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Building awareness for your important work in an increasingly cluttered space can’t be the responsibility of just one person or even a department. When an organization embraces the culture of creating and empowering all staff to become “brand ambassadors,” authentic and exponential growth starts to happen.
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Ctl.Alt.Del: Rebooting Your Digital Community #13NTCctalt
Lori Jacobwith Dana Nelson Lars Leafblad Jamie Millard
Rebooting Your Digital Community
LORI JACOBWITH DANA NELSON LARS LEAFBLAD JAMIE MILLARD
WHY WE ARE HERE
• Share how we built our communities
• Share our best practices
• Have you experience building community here, in this room today
“My dream was to spend time with these three amazing people...picking their brains about how they built amazing communities.”
LORI JACOBWITH
LORI JACOBWITH
DANA NELSON
DANA NELSON
LARS LEAFBLAD
LARS LEAFBLAD
JAMIE MILLARD
JAMIE MILLARD
BEST PRACTICES
SCALABILITY
• Make it really easy for others to participate
• Provide templates, logos, even sample Facebook posts and tweets
CREATIVITY
• Cut-‐through the clutter: in an age of full access with digital tools, we need to create buzz that is creative to grab attention
• Pause and put effort into your plan to create an experience that is personalized
URGENCY
• We know urgency is critical in driving online giving
• Create a sense of urgency or a short “window” of time to be engaged
LEADERSHIP ENGAGEMENT
We need a strategy!
CULTURE
"Any leader of an organization that makes speeches about change and doesn’t 'walk the walk' will be met with limited, if any, success. To get others to buy in to a plan, they must see that their leadership is willing to roll up those sleeves and get dirty right along with them." -‐-‐ SocialPath Blog
LEADERSHIP ENGAGEMENT
• Do they have a positive outlook about what social can do?
• Do they have enough trust in your staff, board and volunteers to allow them to explore and participate in the space too?
YOUR BOSS?
LEADERSHIP ENGAGEMENT
Are they willing to experiment with social media themselves?
AMPLIFICATION EFFECT
• The difference between just one organizational logo promoting a message vs. all of your staff
• The power of personal messages from influencers you value
AMPLIFICATION EFFECT
IN YOUR OWN BACKYARD
COMMUNITY BUILDING IN THE FIELD
QUESTIONS?
THANK YOU!
Lori Jacobwith
Dana Nelson
Jamie Millard
Lars LeaNlad
@jjmillard
@GiveMN
@LJacobwith
@larslea[lad
LJacobwith
BePollen
paperdarts.org
Givemn
Lorijacobwith.com
bepollen.com/
bepollen.com
givemn.org
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