility

12% Other24%

Cost

9%Business Alignment


Cloud Transforms IT Infrastructure

Automate3 Standardize1 Virtualize2


Capabilities and Requirements

http://csrc.nist.gov/publications/drafts/800-145/Draft-SP-800-145_cloud-definition.pdf

Rapid ElasticityMeasured ServiceBroad Network Access

Resource Pooling (Multi-Tenancy)On-Demand Self-Service

NIST Definition of Cloud Computing


Cloud Computing models*Public Cloud - general public or a large industry group. Owned by an organization selling cloud services

Community Cloud - shared by several organizations and supports a specific community that has shared concerns

Virtual Private Cloud = Internal Data Center + External Service Provider

Hybrid Cloud – Two or more type of clouds (private, community, or public)

http://csrc.nist.gov/publications/drafts/800-145/Draft-SP-800-145_cloud-definition.pdf


Cloud.

• Software as a Service (SaaS)Office 365, Google Suite, DropBox

• Platform as a Service (PaaS)Azure, Google App Engine

• Infrastructure as a Service (IaaS)Webhosting, Amazon EC2/S3

• Desktop as a Service (DaaS)VMware View, Citrix XenApp

• Gaming as a Service (GaaS)Onlive, Playcast, OTOY

XaaS


BIG DATATRANSFORMS BUSINESS

IncreaseRevenue


Data Sources Are Expanding

GROW 50XIN THE NEXT 10 YEARS

INFORMATION IN THE ENTERPRISE WILL

Source : 2011 IDC Digital Universe Study


Massive Numbers of Massive Files

Source : 2011 IDC Digital Universe Study, EMC Customers

Big DataApplications

Files In The Digital Universe

500 Quadrillion 5+ TB


Big Data Applications

Structured Data

HybridCloud

Telco Billing Retail POSSocial Media Clickstream ProductivitySemi-Structured Data

Gene SequencingUnstructured Data

Movie Editing Seismic Study

Web ContentStorage Services

Sales Forecast

Social Media Clickstream Productivity


IN THE WORLD OFCLOUD AND BIG DATATRUSTIS ESSENTIAL


INTRUSIONTRADITIONAL THREATS FOCUSED ON PREVENTION

TRADITIONAL SECURITY FOCUSED ON

The Old World Of Security


Advanced Security Is Different.

Prevention80%

Monitoring15%

Response5%

HistoricalSecurity Investment

Prevention33%

Monitoring33%

Response33%

FutureSecurity Investment

Shift In Focus. Shift In Spend.


Trusted IT MeansEnsuring Availability Of Applications, Systems & Data

Identifying & Repelling Threats

Protecting Data

Continuous Availability

Integrated Backup & Recovery

Advanced Security


Our Comprehensive Portfolio

Backup And ArchivingSpeed, Deduplication, VMware Integration

Virtual Desktop Infrastructure: End-User Choice with IT Control

Isilon Atmos VNX VMAX

Data Domain, Avamar, NetWorker

Ionix VPLEX

vShield vCloudDirector

Greenplum

CloudFoundryvSphere

vFabric CloudFoundryvSphere

vFabric

Enterprise Applications Big Data Applications

24© Copyright 2013 EMC Corporation. All rights reserved.© Copyright 2012 EMC Corporation. All rights reserved.

Data Storage

Backup & Recovery

Enterprise content

management &

Archiving

Virtualization

Information

Security

Cloud Computin

g

Governance Risk & complianc

e

Data Analytics

Big Data

ONE OF THE LEADING IT COMPANIES WORLDWIDE

• Hardware• Software• Services


Virtualization & Cloud – CIO Top Priorities

Source: Barclays CIO Survey, October 2012

Projected Customer Spending 2013


Challenges Faced by IT & Storage ManagersManaging growth and the IT transformation

Rank Challenge1 Managing storage growth2 Storage consolidation3 Designing, deploying, and managing Backup, Recovery, and Archive solutions4 Designing, deploying, and managing disaster recovery solutions5 Making informed strategic/big-picture decisions6 Designing, deploying, and managing storage in a virtualized server environment7 Lack of skilled storage professionals8 Designing, deploying, and managing storage in Cloud computing environments9 Lack of skilled cloud technology professionals10 Convincing upper management to adopt Cloud

Source: Managing Information Storage: Trends, Challenges and Options 2012-2013


Job Growth, Talent Gap

Cloud Administrators

Cloud Architects

Data Scientists

BR Administrators

BC Administrators

Storage Architects

Storage Administrators

Storage Managers

0 1000 2000 3000 4000 5000 60000

0

3009

2001

826

3891

788

1272

366

226

1257

267

364

1433

238

Current Planned

New

New

New

+30.2%

+36.8%

+44.1%

+13.3%

+41.8%

Plans to grow 34.6% Y/Y

Source: Managing Information Storage: Trends, Challenges and Options 2012-2013


IT Job Needs

“By 2018...the United States alone faces a shortage of 140,000 to 190,000 people with analytical expertise and 1.5 million managers and analysts with the skills to understand and make decisions based on the analysis of big data.”

“In 2012, more than 1.7 million jobs related to cloud computing were remained unfilled worldwide. The reason for this is lack of training and certification.”

“In an August 2012 interview, Dr. Alicia Abella, Executive Director of the Innovative Services Research Department at AT&T Labs summed up the issue stating, We’re going to need 800,000 more [U.S.] jobs by 2018 in computer technology alone. In the last three years we’ve only graduated 24,000 in those sectors and that’s not nearly enough.”


EMC ACADEMIC ALLIANCE

Educating Future IT Professionals

http://education.EMC.com/AcademicAlliance

http://education.emc.com/AcademicAlliance


EMC Academic Alliance

Partners with colleges and universities to prepare students for roles in virtualization and cloud computing

Provides unique ‘open’ courseware at no cost

Program resources– Free faculty readiness training– Instructor materials– Online faculty and student communities– Discount certification exam vouchers

Provides students with competitive edge


Information Storage and ManagementIntroduction to Information StorageData Center EnvironmentData Protection: RAIDIntelligent Storage SystemStorage Networking TechnologiesIntroduction to Business Continuity, Backup and ArchiveLocal and Remote ReplicationCloud ComputingSecuring and Managing the Storage Infrastructure

Cloud Infrastructure and ServicesJourney to Cloud ComputingOverview of Classic Data Center Environment (Server, Storage, NetworkVirtualization (Compute, Storage, Network, App, Desktop)Backup Recovery and BC in a Virtualized EnvironmentCloud SecurityCloud Infrastructure and ManagementMigration to Cloud

Data Science and Big Data AnalyticsIntroduction to Big Data AnalyticsOverview of Data Analytics LifecycleUsing R for Initial Analysis of the DataAdv Analytics and Statistical Modeling : Theory and MethodsAdv Analytics and Statistical Modeling : Technology and ToolsConcluding and Operationalizing, Analytics ProjectBig Data Analytics Lifecycle Lab

Backup Recovery Systems and ArchitectureBackup TheoryInformation Storage ConceptsBackup ClientBackup Storage NodeBackup and Recovery, Planning


Getting Started with the Academic Alliance1. Visit http://education.EMC.com/academicalliance and

click “Apply for Membership” to complete and submit the online registration form.

2. Once approved, we will provide the faculty with free training and access to course materials, resources, and online support.

3. Faculty prepares to teach and schedules class(es).

4. Faculty provides EMC with number of students educated each year.

For more information, please contact your [email protected] or [email protected]

http://education.emc.com/academicalliance

mailto:[email protected]

mailto:[email protected]


CENTER OF EXCELLENCE IN EGYPT

SUCCESS STORY

HEADCOUNT GROWTH

Started

20092011

2013

170500++

BUSINESS UNITS• Technical support• Implementation services• Consultancy• Presales• Logistics• Project management• Call center• Global IT

NEW SERVICES SINCE 2011• Account Service Control• Service Quoting • Solution Delivery• Business Consulting• Chat support services• VIC coverage to EMEA• Sizing, Bid management• Project Management Office• Resource Management

INNOVATION

• 329 ideas submitted from Cairo• 5 Winners in EMC Global innovation

conference• Top contribution in ideas/employee

globally

UNIVERSITY RELATIONS• Academic Alliance program• Sponsoring graduation

projects• EMC Labs• Joint Research Projects• Job Shadowing / Internships• Technical Sessions• Employment Fairs• Conferences sponsorship

11 languages


CORPORATE SOCIAL RESPONSIBILITY•Food Bank project •Blood donations•Wayana Integrated Schools•Orphanages support•Global Biking Initiative•Ramadan bags•Computer & Science labs @ Schools•Back to school project•Sponsoring STEM schools•Campaign against Cancer•Sustineo Culture program

Presented By:

Ibrahim Alloub

THANK YOU