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Cubeyou reinvents market research by leveraging facebook and other social media to highlight your customers' most meaningful demographic, personality and psychographic characteristics. We uncover valuable interests correlations, while giving practical and actionable insight on how to leverage this knowledge on a daily base. A must-have for any marketer that wants to leverage big data to make informed marketing decisions. We provide indepth customer, competitor and segment reports to brands who care about leveraging their facebook likes.
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“You ARE what YOU Like”
MARKET RESEARCH RE-‐INVENTED
WE BELIEVE
• KNOWLEDGE IS POWER • IF YOU KNOW YOUR FANS YOU KNOW YOUR CUSTOMERS (78% OF PEOPLE THAT LIKE A BRAND ARE ACTUALLY CUSTOMERS) • YOU FAN BASE IS YOUR BEST MARKET ANALYSIS PANEL
“You ARE what YOU Like”
THE PROBLEM 5,857,872 LIKED MY BRAND AND I WANT TO KNOW MORE ABOUT
THEM!
“You ARE what YOU Like”
WE IDENTIFY YOUR FANS, CREATE INFERENTIAL INFO ABOUT PERSONALITY TYPE, DEMOGRAPHICS, PSYCHOGRAPHICS AND INTERESTS AND USE THEM AS A HUGE FOCUS GROUP
TURN YOUR SOCIAL CUSTOMER BASE INTO A MARKETING RESEARCH PANEL OUR SOLUTION
“You ARE what YOU Like”
We idenOfy your fans within the 1.1 Billion Facebook
acOve users
(leveraging our 250M+ Facebook profiles database)
LIKES ALGORITHM POWERED BY CAMBRIDGE UNIVERSITY
COMPLETE AND ACTIONABLE MARKET RESEARCH
We crunch the data and create inferenOal
informaOon
(Patent pending algorithm developed over 4 years by Cambridge PhDs and
Cubeyou data scienOsts)
We deliver to you an acOonable market research
report (demographics, personality, values, aatudes, interests, lifestyles and
behavior)
HOW DOES IT WORK?
FACEBOOK FANS SEARCH SYSTEM
“You ARE what YOU Like”
WHAT DO YOU GET?
“You ARE what YOU Like”
Cubeyou customer analysis digs deep into your customer base and highlights all the most meaningful demographic, personality and psychographic characteris7cs. We uncover valuable interests correla7ons, while giving prac7cal and ac7onable insight on how to leverage this knowledge on a daily base. A must-‐have for any marketer that wants to leverage big data to make informed marke7ng decisions.
1. FIND THE RIGHT SEGMENT YOU WANT TO TARGET Big spenders + Early Adopters + Interested in B&O PLAY 2. UNDERSTAND WHO YOU ARE TALKING TO Target audience is Male, 25-‐35, Highly educated 3. UNDERSTAND HOW TO CONNECT WITH THEM Target audience is CONSERVATIVE (Interested more in hard facts, No emo7onal selling) + OUTGOING (Use informal language, short and clear sentences) 4. UNDERSTAND HOW TO GAIN THEIR INTEREST Target audience is Tech geek (highlight tech details and manufacturing process) + Environmentally aware (underline recycling material used)
5. UNDERSTAND WHERE TO FIND THEM Target audience visits oXen Apple and Amazon (Make product available on Apple Store and Amazon.com) + reads Men’s Health and Wired (Adver7sing on those magazines)
RESULTS: PRO became the second Top selling product + Adv ROI up 23%
PRO Stylish over-‐ear headphones made from premium materials delivering top of the line sound quality SITE
“You ARE what YOU Like”
CASE STUDY: CUSTOMER ANALYSIS BEATS BY DRE NEW PRODUCT LAUNCH
WHAT CAN WE PROVIDE FOR YOU?
“You ARE what YOU Like”
CUSTOMER ANALYSIS COMPETITORS’ ANALYSIS
SEGMENT ANALYSIS
CUSTOM ANALYSIS
“KNOWLEDGE IS POWER AND YOUR CUSTOMERS ARE YOUR GREATEST SOURCE ”
“You ARE what YOU Like”
SOME OF OUR CUSTOMERS
“You ARE what YOU Like”
HOW WE CAN HELP YOU > NEXT STEPS ① WE SHARE A SAMPLE REPORT – Review a sample
report and see what you can learn about your customers. ② ORDER YOUR CUSTOMER REPORT – Order your
customer report prepared by our data analyOcs experts. We deliver a 56 page analysis of your customers with detailed insights and suggested acOons.
Reach out today and see how we can help you Contact Mark Friedler – San Francisco
tel. 415.683.6601 [email protected]
www.cubeyou.com
