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The right data for the right business decisions
MARKET RESEARCH IN THE SOCIAL MEDIA AGE
WHO WE ARE
WHO WE ARE
EXPERIENCE_more than 5 years working with social data
PRESENCE_offices in 2 continents, 100+ customer worldwide, $ 6M financing secured
TEAM_phd, professors and data scientists specialized in psychology, statistics and math
INNOVATION_multiple patent pending algorithms, 3 years of data mining and 140 million social customers’ interactions traced
MISSION
OUR MISSION
HELP BUSINESS LEVERAGE SOCIAL DATA TO SOLVE THEIR CHALLENGES
PROBLEM &
SOLUTION
MA COMMISSIONARE UNA RICERCA DI MERCATO OGNI VOLTA SAREBBE TROPPO
LUNGO E COSTOSO
OGNI GIORNO AFFRONTO INNUMEREVOLI SFIDE DI
BUSINESS...MI PIACEREBBE POTER AVERE SEMPRE I DATI NECESSARI A SUPPORTARE LE
MIE DECISIONI
PROBLEM
CONTENT STRATEGY
SEGMENTATION ANALYSIS
BRAND & PRODUCT POSITIONING
MEDIA PLANNING
MARKETING OPPORTUNITIES
? ? ? ? ?
I FACE COUNTLESS BUSINESS CHALLENGES EVERY DAY ... I NEED THE RIGHT INSIGHTS TO BACK UP MY DECISIONS
BUT I CAN’T RUN MARKET RESEARCH EVERY TIME AS IT TAKES TOO LONG AND COSTS TOO MUCH MONEY
CUSTOMER INTELLIGENCE
?
SOLUTION
SEGMENTATION ANALYSIS 2
BRAND & PRODUCT POSITIONING 3
MEDIA PLANNING 4
CONTENT STRATEGY 5
MARKETING OPPORTUNITIES 6
EXPRESS INTELLIGENCE REPORT THE RIGHT INSIGHTS WHEN YOU NEED THEM!
DELIVERED IN
3 DAYS
CUSTOMER INTELLIGENCE 1
SOLUTION
SEGMENTATION ANALYSIS 2
BRAND & PRODUCT POSITIONING 3
MEDIA PLANNING 4
CONTENT STRATEGY 5
MARKETING OPPORTUNITIES 6
EXPRESS INTELLIGENCE REPORT THE RIGHT INSIGHTS WHEN YOU NEED THEM!
CUSTOMER INTELLIGENCE 1
EXPLORE
IDENTIFY
PLAN
CUSTOMER INTELLIGENCE
EXPLORE AND INVESTIGATE YOUR TARGET CUSTOMERS
ANSWER QUESTIONS LIKE: What are their key interests, psychographics and personalities? Who is my target buyer persona? How do my customers compare to the industry average customer?
SEGMENTATION ANALYSIS
IDENTIFY, UNDERSTAND AND BENCHMARK MEANINGFUL CUSTOMER SEGMENTS
ANSWER QUESTIONS LIKE: Which are the most valuable customer segments? What are their key characteristics? How does each segment compare with the others?
BRAND & PRODUCT POSITIONING
SPOT SIMILARITIES AND DIFFERENCES BETWEEN YOU AND YOUR COMPETITORS
ANSWER QUESTIONS LIKE: How does my average user differ from my competitors and industry? Which segment of competitors’ customer base is more likely to turn to my brand? How can I attract their interest and where can I find them?
MEDIA PLANNING
IDENTIFY THE BEST CHANNELS TO REACH YOUR TARGET
ANSWER QUESTIONS LIKE: What do my customers read, watch, play and listen to? Which channels have a stronger affinity with my target? What is the best media mix to reach them?
CONTENT STRATEGY
DEFINE WHAT INTERESTS AND CONNECTS BEST WITH YOUR CUSTOMERS
ANSWER QUESTIONS LIKE: What should I talk about to capture my target’s attention? Which tone and style should I use to connect with them? Which activities should I do to engage and retain them?
MARKETING OPPORTUNITIES
IDENTIFY CO-MARKETING, SPONSORSHIPS AND EVENTS OPPORTUNITIES
ANSWER QUESTIONS LIKE: Which brands have a similar customer base that i could leverage? Which kind of sponsorship activity would better reach my target? Who is the spokesperson my customers would listen to?
COME FUNZIONA?
HOW DOES IT WORK?
RAPPRESENTATIVITA’: LA TUA AUDIENCE SUI SOCIAL È UN PANEL DEI TUOI CLIENTI. IN MEDIA, IL 78% DEI TUOI FAN SONO TUOI CLIENTI (FONTE: “ WHY CUSTOMERS BECOME FACEBOOK FANS, SYNCAPSE, GIUGNO 2013).
PRINCIPLES
SOCIAL DATA ANSWER YOUR QUESTIONS BETTER!
HUGE DATA_UNPRECEDENTED AMOUNT OF CUSTOMERS’ INFO AVAILABLE 1 out of 4 people in the world use social media they spend 15 hours 30 minutes and share 70 billion pieces of content every month. (data source: All Facebook, April 2013)
PREDICTABILITY_INTEREST ON SOCIAL MEDIA ARE HIGHLY PREDICTIVE FACTORS Interests on social media give an exact picture of someone’s personality, demographics, behaviour with up to 95% accuracy. ( data source “you are what you like” Cambridge university, March 2013)
REPRESENTATIVITY_YOUR SOCIAL AUDIENCE IS AN ACCURATE PANEL OF YOUR CUSTOMER BASE On average 78% of people that like your brand buy your products. (data source “ Why customers become Facebook fans, Syncapse june 2013)
POWERED BY
TECHNOLOGY
TARGET SEARCH SYSTEM PREDICTIVE ALGORITHM DATA AND INSIGHTS
HUGE DATA SET +145M FULLY PROFILED
INDIVIDUALS IN 67 COUNTRIES, DATA
UPDATED DAILY
COMPLEX PREDICTIVE ALGORITHMS CONVERT
SOCIAL DATA INTO ANSWERS FOR YOUR
BUSINESS
GET RESULTS FOR A FRACTION OF THE TIME AND COST OF CLASSIC
MARKET RESEARCH METHODOLOGIES
COMPARISON
DATA
SAMPLE SIZE
BIAS
TIME
COST
SURVEYS
DAILY UPDATED SNAPSHOT IN PAST
140 M+ 1-5 K
LOW
3 DAYS 20+ DAYS
$ 5-10K $ 20K+
MID
Gruppo Finelco: Radio 105, Radio Montecarlo, Virgin Radio Amadori Athletes World Renault Lenovo Univision Cères toyota lexus barilla
CUSTOMERS
NEXT STEP
RISK FREE if you are not happy with the result, we give your
money back!
TRY US OUT!
Social data answer your questions better!
CONTACT US TODAY!
Mark Friedler VP Sales and Business Development
tel (415) 683-6601 [email protected]
www.cubeyou.com
