Cruise critic

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<ul><li> 1. Cruise Critic | Divya Jain 01/16/14 Andrea Nyhus- Business Development andrea@mobify.com Thursday, 16 January, 14 </li> <li> 2. Agenda 1. 2. 3. 4. Thursday, 16 January, 14 Customer Spotlight User Experience to Win Business Case Metrics Process and next steps </li> <li> 3. What is Mobify? Mobify helps businesses delight their users through fast, responsive websites. Technology / What is Mobify Thursday, 16 January, 14 </li> <li> 4. What is Mobify? Mobify helps businesses delight their users through fast, responsive websites. Technology + Professional Services / What is Mobify Thursday, 16 January, 14 </li> <li> 5. How Mobify Works 1. Start with your existing sites content, images and resources. 2. Optimize your sites style and layout for mobile devices. 3. Deliver a better, faster mobile web experience. / What is Mobify Thursday, 16 January, 14 </li> <li> 6. Thousands of developers and businesses use Mobify to optimize their websites for mobile / What is Mobify Thursday, 16 January, 14 </li> <li> 7. Customer Spotlight Thursday, 16 January, 14 </li> <li> 8. Customer Spotlight / Results month-over-month +55% increased sales +16% increased AOV Results year-over-year +391% increased sales +70% increased AOV / Customer Spotlight Thursday, 16 January, 14 </li> <li> 9. Customer Spotlight / Results +20% increased AOV 40% faster on tablet devices than on desktop / Customer Spotlight Thursday, 16 January, 14 </li> <li> 10. Customer Spotlight / Results Mobile ROI in 22 days Triple digit growth across smartphone and tablet revenues year-over-year 25-30% faster on mobile devices than on desktop / Customer Spotlight Thursday, 16 January, 14 </li> <li> 11. User Experience to Win Thursday, 16 January, 14 </li> <li> 12. Complex Product Display Page Increased conversions and AOV Optimized layout for complex page structures and product selections Size, feature and color pickers Related products / User Experience to Win Thursday, 16 January, 14 </li> <li> 13. Fly-out Navigation Menu Good for long or complex navigation structures Mimics mobile app experience Never lose your page flow Permits multiple menus (one on each side) / User Experience to Win Thursday, 16 January, 14 </li> <li> 14. Sticky Add-To-Cart Keeps CTA above the fold Reduces barriers to conversion Encourages multi-item purchases / User Experience to Win Thursday, 16 January, 14 </li> <li> 15. Guided Checkout Reduces barriers to conversion Creates an engaging experience Encourages more form completions / User Experience to Win Thursday, 16 January, 14 </li> <li> 16. Thursday, 16 January, 14 </li> <li> 17. Time to Market Launch in 8-12 weeks See gains in engagement immediately / Working with Mobify Thursday, 16 January, 14 </li> <li> 18. Mobile Expertise / Working with Mobify Thursday, 16 January, 14 Over 100 mobile websites built Flexible support packages </li> <li> 19. Easy Integration Just like inserting a Google Analytics tag Minimized risk, low overhead / Working with Mobify Thursday, 16 January, 14 </li> <li> 20. Maintain Your Existing Workflow Seamless integration with all third party platforms Our technology partners include: / Working with Mobify Thursday, 16 January, 14 </li> <li> 21. Business Case Metrics Thursday, 16 January, 14 </li> <li> 22. What You Can Expect Smartphone Tablet 100 - 200% 20 - 30% increase in revenue increase in revenue Due to: Due to: + 25 - 100% conversion + 10 - 25% conversion + 2 - 25% AOV + 2 - 20% AOV + 25 - 100% traffic + 5 - 10% traffic / Intro to Mobify Thursday, 16 January, 14 </li> <li> 23. Process and Next Steps Thursday, 16 January, 14 Introduction to Mobify Business Overview Technology Introduction &amp; Overview Discovery &amp; Scoping Proposal Presentation Project Planning Kick Off </li> </ul>