Customer.

Value.

Service

Prescription Drugs Cosmetics Food

Seasonal Items Film Health Care

Weakness/Challenges• Other convince stores/pharmacies

Strengths•24/7 Service•Minitueclinic

Goals•Customer Service

• @CVSpharmacy• Coupons/discounts• Mintueclinic appointments• New products• Talk to other customers• Connect with CVS employees

Pharmacy Blog

• Drug descriptions and information• Written by CVS pharmacists• Articles• Customer forum• Pictures

Online Public Relations Fundraising Charity

Giving back to the Community

YouTube

• Broadcast company• Commercials• Customer Testimonials

Evaluation Tools

• Google Analytics• Website optimizer• Google Adwords

Budget

Public Relations

Social Media

Advertising

Evaluating Success

Customer. Value. Service